Four Google Alerts Alternatives That You Will Actually Want to Use (2023)

So you want to get notified every time someone mentions your topic of interest online: That might be your own name; your company's name (so you can keep an eye on what people think about it); your competitors (so you can stay up to date on their business strategy); topics relevant to your career or industry... The list is long.

The most obvious option to help you keep track, besides obsessively googling these topics every day, is setting up Google Alerts.

The problem? There are a lot of downsides to Google Alerts.

First, it's notoriously unreliable: Considering the minuscule number of sources it does monitor, it doesn't do a very good job of it, frequently missing relevant mentions.

For years, people have complained about it:

1) how is google alerts so bad, and 2) how was it not shut down 10 years ago?

— Max Lynch (@maxlynch) August 28, 2017

Second, nowadays the biggest news happens not on blogs and websites (that's where it gets reported a couple of hours later) but on social media. Google Alerts doesn't monitor social media. It won't send you a tweet criticizing your product or an Instagram post from an influencer praising it. It simply doesn't access those platforms.

And, third, if you're considering Google Alerts for business purposes, you need something more powerful that will let you see who is talking about your brand, what feelings they express, what opinions they share. How those feelings and opinions add up to make up your reach, brand awareness, share of voice, and other important marketing KPIs.

Basically, something that will let you analyze your target audience, understand your brand reputation, do marketing research...

Now that we understand why Google Alerts is not enough, let's see what alternatives are there on the market.

In this article, I tried to gather Google Alerts alternatives that fit different marketing budgets and needs, in the hopes that you'll be able to find a tool that suits you. I chose to highlight three aspects of these Google Alert alternatives:

  1. Main features
  2. What makes the tool stand out
  3. Pricing

So, without further ado, let's dive in—in alphabetical order.

1. Agorapulse: An All-in-One Social Media Management Tool

Since we're talking about the importance of social media, why not consider investing in one of the Google Alerts alternatives that also helps you manage social media as well as monitor mentions of your keywords? Agorapulse is a good candidate for that role.

Let's start with monitoring-like features. Agorapulse can pull mentions of your keywords from Facebook, Twitter, Instagram, and YouTube, but with some caveats.

From Facebook and Instagram, it can gather only public @mentions of your Pages—i.e., mentions that tag your page. If someone doesn't use @ or shares your URL, for example, Agorapulse won't be able to find those posts.

For YouTube and Twitter monitoring, you can set some limitations such as words you don't want to see in your mentions, location, and language of the mentions.

You can interact with mentions right in the tool, liking, resharing, and responding to them, as well as labeling, bookmarking, or assigning them to a teammate.

Since it's first and foremost a social media management tool, Agorapulse allows you to schedule posts to Facebook, Instagram, LinkedIn, Twitter, and YouTube, set up a content schedule, and manage your direct messages from one place.

It also provides users with multiple reports that include analytics of your mentions and other metrics, such as your social media profiles' reach, engagement, your team's response rate and more.

What Makes Agorapulse Stand Out

Actionable recommendations. Based on the analysis of your social media performance, the tool will give you recommendations on the best times to post, the best hashtags to use to drive engagement, the best content to publish to grow reach, and so on.

Instagram Stories report. Instagram Stories are always a pain for social media marketers, since there are so few ways to pull data from them in any kind of report except for maniacally putting down every stat from every story before they disappear. Agorapulse is a much more convenient solution for analyzing your Stories performance and reporting on it.

An app version. To make sure you always have access to your mentions and social media schedule, Agorapulse provides an app in addition to the Web-based solution.

How to Set It Up

You can start your free trial by signing up with an email or your Facebook account. The tool will ask you to connect those social media accounts you want to manage. You can then go to the Listening tab to set up additional searches for Twitter and YouTube (the tool will pull your @mentions from Facebook and Instagram automatically).


There's a two-week free trial, after which you can buy the tool at the starting price of $99 per month.

2. Awario: A Budget-Friendly Social Listening Tool

The second tool on the list of Google Alerts alternatives is one that will deliver excellent results but won't deplete your social media budget.

Awario (developed by my company) is social listening software. It allows you to work with individual mentions; at the same time, it processes vast amounts of social listening data for business insights.

In addition to Google Alerts' country and language filters, Awario lets you select what URLs you want to monitor, negative keywords (mentions containing negative keywords would not be included in reports), date ranges, and sources. Awario pulls mentions from...

