Six ‘values’ shape an organisation that is committed to its purpose, exciting to work at and high performing.
We are committed to creating A Better Tomorrow™ , transforming our business and Building a Smokeless World. We recognise that it is our people who will deliver our strategy. Six ‘values’, built on the strong foundations of our corporate culture, underpin how we will drive progress.
Developed with significant input from our employees, our values are the thread that must run through everything we do and how we do it - with a clear connection to our strategy and purpose. These six ‘values’ are embedded across the Group as we strive to empower our people and foster an exciting, rewarding workplace, emphasising inclusivity and collaboration to deliver sustainable growth.
Our Six Values:
- Truly inclusive
- Do the right thing
- Love our consumer
- Passion to win
- Empowered through trust
- Stronger together
We are BAT. Our values
Truly inclusive
- We embrace diversity and celebrate our differences
- We are curious and safeguard the right to say what you think
- We debate constructively yet progress together
Do the right thing
- We act with integrity to achieve results
- We care about our impact on society and our planet
- We are thoughtful in our decision making
Love our consumer
- We understand the consumer better than anyone
- We are obsessed with innovation and our brands
- We have the courage to test, fail fast, and learn to improve
Passion to win
- We equally value "How" and "What", and go the extra mile for success
- We prioritise effectively and act like owners of the business
- We own our purpose with determination and resilience
Empowered through trust
- We start with trust and believe in each other
- We ensure decisions are made at the right level
- We understand that empowerment comes with accountability
Stronger together
- We pull together as one team, through good and bad
- We collaborate beyond borders and functions
- We help each other grow and succeed
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