In this blog post, we will cover the following 2022 digital marketing trends;
- Brands Will Rely Less on Social Platforms
- Video Leads Organic LinkedIn Marketing
- Search Will Be More Personalized and Conversational
- Augmented Reality Will Take Over E-commerce
- Micro-Influencers Will Take over Social Media
- Voice Search Will Take over Traditional Search
- Brands Will Dig Deeper Into More Granular Personas and Target More
- Opportunities to Grow Business across the Customer Lifecycle
- Long-Form Content
- LinkedIn Will Become another Social Platform for B2B
- Conversion Rate Optimization (CRO)
- The Need for Agile Marketing
- TikTok Fuels Forward-Looking Content Marketing
- PPC Advertising
- Data Connections Coming To Bypass the Cookie
- Search Engine Optimization
Introduction
The world of digital marketing is constantly changing. What was popular last year might not be the most popular thing this year, and what will become popular in 2022. In order to stay on top of your game as a marketer, you must be aware of what’s going on in the industry right now.
In 2022, almost everyone will be not be using a desktop computer. This is because smartphones with custom mobile apps will become the main way that people interact with their digital world. Digital marketing strategies for this year should focus on improving engagement rates through mobile platforms like Facebook and Instagram.
If you thought that digital marketing trends would slow down, thin again. Digital marketing is still booming and will be for the next 10 years to come. What do we know about how it will grow?
Let’s see some of the digital marketing trends that are going to be on the top of the list to be considered throughout the year 2022.
Brands Will Rely Less OnSocial Platforms
Talking about the brands in the year 2022, they will be less reliant on organic social media with the widespread use of ad blockers, brands will need to find other ways to market their products. As it is now, organic social media posts are difficult for many brands due to the high competition on Facebook and Instagram (for example). Not only that but with users’ feeds changing so frequently based on algorithms, there isn’t much value in brands’ organic social media posts. Brands will likely need to turn to “paid” services such as Facebook and Instagram ads, YouTube pre-rolls, etc.
Video Leads Organic LinkedIn Marketing
LinkedIn is a great platform for professional marketers who want to connect with potential clients and employees. LinkedIn has been around since 2002, but it wasn’t until recently that businesses started leveraging this digital marketing trend. Video leads the way when it comes to organic LinkedIn marketing success because of its high engagement rates – especially among B-to-B companies and job seekers.
Search Will Be More Personalized And Conversational
An AI-powered search engine such as Google’s RankBrain is already showing its face among the top digital marketing trends. The idea of an “AI-powered” or personalized search can change how we experience our searches on a daily basis, which also means business owners will have to make changes accordingly. This could include optimizing for long-tail keywords, providing more value through content, and being mindful of how search engine results are changing.
Augmented Reality Will Take Over E-commerce
Ecommerce is a multi-billion dollar industry and it’s only going to grow in the years to come. By 2022, augmented reality will take over eCommerce as the most popular digital marketing trend. With the widespread use of augmented reality (AR), customers will be able to experience a product before they buy it. This is huge for businesses because AR can help increase sales and reduce returns.
Micro-Influencers Will Take Over Social Media
As social media algorithms continue to change, it will become even more difficult for businesses to gain organic reach. This is especially true on Instagram where they changed their algorithm, making it less likely that brands’ posts would be seen organically by followers (unless they paid to promote the post). To combat this digital marketing trend, many companies are turning towards micro-influencers who have a smaller but more engaged following.
Voice Search Will Take Over Traditional Search
As mentioned earlier, AI-powered search engines are already changing the way we experience our searches. With the increasing use of voice assistants such as Google Home and Amazon Echo, it’s no surprise that voice search will take over traditional text-based search in the next few years. Businesses that don’t optimize for voice search will quickly become irrelevant to potential customers who are increasingly using this digital marketing trend to find what they need.
Brands Will Dig Deeper Into More Granular Personas And Target More
Digital marketing is all about reaching the right customers, which means brands need to become more specific when it comes to their audience. With so many different types of people out there, marketers are already using personas and micro-markets in order to better understand who they’re targeting with ads. This allows them to develop effective content that they know will resonate with a specific cohort of people. In the year 2022, brands are going to dig even deeper into more granular personas and target these micro-markets in new ways.
Opportunities To Grow Business Across The Customer Lifecycle
In the year 2022, brands will need to not only focus on creating a better user experience but also help customers across the customer lifecycle. This means they’ll have to utilize more tools and resources – from chatbots to AI-powered assistants. For businesses to grow their revenue as well as brand loyalty in 2022, it’s going to take more than just creating compelling content.
The idea is to create a better customer experience for businesses in order to gain trust, loyalty, and ultimately more revenue through their products/services. This means brands need to be present across all channels – from social media to customer service – and provide value that goes beyond the purchase.