  • Twitter
  • Facebook
  • Instagram
  • YouTube
  • Reddit
  • News sites and blogs
  • The rest of the Web

Awario's real-time monitoring results in real-time mentions of your keywords in the feed. But it also collects historical data: If you want to take a look at who mentioned your keywords months or, in some cases, years ago, you can.

You can look through individual mentions and interact with them right from the tool in the Mentions Feed. You can sort and organize the mentions in various ways: for example, to deal with negative mentions first—a great feature for community management and social customer support teams.

Speaking of which, the Team Members feature lets multiple people use Awario at once and lets the admin grant them different levels of access.

Awario is also a tool for conducting marketing research, since it's able to analyze large amounts of social data and derive valuable insights from it. The tool breaks down your keywords'...

  • Reach
  • Location
  • Language
  • Sentiment (positive, negative, neutral)
  • Words associated with them

All those analytics are aggregated into social-listening reports that provide valuable insights about your brand or any other keyword you choose to monitor: You can see the overall popularity of your keywords in the Mention Statistics report; compare several alerts in the Alert Comparison report to find out how people feel about different topics; and even see the most influential people posting about these topics in the Influencers report.

And you don't have to log in to Awario to see new mentions: The tool can send notifications via pop-up, email, and the Slack channel of your choice, with the frequency you set.

Most notable about Awario is the many ways you can use it—from managing brand reputation to gathering intel on your competitors, to link building. It's a Swiss army knife of Google Alerts alternatives.

(Disclosure: I'm affiliated with Awario.)

What Makes Awario Stand Out

Boolean search mode allows you to create highly targeted keyword queries—perfect for marketing research or for instances when your keyword is a common word used in different contexts. You can switch between two ways of designing a query whenever you like.

Awario Leads is a free add-on that looks for social media leads. You feed it a brief description of your product or service and the names of your competitors, and it finds posts from people asking for recommendations and looking for alternatives.

API integration lets you pull data from Awario into your own CRM or tool.

How to Set It Up

Four Google Alerts Alternatives That You Will Actually Want to Use (3)

You can start a free trial with no credit card information required. From there, you can create your first alert by submitting some keywords and selecting filters if you need any. Awario's UI is intuitive, so there is barely a learning curve for using the tool.


Once your free trial runs out, the plans start at $29 per month. Some features are available only in the Pro and Enterprise plans, which cost $89 and $299 per month, respectively.

3. Brandwatch: An Analytics Powerhouse Solution

If I could make a mechanical analogy, Google Alerts to Brandwatch is what a dairy cart is to the latest model of Tesla (or Cybertruck if that's what floats your boat).

Brandwatch is one of the most impressive Google Alerts alternatives, covering the biggest number of platforms and offering the most sophisticated and complicated analytics. Not so coincidentally, it's also the most expensive.

Since there's just so much data to study, the tool's UI may seem complicated at first glance. The part most familiar to Google Alerts users will be the Dashboard, where you can see individual mentions of your keywords. Brandwatch monitors Facebook, Twitter, Instagram, YouTube, Pinterest, Sina Weibo, VK, QQ, news sites, blogs, the Web, and more.

The big draw is the analytics dashboards. There are three of them: Consumer Research, Brandwatch Audiences, and Brandwatch Vizia:

  1. Consumer Research presents you insights on your keywords, such as reach, sentiment, changes in the number of mentions, and so on.
  2. Brandwatch Audiences dives deep into your audience. It shows you who mentions your keywords, what their interests are, whom they follow. You can also access a database of more than 400 million people to analyze based on relevant keywords and demographic data. This tool also allows for audience comparison, so you can see your different target audiences juxtaposed against each other.
  3. Brandwatch Vizia is the tool for reporting and visualizing all of the insights Brandwatch provides. You can customize your reports in various ways, choosing how to present data to your colleagues and stakeholders, and you can combine different sets of data in one report.

What Makes Brandwatch Stand Out

AI. Brandwatch uses machine-learning technologies to alert you to sudden changes in data—for example, if there's a sudden surge of mentions. You can also train the tool to automatically categorize data however you want.

Integration with other tools. Since it' so data-driven, it's only natural that Brandwatch be friends with other analytics tools, such as Google Analytics, Hootsuite, Salesforce, and their alternatives.

