Difference Between Supply Chain Visibility and Traceability (2024)

Supply chain visibility and traceability are both essential for improving supply chain functionality. Many companies have limited knowledge about how their supply chain works outside of one or two upstream or downstream layers. By gaining more transparency throughout the supply chain, companies are in a better position to identify inefficiencies, reduce complexities, and improve decision-making.

To make the most of what visibility and traceability have to offer, it’s important to understand the two are closely related, but not interchangeable.

What is Supply Chain Traceability?

Think about the products you sell and all the materials or ingredients that go into those products. Now, pick a material.

  • Can you trace it all the way back to its origins?
  • How about all the way to its end users?

These are the goals of supply chain traceability. It’s mapping the entire journey of raw materials or finished goods. Traceability is paramount in industries where safety and quality are top concerns, such as food products and pharmaceuticals. It’s also becoming more important in other industries, especially those whose customers have strong feelings about where their products come from or whether materials have been sustainably sourced.

Currently, the technology that is most promising to provide traceability is blockchain. In the supply chain, all components can contribute to a blockchain to provide transparent, traceable data that’s been verified and cannot be changed without altering the entire blockchain. Learn more about blockchain technology.

Why is traceability important in supply chains?

Although supply chain disruptions affect almost every industry, the risk is greater where products are prone to recalls, such as automobiles, aircraft, and perishable goods. To tackle this challenge, supply chain management experts came up with traceability solutions.

Documenting the product’s information at each stage of the supply chain allows manufacturers and supply chain managers to pinpoint the cause of the problem and take immediate corrective actions without wasting time in second-guessing.

With end-to-end traceability, you can gain visibility into your global supply chain network in real-time, from procurement and production to end users who purchased the product. This will allow you to identify production failures and conduct efficient recalls to reduce your environmental impact.

What are the benefits of traceability?

Let’s look at how traceability improves manufacturing operations and maintain product quality in a cost-effective manner

Efficiency –

Since every aspect of the production process is documented with time stamps, it’s easier to locate errors and keep faulty products from leaving the facility. Even if the product does end up in the hands of end users, traceability allows managers to conduct recalls on affected products without reputation exposure.

Quality control –

Ensuring product quality is an important aspect of doing business. However, meeting internal or enforced quality standards can be a challenge in large-scale manufacturing processes. This is where traceability offers efficient ways to ensure granular quality control so that each product meets the desired quality standards with a minimal error rate.

Simplifies audits –

In most cases, your auditing objectives are directly related to your company’s reputation and product quality. But auditing the entire supply chain process can be time-consuming. Traceability allows for efficient and simplified audits, making sure nothing falls through the cracks, and your business does not lose too many revenue-critical man-hours.

Easier to troubleshoot –

When you have accurate, hands-on documentation at every stage of the process, rectifying errors becomes a lot easier. Traceability gives you further insights into how the error occurred and what could be done to prevent a recurrence.

The less time you spend on troubleshooting errors, the more time you can devote to driving your business forward through innovation.

Boosts brand image –

With a robust traceability system in place, manufacturers can enjoy greater control over the production process and are better positioned to work on improvement areas that help them deliver high-quality products to their customers. As the customers’ trust grows in the product, the brand’s overall value goes up proportionately.

Besides, businesses can achieve significant time and cost savings with traceability systems in place. These savings can be passed on to other sectors of the organization to improve product quality and overall brand image.

Steps to Implement Supply Chain Traceability

Traceability can be implemented in any production process regardless of the scale or industry. Here’s a lowdown on how to implement chain traceability in your organization.

Earmark Your Key Components

The first step is to earmark key components involved in your core supply chain operations. It is important to identify the source of these components and map out their journey throughout the product’s lifecycle.

Track Risks and Set Goals

What are the risks associated with each component? Knowing what could go wrong at what stage will help you with effective documentation without resorting to guesswork. Once you have this information, you can tie a goal with each component. For instance, you know a certain component of your product could snap under certain circ*mstances. In that case, you will likely create a checkpoint around that scenario so that when things go south, you know where to look.

Visualize the Supply Chain & Collect Information

This involves mapping out the sequence of operations in your supply chain, right from procurement to finished products. Having a clear understanding of the production schedule, raw materials and equipment needed to create the product enables you to track progress at a granular level and identify issues that may arise at any point. Collect information about your suppliers, service providers, and end users so that you can streamline your recall process and only replace products that are affected by the production error.

Set the Level of Disclosure

The level of disclosure varies from business to business. Some businesses and stakeholders might want to limit the level of transparency in their operations to protect their interests. In that case, you can decide who should have access to supply chain data, what kind of supply chain data can be shared, and under what circ*mstances those supply chain insights can be shared.

From another standpoint, supply chain transparency is an excellent way to infuse trust into your strategic partnerships and public image. As a result, organizations can win over customers without investing heavily in marketing and advertising.

