About Us - Dufil Prima Foods (2023)

About Us

About Us - Dufil Prima Foods (1)

De United Foods Industries Limited, Noodle Division, started its operation in year 1996 at Ota, Ogun State, is the first instant noodles manufacturing plant in Nigeria and the largest in Africa at that time.

DUFIL PRIMA FOODS PLC was incorporated in 2001 as a private limited liability company at Choba, Port Harcourt, Rivers State. Upon completion of a restructuring exercise the company was converted to Public limited company and became the holding company of the group in year 2008.

The existence of the facility arises due to the growing demand for the product from the consumers of the region and the nation. The objective is to provide fresh and quality product to the consumers.

Our Purpose

The Dufil Family is guided by a clear and simple vision statement. We believe in making the well being and satisfaction of our customers the apex of every decision. The quality of our products and the loyalty of our customers are a testimony to the above statement.

Guiding Values

  • Trust

    Trust

    To build and retain Trust, we need to:
    • Be honest and direct in our dealings
    • Always, always act with transparency
    • Say what we mean, and mean what we say
    • And keep our promises

  • Respect

    Respect

    Because it’s a shared journey, we will always seek a Win-Win outcome as a sign of Mutual Respect.

  • Commitment

    Commitment

    With Commitment, there should be focus and depth in everything we do for it to be sustainable over the Long Term.

  • Courage

    Courage

    We want to surround ourselves with brave people who:
    • Are not quitters
    • Can make tough decisions
    • Have conviction in thought and action
    • Are prepared to take smart risks
    • Speak their mind

  • Humility

    Humility

    We look for those who think of themselves less:
    • to build a company of givers rather than takers, multipliers not diminishers.
    • to create a cadre of leaders who serve,
    • to appreciate that everyone we interact with has a contribution to make to our wellbeing, and
    • to recognise that while we control what we do, the outcome is not entirely ours.

About Us - Dufil Prima Foods (2)

About Us - Dufil Prima Foods (3)

Business Evolution

  • 1996
  • 2000
  • 2004
  • 2009
  • 2011
  • 2012
  • 2013
  • 2014
  • 2015
  • 2016
  • 2017
  • 2018
  • Begins operations of De United Foods Industries Limited

  • Took over Nestle Noodle Manufacturing line

    (Video) Our Partnership with Dufil Prima Foods Plc

  • Begins operations of Dufil Prima Foods Plc

  • Begins operations of Insigna Print Technology LFTZ Enterprise.
    De United Foods Industries Seasoning Division commenced operations in Ogun State

  • Northern Noodles Limited commenced operations in Kaduna. Acquisition of Dana Noodle

  • Pure Flour Mills Limited (Pasta & Flour Division) begins operations

  • Snack Division of Pure Flour Mills begins operations

  • Begins Minime Noodles production in Port Harcourt

  • Establishment of N 30 billion Commercial Paper Programme

  • Acquisition of Dangote Noodles in Nigeria and Pasta factory in Ghana. Establishment of N40 billion Bond Programme

  • Investment by Kellogg's in Tolaram Africa Foods Pte Ltd.
    Acquisition of Mimee Noodles and Pasta Factory.
    Capacity Expansion of Insignia.
    Capacity Expansion of Snack & Noodles in Kaduna (Nigeria) and Ghana

+ -

Our Management

About Us - Dufil Prima Foods (4)

About Us - Dufil Prima Foods (5)

About Us - Dufil Prima Foods (6)

Dufil Prima Food PLC. started as a joint venture between Tolaram Group of Singapore and Salim Group of Indonesia with a 50:50 shareholding until 2018. As of today, the management of Dufil comprises of Salim Group of Indonesia along with Tolaram Africa Foods Pvt. Ltd. (which is a JV between Tolaram Group of Singapore and Kelloggs’s from United States).

Salim Group is the Majority shareholder of PT Indofoods Sukes Makmur, a listed company in Indonesia which owns the Indomie trademark, technology, and expertise in instant noodle manufacturing. Tolaram Africa current business in Nigeria comprises of companies in several business sectors – manufacturing, marketing and sales of consumer goods, carpet products, infrastructure projects, logistics transportation and general trading.