Long-Form Content
With the popularity of social media, short-form content has taken over much of the web. However, as businesses realize how difficult it is to gain organic reach on these channels and people seek more in-depth information about a certain topic/product/service, long-form content will retake the internet. In 2022, brands that don’t invest in long-form content will quickly become irrelevant.
It’s clear that digital marketing trends are changing and evolving at a rapid pace, but it all comes back to one thing – creating better customer experiences. Brands that continue to focus on this goal are the ones that will succeed over the next few years.
LinkedIn Will Become Another Social Platform For B2B
As Facebook and Twitter continue to decline in usage among BtoB marketers, LinkedIn will become the social destination of choice. This makes sense considering that more than half (51%) of businesses are using it for 96% of the B2B content marketers are using Linkedin for marketing purposes, which is something they can’t do on other channels like Instagram or Snapchat. Furthermore, there’s a lot less competition on LinkedIn compared to other social channels, which means brands have a higher chance of being seen organically by their target audience. On the other hand, In the year 2022, it’s likely that businesses will spend more time on LinkedIn as opposed to other platforms.
Conversion Rate Optimization (CRO)
It is a process of improving the percentage and rates at which a site or landing page is able to convert visitors into customers. CRO can be carried out through various ways such as changing copy, adding videos/images, etc., testing different layouts, colors and experimenting with offers.
With so many businesses investing in Facebook advertising because it has such low competition, conversion rates are decreasing significantly. This is because more and more companies are jumping on the bandwagon without any idea of what they’re doing, which makes it difficult for people to get in front of their target audience organically. Therefore in 2022, businesses will need to focus on CRO if they want to continue growing their sales/leads or revenue.
The Need For Agile Marketing
The world of digital marketing is constantly changing, which means businesses need to be able to adapt quickly in order to keep up. This is where agile marketing comes into play – it allows teams to move at a fast pace and make changes as needed without having to go through the entire process of planning, designing, building, and launching.
In the year 2022, agile marketing will be a must and therefore more brands will invest in tools like Unbounce to make this possible. With the right software platforms in place, businesses can easily test out new ideas without having to worry about breaking things or wasting resources/time on something that doesn’t work.
TikTok Fuels Forward-Looking Content Marketing
Video content is becoming increasingly popular, especially on social media platforms like YouTube and Instagram. However, a new player has entered the market – TikTok.
TikTok is a phone app where users can create and share short videos with friends and followers. What’s unique about it is that it’s geared towards younger audiences (mainly Generation Z) and it’s constantly changing, which means brands have to be quick on their feet if they want to capitalize on the trend.
Since TikTok is still in its early stages, there’s a lot of opportunities for businesses to create innovative content that will resonate with users. In 2022, we can expect to see more brands using TikTok to fuel their forward-looking content marketing strategies.
PPC Advertising
Paid search engine advertising, or PPC for short, is a form of online advertising where businesses pay to have their website appear as the top result for specific keywords. The goal is to get more people clicking through to their site so they can convert them into customers.
In the year 2022, we can expect PPC advertising to become even more popular as businesses continue to realize its benefits. PPC is a great way to get in front of your target audience quickly and it can be scaled up or down depending on your needs. Additionally, you only pay for the ads when someone clicks through, which makes it a more cost-effective option than other forms of advertising.
Data Connections Coming To Bypass The Cookie
As we move closer to the year 2022, it’s likely that data connections will become more common as a way to bypass cookies. Cookies are pieces of information that are stored on users’ devices (e.g. computers, phones) and they’re used by websites to track browsing behavior so they can serve relevant ads.
However, with the number of people using ad blockers on the rise, this could be a serious issue for advertisers because they’re not getting as many opportunities to reach their target audience. In order to combat this problem and give businesses another way to connect with customers online, data connections will become more common in 2022 – allowing you to track users even if they have an ad blocker enabled. This is where professional web development becomes handy.
Search Engine Optimization
In 2022, we can expect to see more businesses using search engine optimization (SEO) techniques to improve their website’s ranking in Google’s search results. SEO is the process of optimizing a website so that it appears higher up in the search results for specific keywords or phrases.
By improving their ranking, businesses can get more people clicking through to their website, which will hopefully lead to conversions. With more competition online than ever before, SEO is a great way for businesses to stand out from the crowd and get ahead of the curve in 2022.
Conclusion
As you can see, there are a lot of exciting things on the horizon for digital marketing in 2022. Keep these in mind as you plan your marketing strategy for the year and be sure to stay ahead of the curve. These are just a few of the trends we can expect to see, so be sure to stay tuned for more updates!