How to improve traceability

Product quality is a pressing concern for organizations across the board. Many companies lose their customers and reputation to preventable product issues and loopholes in the supply chain. That said, by implementing and improving traceability, organizations can mitigate risks and potential setbacks within their supply chain.

Here are the essential steps to improve supply chain traceability.

Collaborating with suppliers

By collaborating with suppliers and having a traceability system in place, manufacturers can chalk up their finished products to each procurement and production stage. As a result, any issue that may arise in the product can be traced back to its origin and rectified promptly. This will also help with efficient recalls in case the affected product makes its way into the market.

Deploying traceability software

Software can help collect supply chain data in one place. The data is gathered through barcodes or RFID labeling to avoid redundancy and errors. In an event of a product recall, these systems make it easier for retailers to locate the affected product in the supply chain.

Integrate traceability with legacy systems

If you have existing ERP or inventory management systems to track the movement and transformation of the product in the supply chain, you can integrate smart traceability software to improve efficiency and reduce errors.

Set up alerts

By setting up alerts, each entity across the supply chain network can be notified about the recall-worthy issue. Upon receiving the alert, the chain partners can freeze inventory and cull affected products wherever they are in the supply chain.

Communicate with customers

Through loyalty programs, retailers can put an alert system in place to notify customers about a product recall immediately upon discovery. Doing so will protect the customers’ interest and the company’s reputation.

What is Supply Chain Visibility?

With supply chain visibility, you can see your entire supply chain at each tier of operations. Traceability is an important part of this process, which is why the two are usually talked about together.

Similar to traceability, supply chain visibility thrives on transparency. The main difference is that instead of knowing a product’s entire journey, visibility focuses on knowing every touchpoint in your supply chain. Different products and materials will likely have different journeys from source to end-user, and companies should understand all of the points that make up their network.

In doing so, businesses are better able to collect and share insights with customers and stakeholders, reduce operational risks, improve performance, and identify potential bottlenecks.

Why is Supply Chain Visibility So Important?

Supply chain visibility is crucial for managing inventory and mitigating risks associated with it. By offering a clear line of sight into the inventory and products in transit, end-to-end visibility helps control costs, minimize delays, and avoid supply chain disruptions.

Supply chain visibility addresses communication gaps within the supply chain so that every process can function optimally, allowing businesses to take proactive steps to manage external factors that could disturb their demand-supply harmony.

Key benefits of supply chain visibility

Here are some of the key benefits of implementing supply chain visibility in your operations.

Mitigate disruptions:

Knowing the origin of potential disruptions beforehand gives you the ability to nip the problem in the bud or contain its effects further down the supply chain. With real-time data analysis and communication as your strong suits, you can optimize your supply chain for exceptional results.

Competitive Advantage

Supply chain visibility gives you a competitive advantage. When you have full visibility into your supply chain, you can make quick decisions that eventually boost efficiency and productivity – no matter the circ*mstances.

Increase speed:

With your supply chain decisions rooted in data analysis, you can predict what’s coming and make your next move without wasting any time. The faster your product moves in the supply chain, the bigger profits you make.

Meet consumer demands:

Consumer demands can change quickly, often giving you less time than you need to adapt. With supply chain visibility and a seasoned consultant at your disposal, you can rethink your supply chain on the fly and ensure customer satisfaction.

Data-driven results:

Supply chain visibility gives you a large amount of data to work with. By utilizing this data, you can make intelligent decisions that strengthen your supply chain and drive your business forward. Combined with artificial intelligence and machine learning, digital supply chain visibility can do wonders for your manufacturing operations.

How to achieve better supply chain visibility

Organizations can achieve better supply chain visibility through different means. However, one thing that’s common in every approach is increased awareness about advanced product lifecycle management systems.

Here are a few tips that should help.

Employ the latest technology:

We are living in the age of rapid digital transformation. Using the latest software and systems, you can track supply chain variables efficiently and devise effective strategies to deal with unforeseen circ*mstances, from inclement weather to pandemic-like situations.

Improving the capabilities of all tiers:

Training your employees across all tiers to be versatile is important because you need people to operate automation software and other technological assets you have invested in. Strict specialization can limit your employees’ ability to interact with supply chain tiers. As a result, inefficiencies can creep in and affect the overall productivity of the organization.

Focus on workflow:

Making quick decisions without compromising visibility is only possible when you have a strong workflow. For this to happen, you need versatile employees who can solve issues across different tiers of the supply chain and make critical decisions with confidence.

How Supply Chain Data Management Supports Traceability and Visibility

To achieve supply chain traceability and visibility, companies must consider a myriad of moving parts and compile them into usable, easy-to-access insights. Supply chain data management can help facilitate this by providing a central source of truth of all products, materials, and supply tiers. By relying on one data resource, companies have the information they need to understand how their supply chain works and how various components are connected. They can use this data to drive decision-making and respond to risks and opportunities that could impact the bottom line. Download our ebook for a closer look at how Specright supports your data management strategy.