Our Leadership

“Great leaders don’t set out to be a leader…They set out to make a difference. It’s never about the role. Always about the goal. Leaders become great, not because of their power, but because of their ability to empower others. ” – Unknown

(Video) [WATCH] Dufil Prima Foods Honour Three Children For Exceptional Bravery

About Us - Dufil Prima Foods (7)

Adhi Narto
Managing Director / Chief Executive Officer

Joined the Group in 2001 as a Project Manager and later became the Factory Manager of the Port Harcourt Plant. He Has over 20 years of professional experience in various food businesses including Supply Chain Management, Quality Assurance, Project Management and Operations. He was the COO of the Group before his current appointment as the Managing Director / Chief Executive Officer of the Group.He has a Bachelor's Degree in Civil Engineering and Master's Degree in Industrial Management from Bandung Institute of Technology, Indonesia.

About Us - Dufil Prima Foods (8)

Adesh Jain
Chief Operating Officer

Adesh Jain joined Tolaram Group in 2003 as Finance Manager and has headed various projects, branches, departments and businesses within the group ever since. Before being promoted as the Chief Operating officer of Dufil, he was the General Manager of Power Oil and Emperor Oil (Africa).

About Us - Dufil Prima Foods (9)

Narayan Agarwal
Chief Finance Officer

Narayan joined the Group in May 2010 as Finance Controller in Dufil Corporate. Since then he has been assigned several responsibilities, learning the complete business. Before being assigned the Chief Financial Officer of Dufil, he was heading the Flour Business.Narayan played an instrumental role in growing the Flour business and making Dufil the 3rd largest flour miller in Nigeria. Prior to joining Tolaram Group, Narayan worked with Price Waterhouse Coopers in India. Narayan is a Company Secretary (2008), Chartered Accountant (2009) and graduate from Calcutta University (2006).

About Us - Dufil Prima Foods (10)

Adiamo Adebayo
Director of Legal,Tax & Corporate Affairs

Joined the Group in 1995. He is responsible for Tax and Corporate Affairs divisions of the Group. He has over 20 years of professional experience. Associate Memberof the Chartered Institute of Taxation pg Nigeria. He holds a b.Sc in Sociology from University of Ife and is an Associate Member of Chartered Accountants of Nigeria and Nigeria Institute of Management

About Us - Dufil Prima Foods (11)

Kolawole Olanrewaju Hassan
Director of Human Resources

Joined the group in 2006, having over 25 year of professional experience. He is responsible for Human Resource of DUFIL GROUP.Previously worked as Personnel Manager in Nigeria Machine Tools Limited, Seven Up Bottling Company, Carnaud Metal Box and Nigeria Biscuits company Limited.Chief Kola holds a B.Sc. Degree in Political Science from the University of Ife and Masters Degree in Industrial & Labor Relations from the University of Ibadan.

(Video) Testimonial by Madhukar Khetan, Dufil Prima Foods

Our Factories

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Dufil Prima Foods Plc

Dufil Prima Foods Plc

Dufil Prima Foods Plc (the Company) was initially incorporated as Dufil Prima Foods Limited on December 19, 2001 to manufacture Indomie Instant noodles. It owns a Noodle factory that is situated in Choba, Port Harcourt, Rivers State.

In 2008, the Company was converted to a Public Limited Company (PLC) and by a major restructuring; it became the holding Company of De United Foods Industries Limited and Insignia Print Technology LFTZ Enterprise, which were at the time the only subsidiaries of the Company.

The Company and its Subsidiaries have the exclusive rights over the use of the ‘Indomie’ brand in Nigeria. The brand has been assigned to it by Indofood Sukses Makmur Tbk of Indonesia, the world largest producers of Noodles.

Indomie is the first brand that pioneered and developed the instant noodles market in Nigeria. Today, a dynamic and rapidly growing market exists for instant noodles. Market research data consistently shows ‘Indomie’ as one of the top consumer brands in Nigeria. It ranked number one on the brand equity index in Nigeria – ahead of other well known brands such as Coke and Maggi. The unique and very tasty combination of seasonings makes ‘Indomie’ the superior instant noodle brand not only in Nigeria but in other countries as well.

The current MD/CEO of the Company is Mr. Deepak Singhal.

About Us - Dufil Prima Foods (13)

De United Foods Industries Limited (De United)

De United Foods Industries Limited (De United)

By a Joint Venture Partnership between Tolaram Group and Salim Group, De United was incorporated in Nigeria in 1993 and commissioned its first Factory in Ota in 1996, wherein Instant Noodles was produced for the first time ever in Nigeria.