How to Set It Up

To get to play with the tool, you'll have to request a demo first. Once you're in the tool, you will see the dashboard, and to create your first query you'll need to click Data - Queries. By default, Brandwarch uses Boolean operators to create queries.


The prices start at $1,000 a month; there's no free trial, but you can request a demo.

4. Social Searcher: An Advanced (and Free) Google Alerts

Not every marketer can afford Brandwatch prices—or any costs, for that matter. For them, the best way to monitor mentions might be one of the free alternatives to Google Alerts. And one of the best is Social Searcher.

The tool looks for mentions of your keyword on Facebook, Twitter, Instagram, Reddit, Dailymotion, Tumblr, Vimeo, VK, Flickr, and websites. When setting up your search, you can exclude some sources and specify negative keywords.

Once you see the mentions of your keywords on the dashboard, you can sort them by date or popularity, and filter them by content type (link, video, photo, etc.) or sources.

Social Searcher even provides you with some analytics, including sentiment, most popular users, most popular links shared, content types, and associated keywords.

The tool will send you daily emails with new mentions.

What Makes Social Searcher Stand Out

It monitors some really obscure sources, such as Dailymotion.

The content type metric shows you analytics based on the different types of content, something I haven't seen in other tools.

Did I mention it's free (more below)?

How to Set It Up

The process is extremely simple: On the starter page, you can put in your keywords (you don't even need to sign up with an email). Later, in search settings, you can add negative keywords and specify sources you want to monitor. Granted, to turn on email alerts, you'll have to sign up with email.


I know I said the tool is free, but without paying you get only 100 searches a day. Paid plans offer you more searches and more alerts, as well as access to saved posts and API. The prices start at €3.49 per month.

Parting Words

These four tools are a good representation of the brand new world of mention-monitoring you can discover if you quit Google Alerts. Never miss a mention of your keywords, analyze data, and finally start paying attention to social by choosing one of these alternatives to Google Alerts.


Is there an alternative to Google Alerts? ›

Brandwatch is another excellent social listening tool for large businesses and agencies. This Google Alerts alternative platform consists of five built-in tools: Consumer Research, BuzzSumo, Audiences, Reviews, and Vizia. BuzzSumo, acquired by Brandwatch in 2017, is responsible for social listening.

How many Google Alerts are there? ›

You can make up to 1,000 alerts with all the Gmail accounts you have, so be thorough. If you use an RSS feed, you can have your alerts sent there instead of to your email. This also prevents your email inbox from getting clogged up.

How do I make Google Alerts more effective? ›

Tip #1: Use Specific Phrases

The Google Alerts you set can be much more than just a single keyword. You can set alerts for long-tailed keywords, phrases, or specific terms that you want to track. This allows you to have more control over your tracking and get granular with the exact words you want to appear in results.

What are Google security alerts? ›

We send you security alerts when we: Detect important actions in your account, like if someone signs in on a new device. Detect suspicious activity in your account, like if an unusual number of emails are sent. Block someone from taking an important action, like viewing stored passwords.

What are Google search alerts? ›

Definition: Google Alerts are a free notification service provided by Google that sends emails to subscribers that summarize the search activity around search terms.

What are Google Alerts for your name? ›

If you want to know what is said on Google about you or your brand, the solution is Google Alerts. It is a free tool that notifies you via Google of the results that show your name or that of your brand.

What can Google Alerts be used as a tool for? ›

Google Alerts allows you to follow keywords mentions on different websites, including social media and blogs, news sites, forums... This tool also allows you to keep an eye on new trends, your e-reputation or that of your competitors and on the indexation of your new pages.

What are the different alerts? ›

What are the different types of alerts and what do they mean?
  • Emergency alerts for fires, floods, natural disasters etc.
  • Amber alerts when a child is missing.
  • Silver alerts when seniors re missing.
  • Ashanti alerts for missing adults who are too old for an Amber alert and too young for a Silver alert.
Apr 21, 2022

How do you know if someone Googles you? ›

You won't be notified when somebody googles you, per se, but you will receive a notification whenever any website mentions you by name. To get started, head on over to Google Alerts. In the text field, type out your name in quotes.

How do I master a Google Alert? ›

Click the “+” sign to add an alert for each specific topic. Click on the “Show Options” button to change how often you receive alerts, source, language, region, number of results, and where to deliver them.

