In 2023, Coca-Cola’s brand was valued at 106.1 billion U.S. dollars, an eight percent increase compared to 2022. After eight years, Coca-Cola returned to the top 10 most valuable global brands ranking.
Why is Coca-Cola’s brand so strong?
It all started in 1886 when John S. Pemberton’s drink was first served at a soda fountain in Atlanta, Georgia, in the United States. Today, more than a hundred years later, Coca-Cola is one of the most powerful brands in the world. Coca-Cola Company commands a large chunk of the soft drink market in the U.S., oscillating around 45 percent each year. The company's advertising strategy is among the many reasons why the Coca-Cola brand is so visible and recognizable across the globe.
How much does Coca-Cola spend on advertising?
Worldwide, the company spent 4.3 billion U.S. dollars on promoting its brands and products in 2022. In the United States, co*ke was one of the top beverage brands ranked by advertising spending. In addition to traditional advertising, Coca-Cola is also involved in numerous sports sponsorships as well as cause marketing.