The company owns and operates the state of the art noodle plant in Sango – Ota, about 30 km from Lagos. By restructuring, De United became a subsidiary of Dufil Prima Foods Plc.

As part of its backward integration, in 2008 the Company established a state of the art factory in Ota Ogun state to manufacture seasoning (De United –Seasoning Division). Prior to this time, its seasoning was imported.

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Northern Noodles Limited (NNL)

Northern Noodles Limited (NNL)

NNL is the Company’s third and the most recent state-of-the-art automation noodle manufacturing factory commissioned in Kaduna in year 2011. NNL has historically broke the record in the Dufil group because it was the quickest completed project so far, also it was the first ever fully automated plant from start to finish i.e. flour handling silo system to auto carton casing. The company doubled its production capacity within a span of six month. The objective of the company is to provide fresh and quality product to the consumers of the Northern and Central part of Nigeria.

(Video) How Dufil Prima Dominance Impacted Nigerians - Tope Ashiwaju

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Insignia Print Technology LFTZ Enterprise (Insignia)

Insignia Print Technology LFTZ Enterprise (Insignia)

Insignia as a subsidiary of the Company started in year 2007 at Lagos Free Trade Zone, Lekki, Lagos; it is the Company’s first initiative towards backward integration.

Insignia has a state of the art wrapper manufacturing plant wherein its supplies flexible packaging material to meet DUFIL Group’s need and also caters to the needs of other manufacturers.

Our goal is to provide our customers with flexible packaging solutions that will protect and extend shelf-life in an attractive consumer friendly design with international quality standards.

About Us - Dufil Prima Foods (16)

Pure Flour Mills Limited (PFM)

Pure Flour Mills Limited (PFM)

PFM which was incorporated in 2010 as another initiative towards the backward integration of the Company is divided into three Divisions:

  • Flour Division started in year 2012 at Choba, Port Harcourt, Rivers State. The company presently supplies flour to Dufil Prima Foods Plc and Pasta division.
  • Pasta Division started in year 2012 at Choba, Port Harcourt, Rivers State as well. The division manufactures ‘Power Pasta’ brand of long spaghetti. It is a new product offering from DUFIL apart from Indomie instant noodle. The company has a fully automated line from M/s FAVA, Italy.
  • Snacks Division started in year 2014 at Choba, Port Harcourt, Rivers State. The Division manufactures ‘Minimie’ brand of Chinchin.

About Us - Dufil Prima Foods (17)

Raffles Oil LFTZ Enterprise (RAFFLES)

Raffles Oil LFTZ Enterprise (RAFFLES)

Raffles is another backward integration initiative of the Group which is into refining palm oil. The Palm Oil refinery is located at Lagos Free Trade Zone, Lekki and it began operations in 2013. The objective of the company is to operate as an independent company catering for the group’s vegetable oil needs and also to explore the Nigerian retail market in general.

Corporate
Governance

The Shareholders, Board of Directors and Management of the Dufil Group recognize the importance of corporate governance. They conduct their business with high regard for the interests of their major stakeholders, namely: consumers, employees, lenders, business partners and the government.

Our crave for long term benefits and goodwill builds in us a futuristic mind-set that guides all that we do in the organization.The Group orchestrates regular meetings to deliberate and approve the strategic and annual operating plans and to review its operating performance.

Periodically, internal auditors from both joint venture partners conduct a joint audit of the Group to review the internal control systems and to ensure proper protection of its assets and records.Since its establishment in 1996, Dufil Group has fulfilled its statutory audit requirements by engaging one of the Top Four International Auditing Firms, thus showing its commitment to proper corporate governance.

(Video) Kaduna Feeding Programme: Dufil Prima Foods Donates 500 Cartons Of Indomie

FAQs

Which country owns dufil? ›

Dufil Prima Food PLC. started as a joint venture between Tolaram Group of Singapore and Salim Group of Indonesia with a 50:50 shareholding until 2018. As of today, the management of Dufil comprises of Salim Group of Indonesia along with Tolaram Africa Foods Pvt. Ltd.

What does Dufil Prima Foods produce? ›

DUFIL Prima Foods Plc produces and distributes noodles. The Company owns and operates an instant noodles manufacturing plant.