In The Evolution of Products and Packaging, Specright CEO Matthew Wright provides a first-hand account of the trends that ushered in an explosion of SKUs and an increase in supply chain complexity that plagues manufacturers, brands, and retailers still today.

Over the course of Wright’s journey, the answer to this complexity seemed simple: to keep up, the professionals would need to embrace data to make better, smarter, more sustainable products and packaging. You’ll recognize stories of the common pitfalls organizations slip into when it comes to managing their most important data and get a glimpse into the future of how data can drive the answers to some of our most pressing supply chain challenges.

Difference Between Supply Chain Visibility and Traceability (2024)

FAQs

What is the difference between supply chain visibility and traceability? ›

In summary, supply chain visibility focuses on real-time monitoring and sharing of information across the supply chain network to enhance operational efficiency and decision-making, while traceability emphasizes the ability to track and document the history, location, and attributes of individual products or batches to ...

What is the difference between visibility and transparency in supply chain? ›

In the simplest terms, visibility is internal, while transparency is external. Supply chain visibility is the business's ability to see into operations at every tier of its supply chain, and to enable its supply chain stakeholders to share with each other all relevant information, including: Daily production activities.

What is one example that helps with traceability and transparency in the supply chain? ›

For supply chains where participants are not known or trusted, public blockchain technology can add trust, transparency, and traceability. Organisations can digitise physical assets such as materials and record date, location, quality, certification, and other relevant information to a single shared ledger.

What is visibility in the supply chain? ›

Supply chain visibility is the ability to view or track inventory as it moves through the supply chain. Real-time supply chain visibility is the complete, end-to-end view of a company's logistics, inventory and warehouse management processes and people in real time.

What is an example of traceability in supply chain? ›

These include: Barcodes: Barcodes can be used to track products and materials throughout the supply chain and validate inventory levels. RFID: RFID tags can be used to track products and materials in real time, providing greater visibility for expensive materials.

How to explain traceability? ›

Traceability is the ability to trace all processes from procurement of raw materials to production, consumption and disposal to clarify "when and where the product was produced by whom." Due to improving product quality and the rise in safety awareness in recent years, traceability has been increasing in importance and ...

What is the difference between visibility and transparency? ›

Transparency is what and how a firm communicates that information to consumers, partners, and stakeholders. Visibility gives a firm the knowledge of operations across its supply chain; transparency is just what and how it conveys that knowledge to consumers, associates, and stakeholders.

What is the difference between transparency and visibility? ›

In conclusion, while visibility and transparency are related concepts, they are not interchangeable. Visibility provides shippers with real-time tracking and tracing capabilities, while transparency goes beyond this to provide customers with a more comprehensive view of the logistics process.

What is visibility versus transparency? ›

My interpretation of the difference between visibility and transparency is between radiating information (visibility) and making available the right information (transparency).

What are examples of traceability? ›

Examples of Traceability Methods
ExampleSupply Chain Typology Good(s)
Brick kiln monitoring using satellite imagingBricks
Bonsucro (Mass Balance)Sugarcane
Cashew Traceability using Product TrackingCashews
Cattle traceability using RFID tagsCattle
41 more rows

What are the advantages of traceability in supply chain? ›

What are the benefits of traceability? Implementing supply chain traceability helps to improve: Efficiency – By tracking and tracing a product's journey, businesses can work to more accurate lead times which help with production schedules and customer satisfaction, reducing the chance of faults or returns.

What are the benefits of supply chain traceability? ›

Supply chain traceability gives companies data about the origin of raw materials and products, sourcing and labor practices of suppliers, conversion practices, and movement from source to shelf. Using this data, companies can make decisions about how to source materials in a more efficient and sustainable way.

How to improve visibility in supply chain? ›

4 Ways to Increase Supply Chain Visibility
  1. Map Your Processes. A strong first step for improving visibility is mapping your operations. ...
  2. Increase Communication. Effective communication is vital for visibility. ...
  3. Collect and Analyze Data. Data collection can also help you enhance your visibility. ...
  4. Upgrade Your Technology.
Aug 9, 2023

How do you measure supply chain visibility? ›

What are the key metrics and indicators to measure supply chain visibility and security performance?
  1. On-time delivery rate.
  2. Inventory accuracy. ...
  3. Shipment status visibility.
  4. Shipment security incidents. ...
  5. Customer satisfaction score. ...
  6. Supply chain visibility and security index. ...
  7. Here's what else to consider.
Mar 24, 2023

What is the primary focus of supply chain visibility? ›

The primary goal of supply chain visibility is to increase the understanding of how your supply chain is functioning at every stage. SCV helps you reduce risks and optimize operations to improve your product quality and compliance, reduce disruptions, and increase efficiency and profits.

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