Coca-Cola | Advertising Profile | See Their Ad Spend! (2024)

FAQs

How does Coca-Cola spend on advertising? ›

Coca-Cola Co.: ad spend 2014-2023

Over the last years, Coca-Cola has spent an average of four billion dollars a year on advertising worldwide, aside from 2020, with only about 2.8 billion U.S dollars, and 2023, with even about five billion dollars spent.

Iconic Imagery: Coca-Cola's advertising often features iconic imagery such as the Coca-Cola bottle and logo, which are easily recognizable and memorable. The use of iconic imagery helps to create a visual association with the brand and makes the advertising more memorable and effective.

Emotional Appeal: Emotional appeal is at the core of Coca-Cola's advertising strategy. The brand consistently creates ads that evoke positive emotions, such as happiness, joy, and togetherness. These emotions are often associated with shared experiences and celebrations.

As many companies grow, they scale back on ads once consumer recognition is achieved; not Coca-Cola, though. The brand has continued to aggressively invest in marketing, spending around 10% of its total revenue – around $4 billion today – on commercials, sponsorships, print ads, and promotional merchandise.

In 2021, Procter & Gamble won the title of the largest advertiser worldwide, having invested 8.1 billion in promotional activities that year. Amazon was the second on that list with an ad spend of 4.8 billion, while Unilever closed the top three with a spending of 4.7 billion dollars.

One of the most iconic and successful Coca-Cola marketing campaigns is the "Share a co*ke" campaign.

The primary target of Coca-Cola is younger customers within the age bracket of 10-25 and a secondary market composed of people aged 25-40. The company targets the market that desires an intense flavor with their regular cola drinks in terms of taste.

By providing a variety of products, Coca-Cola aims to meet the diverse beverage preferences of its customers. Brand Recognition and Consistency: Coca-Cola has established itself as a well-known and trusted brand globally. Customers often seek the familiarity and consistent taste associat.

The 'Hilltop' commercial, which includes the iconic jingle 'I'd Like to Buy the World a co*ke', premiered in 1971.

What 5 words are Coca-Cola's initial advertising campaign? ›

The team hit their stride by the 1920s when they created the “Thirst Knows No Season” (1922) and our longest-running tagline, “The Pause That Refreshes” (1929).

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide.

In 2022, The Coca-Cola Company and PepsiCo spent the most on measured advertising of their popular sugary drinks In the United States. That year, Coca-Cola spent 327 million U.S. dollars on measured advertising for its flagship beverage, co*ke. Meanwhile, PepsiCo invested 204 million dollars in promoting Pepsi.

CocaCola annual operating expenses for 2023 were $34.443B, a 7.32% increase from 2022. CocaCola annual operating expenses for 2022 were $32.095B, a 13.22% increase from 2021.

Typically, a high-end commercial like a "Masterpiece" can cost several million dollars to produce and air. According to AdAge, the cost of a 30-second Super Bowl commercial in 2022 was around $6 million, and Coca-Cola has frequently advertised during the Super Bowl in the past.

Coca-Cola leverages personal channels for direct communication with its audience. This approach allows for a more intimate and one-on-one relationship with consumers, increasing engagement and brand loyalty.