General manager demographics research summary. Zippia estimates general manager demographics and statistics in the United States by using a database of 30 million profiles. Our general manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about general managers after extensive research and analysis:
- There are over 1,204,568 general managers currently employed in the United States.
- 29.3% of all general managers are women, while 70.7% are men.
- The average general manager age is 44 years old.
- The most common ethnicity of general managers is White (67.1%), followed by Hispanic or Latino (15.4%), Asian (6.4%) and Black or African American (6.2%).
- General managers are most in-demand in New York, NY.
- San Francisco, CA pays an annual average wage of $98,643, the highest in the US.
- In 2022, women general managers earned 87% of what men earned.
- Hawaii is the best state for general managers to live.
- General managers are 62% more likely to work at private companies in comparison to public companies.
On This Page
General Manager demographics by:
General Manager gender statistics
29.3% of general managers are women and 70.7% of general managers are men.
- Male, 70.7%
- Female, 29.3%
General Manager gender ratio
| Gender | Percentages |
|---|---|
| Male | 70.7% |
| Female | 29.3% |
General Manager gender pay gap
Women earn 87¢ for every $1 earned by men
![General Manager Demographics and Statistics [2024]: Number Of General Managers In The US (1)](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== "General Manager Demographics and Statistics [2024]: Number Of General Managers In The US (1)")
Male Income
$75,335
Female Income
$65,452
General Manager gender ratio over time
This data breaks down the percentage of men and women in general manager positions over time. Currently, 29.3% of general managers are female.
Male
Female
100
%
80
%
60
%
40
%
20
%
%
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
General Manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 75.54% | 24.46% |
| 2011 | 74.99% | 25.01% |
| 2012 | 74.32% | 25.68% |
| 2013 | 74.76% | 25.24% |
| 2014 | 76.23% | 23.77% |
| 2015 | 75.19% | 24.81% |
| 2016 | 75.92% | 24.08% |
| 2017 | 73.77% | 26.23% |
| 2018 | 73.71% | 26.29% |
| 2019 | 72.04% | 27.96% |
| 2020 | 72.14% | 27.86% |
| 2021 | 70.66% | 29.34% |
General Manager related jobs gender ratio
We compared general managers with similar job titles to see how gender ratios vary. As you can see, district commercial superintendent and street superintendent have the biggest gender ratio gaps.
| Job Title | Male | Female |
|---|---|---|
| Administrative Assistant To General Manager | 9% | 91% |
| Manager Stylist | 9% | 91% |
| Salon Manager | 12% | 88% |
| General Manager | 71% | 29% |
| General Superintendent | 97% | 3% |
| Street Superintendent | 97% | 3% |
| District Commercial Superintendent | 98% | 2% |
General Manager demographics by race
The most common ethnicity among general managers is White, which makes up 67.1% of all general managers. Comparatively, 15.4% of general managers are Hispanic or Latino and 6.4% of general managers are Asian.
- White, 67.1%
- Hispanic or Latino, 15.4%
- Asian, 6.4%
- Black or African American, 6.2%
- Unknown, 4.3%
- American Indian and Alaska Native, 0.6%
General Manager Race
| General Manager Race | Percentages |
|---|---|
| White | 67.1% |
| Hispanic or Latino | 15.4% |
| Asian | 6.4% |
| Black or African American | 6.2% |
| Unknown | 4.3% |
| American Indian and Alaska Native | 0.6% |
General Manager race and ethnicity over time
See how general manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
- White
- Asian
- Hispanic or Latino
- Black or African American
General Manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.84% | 6.34% | 5.30% | 11.21% |
| 2011 | 74.68% | 6.50% | 5.32% | 10.93% |
| 2012 | 74.33% | 6.07% | 5.46% | 12.01% |
| 2013 | 74.84% | 5.90% | 5.50% | 11.37% |
| 2014 | 73.73% | 5.87% | 5.40% | 12.72% |
| 2015 | 73.74% | 5.93% | 5.34% | 12.64% |
| 2016 | 71.41% | 6.44% | 5.79% | 13.86% |
| 2017 | 72.77% | 5.92% | 5.53% | 13.36% |
| 2018 | 72.33% | 5.70% | 6.10% | 13.22% |
| 2019 | 70.95% | 5.97% | 6.14% | 14.30% |
| 2020 | 69.19% | 6.01% | 5.79% | 14.19% |
| 2021 | 67.14% | 6.24% | 6.42% | 15.39% |
General Manager wage gap by race
$82,000
$80,000
$78,000
$76,000
$74,000
$72,000
$70,000
Unknown
White
Black or African American
Asian
Hispanic or Latino
| Ethnicity | Salary |
|---|---|
| Unknown | $73,872 |
| White | $77,590 |
| Black or African American | $71,065 |
| Asian | $79,223 |
| Hispanic or Latino | $75,194 |
Average general manager age
See how the average age of general managers varies based on ethnicity and gender.