Who owns Dufil Prima Foods? ›

Dufil Prima Foods

What products does dufil produce? ›

Our Brands
  • Indomie Instant Noodles. – RELISH CHICKEN DELIGHT. ...
  • Indomie Instant Noodles. – Indomitables Chicken. ...
  • Indomie Instant Noodles. – Onion Chicken. ...
  • Indomie Instant Noodles. – Standard pack Chicken. ...
  • Indomie Oriental Fried Noodles flavor. ...
  • Indomie Chicken Pepper Soup Flavor. ...
  • Indomie Instant Noodles. ...
  • Indomie Instant Noodles.

How old is dufil? ›

The Dufil Prima brand currently has 3 factories. The First; De United Foods Industries limited, commissioned in 1995 in Ota Ogun State, is the First Instant Noodles Manufacturing Plant in Nigeria and the Largest in Africa.

Who produces oil power? ›

Other brands are Grand Oil, a product of Grand Cereals and Oil Limited, and Power Oil by Dufil Prima Foods Plc, makers of Indomie Instant Noodles.

Who is the owner of Indomie? ›

Indomie is a brand of instant noodle produced by the Indonesian company Indofood.

How many noodles do we have in Nigeria? ›

The noodles market in Nigeria has continued to grow in leaps and bounds amidst fierce competition among players for supremacy in the market place. As at today, there are 16 noodles brands in the market competing for attention of consumers and striving for growing market share.

Who is the owner of Indomie company in Nigeria? ›

Dufil is home to Nigeria's most loved noodle brand, Indomie Instant Noodles. Through consistent backward integration efforts over the past decade, Dufil has established itself as the leader in the instant noodles category. Dufil Group comprises of Dufil Prima Foods Plc.

Does dufil own Indomie? ›

Dufil Prima Foods Plc makers of “Indomie Instant Noodles” is pleased to announce that it has just completed a merger with three of its former subsidiaries, De United Foods Industries Limited (“De United), Northern Noodles Limited (“NNL”) and Pure Flour Mills Limited (“PFM”).

Why is Indomie so popular in Africa? ›

It's a common mistake. Indonesian Trade Minister Enggartiasto Lukita said that most Nigerians now think of Indomie as a local product. "In Nigeria, there are 10 Indomie factories," he told local media. "So they claim Indomie came from Africa."

Which company produces Indomie in Ghana? ›

DUFIL Ghana has been a major contributor to the economy since it introduced Indomie to the Ghanaian market in 2006. Its new ultra-modern factory has created direct and indirect employment for about 60,000 people in Ghana, company officials said during the commissioning.

Where is dufil located in Nigeria? ›

The First; De United Foods Industries limited which was commissioned in 1995 in Ota Ogun State, is the First Instant Noodles Manufacturing Plant in Nigeria and the Largest in Africa. The second Factory; Dufil Prima Foods Plc which was commissioned in 2001 is located in Choba, Port Harcourt, Rivers State.

When did noodles come to Nigeria? ›

The humble instant noodle was introduced to the West African country in 1988 through export, and in 1995 the company opened its first production factory in the country.

Who is the owner of Minimie noodles? ›

Minimie Noodles is a brand of instant noodles from Dufil Prima Foods Plc.

How much will it cost to be an Indomie distributor? ›

You will need to invest significant money in becoming an Indomie distributor. You can only become a distributor if you can put up a quantity of money that meets the minimum threshold set by the company. The typical investment amount is over ₦2 million.

How much is a box of Indomie in Nigeria? ›

The price of Indomie Instant Noodles Chicken Flavour Super Pack - 120g x40 on Mart.NG is ₦3250. We deliver your groceries, fresh in 59 minutes.

Which company produces Minimie noodles? ›

Minimie Noodles is a brand of instant noodles from Dufil Prima Foods Plc. The Brand was launched in January 2015 in Nigeria and is spreading joy in many Nigerian households.

What is the richest oil company? ›

Saudi Aramco

Who is the biggest oil company? ›

#1 Saudi Arabian Oil Co. (Saudi Aramco) (Tadawul: 2222) Saudi Aramco is one of the largest companies in the world across all industries, as well as the largest global oil company by revenue.

What is the most profitable oil company? ›

#1: Sinopec (Chinese Petroleum and Chemicals Corporation)

The company is a “vertically integrated energy & chemical company that is engaged in oil & gas exploration and production.”

Why is Indomie so popular? ›

A beloved brand

The experiences by Ho and Dannhauer explain why Indomie is a cult favourite instant noodle brand worldwide: it is tasty, cheap, versatile, and convenient. The iconic Mi Goreng flavour was launched in 1983, and has been beloved by Indonesians and overseas fans ever since.