Does Google Alerts still work? ›

Google reported the system was not functioning properly as of 2013: "we're having some issues with Alerts not being as comprehensive as we'd like". However, the service is still operational and completely accessible around the world.
Google Alerts.
Type of siteChange detection and notification
Current statusActive
4 more rows

How do I automate Google Alerts? ›

  1. In the search bar, enter a word, topic, or phrase. This tells Google what to collect and send you.
  2. Next, you'll be shown two options: Create Alert and Show options. If you want to receive everything about your subject on a daily basis, you can leave the defaults in place and click Create Alert.

Where is Google Alerts on my phone? ›

Turn notifications on or off
  1. On your Android phone or tablet, open the Google app .
  2. At the top right, tap your Profile picture or initial Settings Notifications. Notifications.
  3. Decide which notifications you want to turn on or off: All: At the top, turn All Google notifications on or off.

Will Google alert me if someone tries access my account? ›

Usually, before Google sends you an alert, Google presents the user with an extra security question or challenge. If the user fails or abandons the challenge, the Google sends you the alert.

Where are Google Alerts found in the Gmail menu? ›

These are the steps to set up alerts:
  • Log in one of your Gmail accounts. ...
  • Go to
  • Search for the term you want to track. ...
  • Click on “Show options” and select how often would you like to receive email notifications, the sources, language, region and city, frequency.

How do I use Google Alerts for job search? ›

Create an alert
  1. Search Google Careers with any criteria you like.
  2. Scroll to the bottom of the page and click Add an alert for this search.
  3. Under Frequency, set how often you'd like to get the alert (daily, weekly, or monthly).
  4. Click Save, and watch your inbox.

Can I tell if someone Googles my name? ›

So, while you can't see who has Googled you, you can set up alerts whenever your name appears on a website, in a forum, or on social networks. From there, you should be able to trace the message back to the original poster and find out who they are.

How do I stop my name from appearing on a Google search? ›

You can't block your name from appearing in Google searches simply due to the mechanics of search engines.
Make your online profiles private or delete them
  1. Instagram. Make a profile “Private”: ...
  2. Twitter. Make a profile “Private”: ...
  3. 3. Facebook. Make a profile “Private”: ...
  4. Snapchat. ...
  5. Tiktok.
Apr 28, 2020

What are the top 5 most commonly used search? ›

Top Search Engines
  • Google.
  • Bing.
  • Yahoo!
  • Yandex.
  • DuckDuckGo.
  • Baidu.
  • Naver.
Feb 9, 2023

Why do teachers use Google Alerts? ›

Google Alerts is the easiest way for your school to monitor the web for any content that could be directly or indirectly related to your school. Besides content about your school, of course, you can set up alerts for any topic: tax levy information, news about other schools, general education news, etc.

Is Google Alert a social media monitoring tool? ›

The Google Alerts feature is easy to set up. However, the disadvantage is that the Google news alert feature does not support social media yet. Therefore, if you create Google Alert, you will not effectively monitor what is happening on social media. Instead, make use of the advanced social media monitoring tools.

How do I manage Google security alerts? ›

  1. From the Admin console Home page, go to Settings Security Rules. Suspicious login.
  2. Select Actions.
  3. In the Send email notification section, uncheck the following: All super Administrators. Send email notifications.
  4. Click NEXT: REVIEW.
  5. Click UPDATE RULE.

What are the 4 emergency alert categories? ›

A lock ( A locked padlock ) or https:// means you've safely connected to the .gov website.
  • Biohazard Exposure.
  • Chemicals and Hazardous Materials Incidents.
  • Radiation Emergencies.

What are the three types of alerts? ›

There are three major alert systems: Wireless Emergency Alerts, Emergency Alert System and Opt-In Alert Systems. Each system has different ways of communicating with people, but all of the emergency alert systems provide a way to let people know when there is something wrong.

What are the three alerts? ›

The Alerts section shows three alert types—Lock Screen, Notification Center, and Banners—followed by options to change the Banner Style or enable Sounds and Badges for an app. You can also choose whether notifications from that app will appear when you're using CarPlay.

Can you tell if someone searches you on Facebook? ›

Facebook doesn't let people track who views their profile. Third-party apps also can't provide this functionality. If you come across an app that claims to offer this ability, please report the app.

Can someone tell if you search them on Facebook? ›

Your Facebook searches are private. If you look up someone's profile or they look up yours, none is the wiser. Facebook is very clear on the matter: “Facebook users cannot track who has viewed their personal homepage. Third-party applications also cannot provide this feature.”

