BMW highlighted the “dramatic” changes it will need to make in the coming 10 years if it is to maintain its position in a car industry that is undergoing considerable upheaval through the arrival of electric vehicles, in-car connectivity and driverless cars.
Speaking during a keynote session at TM Forum Live this week, BMW CIO Klaus Straub said the goal to become fully digitised is “driving us forward”, and will see the Germany-based car manufacturer take on new challenges such as establishing more direct relationships with customers.
“We need a 360-degree view of the customer,” he said, noting that connectivity services within cars are enabling carmakers to form the kinds of relationships with customers that were previously managed by dealers and retailers.
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