Which country has Indomie? ›

Indomie is produced by Indofood, the pioneer of instant noodles in Indonesia and is one of the largest instant noodles manufacturers in the world. Indomie comes in many varieties from the classic soup flavours such as Chicken, Vegetable, and Chicken Curry, to our most popular flavour Indomie Mi Goreng.

Is Indomie made of plastic? ›

It is a misconception that instant noodles contain a plastic or coating. We hear this question occasionally as it has been an internet rumor for a long time. Please rest assured that there are no plastics or waxes used in the making of our instant noodle products.

Which noodle is the best in Nigeria? ›

According to the survey, Indomie is the most delicious noodles in Nigeria by 53.30%. The closest ranked brand is by 14.80%. Indomie is also ranked the best quantity noodles brand (57.30%). In the same vein, it is the best packaged (58.10%), and the best advertised by 49.59%.

Where is Maggi from? ›

Maggi originated in Switzerland, was later acquired by the Swiss-owned Nestlé, and began import to India in 1983, just 36 years after the country became independent from colonial British rule.

What is Indomie made of? ›

The major constituents of indomie noodle are wheat flour, vegetable oil, iodized salt, sodium polyphosphate, sodium carbonate, potassium carbonate, guar gum and tartrazine, while that of the seasoning powder are iodized salt, mono sodium glutamate (MSG, E-621), hydrolyzed vegetable protein, soy powder, garlic powder, ...

Is Indomie halal? ›

Indomie is produced in Indonesia by Indofood, the largest instant noodle manufacturer in the world. The factory has been certified with ISO 9001:2008 and ISO 22000:2005 from an independent auditor, SGS. All Indomie products are Halal certified by the Indonesian Ulama Council.

How many Indomie flavors are there? ›

Innovations Through 63 Flavours

Thus, that is the key to Indomie as an instant noodle brand to always attract the interest of its consumers.

Is Indomie vegan? ›

As well as the original flavour, the brand also has multiple variations, including a soup-based option. Indomie confirms that its products are suitable for vegetarians, and the ingredient list suggests that they are also vegan.

Who owns Indomie noodles in Nigeria? ›

Dufil is home to Nigeria's most loved noodle brand, Indomie Instant Noodles. Through consistent backward integration efforts over the past decade, Dufil has established itself as the leader in the instant noodles category. Dufil Group comprises of Dufil Prima Foods Plc.

Who produces Minimie noodles? ›

Minimie Instant Noodles is high quality and respectable brand of Instand Noodles from the Dufil powerhouse of brands. It is the No. 2 brand of Instant noodles after Indomie and brings fun to lives of nearly 36 million consumers who enjoy our product daily. It is a youthful brand that encourages youth to Taste the Fun.

What is the meaning of Indomie? ›

Indomie's name is derived from "indo" for "Indonesia" and "mie", the Indonesian word for "noodles".

Where is dufil located in Nigeria? ›

The First; De United Foods Industries limited which was commissioned in 1995 in Ota Ogun State, is the First Instant Noodles Manufacturing Plant in Nigeria and the Largest in Africa. The second Factory; Dufil Prima Foods Plc which was commissioned in 2001 is located in Choba, Port Harcourt, Rivers State.

Why is Indomie so popular? ›

A beloved brand

The experiences by Ho and Dannhauer explain why Indomie is a cult favourite instant noodle brand worldwide: it is tasty, cheap, versatile, and convenient. The iconic Mi Goreng flavour was launched in 1983, and has been beloved by Indonesians and overseas fans ever since.

Which noodles is the best in Nigeria? ›

According to the survey, Indomie is the most delicious noodles in Nigeria by 53.30%. The closest ranked brand is by 14.80%. Indomie is also ranked the best quantity noodles brand (57.30%). In the same vein, it is the best packaged (58.10%), and the best advertised by 49.59%.

Who is the owner of Minimie company? ›

Minimie Noodles is a brand of instant noodles from Dufil Prima Foods Plc.

How many noodles do we have in Nigeria? ›

The noodles market in Nigeria has continued to grow in leaps and bounds amidst fierce competition among players for supremacy in the market place. As at today, there are 16 noodles brands in the market competing for attention of consumers and striving for growing market share.

Videos

1. Children's Day Celebration: Dufil Prima Foods Plc Rolls Out The Drums In Lagos
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3. Jobs in Nigeria 2019:Dufil Prima food Recruitment For Graduate Trainees.
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