Can anyone see what I search on Google on my phone? ›

Yes. Internet providers can see everything you do on the internet. The only way to defend against this is by encrypting your data. Solutions like VPNs, HTTPS proxies, and the Tor browser can help you protect your data.

Can Google security alerts be fake? ›

The simplest way to tell if a security alert is fake is to check your recent Google account activity. If no notification matches the timing of the message you received, the email could be fake. To avoid complications, you should never open any links until you've confirmed authenticity.

Can you use Boolean operators in Google Alerts? ›

Also, note that Google Alerts supports Boolean operators, which allows you to be much more granular when setting up your keywords. For example, if you want to get alerts for a specific keyword only, use quotation marks (“ ”) to tell Google that it should ignore other combinations of the same words.

How do I create a Google Alert for multiple words? ›

Type keywords and phrases relevant to your research topic into the search input field at the top of the page. To return only results that include specific words or phrases, place the words in quotation marks. For multiple keywords and phrases, insert a “+” symbol or the word “AND” between each keyword and phrase.

Is there a limit on Google Alerts? ›

2. Make more than one alert. Apparently, there's a limit of 1,000 alerts per person, which you'll probably never use. So why not make the most of them?

How accurate is Google Alerts? ›

How effective are Google Alerts for professionals? Survey and Research Study: We set-up Google Alerts for 240 companies and received updates on 92% of them. But, we found that only 10% of the updates were business relevant.

Are Google Alerts free? ›

This lesson shares five ways to keep up with the news you need with Google Alerts, a free tool that can deliver the insights you want, right to your Inbox. You can sign up to receive an email whenever a topic your business is interested in shows up in Google Search.

How do I create a Google Alert without Google? ›

If you don't have a Gmail account, you can just start filling out the Google Alert form. Enter the search terms you want the Google Alert to track, separated by commas. You can edit this later if you find you have too many or too few terms. If you're not sure what to track, start with your name and your blog's name.

What is Talkwalker alerts the free alternative to Google Alerts? ›

Talkwalker Alerts

Talkwalker Alerts does everything Google Alerts does and more. All for the same cost of zero dollars. You can use Talkwalker to monitor blogs, forums, websites, and Twitter.

How do I add Google Alerts to a non Google account? ›

Create an alert
  1. Go to Google Alerts.
  2. In the box at the top, enter a topic you want to follow.
  3. To change your settings, click Show options. You can change: How often you get notifications. The types of sites you'll see. Your language. ...
  4. Click Create Alert. You'll get emails whenever we find matching search results.

How do you customize Google Alerts? ›

Click CUSTOMIZATION > Custom Alerts.

Click Manage custom alerts. In the list of custom alerts, click the alert name. Make any changes you want to the configuration of the alert, then click Save Alert.

Can you get a Google Alert if someone searches you? ›

It will also be possible to be alerted in case of nominative research.” Google will soon notify you if a user searches for your name, phone number or address (press articles will be excluded from the system), Google will be able to alert you – provided that you have previously activated a dedicated tool.

How do I get Google Alerts on my phone? ›

Turn notifications on or off
  1. On your Android phone or tablet, open the Google app .
  2. At the top right, tap your Profile picture or initial Settings Notifications. Notifications.
  3. Decide which notifications you want to turn on or off: All: At the top, turn All Google notifications on or off.

What is Talkwalker used for? ›

Talkwalker is a social media management tool that's laser focused on tracking a brand's global online reputation and sentiment through online, social, print, TV, and radio. The tool generates actionable insights and competitive metrics.

Is Talkwalker free? ›

Talkwalker Alerts is the only free alerts system that follows your digital footprint across the internet and Twitter!

What does Google Alerts allow you to do? ›

Google Alerts are a way to monitor the search results for a given query. In theory, setting up a Google Alert is a great time-saver, because you get an email from Google whenever your specified query shows up on the web.

How are Google Alerts generated? ›

A Google alert is simple to set up — just search a keyword, click on 'create alert' and, — voila — we've got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. It is one of the most popular services for tracking the Internet.

How do I get Gmail notifications without an app? ›

First, turn on notifications & choose your settings

Tap Notifications and select a notification level. Tap Inbox notifications. Note: If you're using Android O and above, tap Manage notifications. Under your account, make sure the switch is set to On.

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