Male
Female
General Manager age by race and gender
| Race | Male Age | Female Age |
|---|---|---|
| Black or African American | 42 | 45 |
| Unknown | 42 | 41 |
| Asian | 43 | 41 |
| Hispanic or Latino | 42 | 40 |
| White | 45 | 44 |
| American Indian and Alaska Native | 43 | 44 |
General Manager age breakdown
The average age of general managers is 40+ years years old, representing 64% of the general manager population.
40+ years
30-40 years
20-30 years
General Manager age breakdown
| General Manager Years | Percentages |
|---|---|
| 40+ years | 64% |
| 30-40 years | 30% |
| 20-30 years | 6% |
General Manager educational attainment
The most common degree for general managers is bachelor's degree, with 56% of general managers earning that degree. The second and third most common degree levels are associate degree degree at 19% and associate degree degree at 12%.
- Bachelor's, 56%
- Associate, 19%
- High School Diploma, 12%
- Master's, 7%
- Other Degrees, 6%
General Managers by degree level
| General Manager Degree | Percentages |
|---|---|
| Bachelor's | 56% |
| Associate | 19% |
| High School Diploma | 12% |
| Master's | 7% |
| Other Degrees | 6% |
General Manager Jobs You Might Like
General Manager wage gap by degree level
$104,000
$96,000
$88,000
$80,000
$72,000
$64,000
$56,000
Master's Degree
High School Diploma or Less
Bachelor's Degree
Doctorate Degree
Some College/ Associate Degree
| Education | Salary |
|---|---|
| Master's Degree | $101,212 |
| High School Diploma or Less | $63,000 |
| Bachelor's Degree | $82,827 |
| Doctorate Degree | $96,229 |
| Some College/ Associate Degree | $65,624 |
General Manager employment statistics
Most general managers work for a private in the hospitality industry.
Company size where general managers work
Below, you can see the size of companies where general managers work.
< 50 employees
50 - 100 employees
100 - 500 employees
500 - 1,000 employees
1,000 - 10,000 employees
> 10,000
General Manager jobs by employer size
| Company Size | Percentages |
|---|---|
| < 50 employees | 3% |
| 50 - 100 employees | 8% |
| 100 - 500 employees | 10% |
| 500 - 1,000 employees | 2% |
| 1,000 - 10,000 employees | 36% |
| > 10,000 employees | 41% |
General Manager jobs by company type
Employees with the general manager job title have their preferences when it comes to working for a company. For instance, most general managers prefer to work at private companies over public companies.
Education
Public
Private
General Manager jobs by sector
| Company Type | Percentages |
|---|---|
| Education | 1% |
| Public | 37% |
| Private | 62% |
| Government | 0% |
General Manager jobs by industry
The most common industries for general managers are hospitality, retail and automotive.
Hospitality
Retail
Fortune 500
Automotive
Manufacturing
Show More
General Manager industry statistics
| Industry | Percentages |
|---|---|
| Hospitality | 40% |
| Retail | 21% |
| Fortune 500 | 13% |
| Automotive | 3% |
| Manufacturing | 3% |
| Health Care | 3% |
| Professional | 3% |
| Media | 2% |
| Transportation | 2% |
| Telecommunication | 2% |
| Finance | 2% |
| Technology | 2% |
| Utilities | 1% |
| Energy | 1% |
General Manager turnover and employment statistics
General Manager unemployment rate over time
The unemployment rate for general managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
- Unemployment rate
General Manager unemployment rate by year
| Year | General Manager Unemployment Rate |
|---|---|
| 2010 | 6.02% |
| 2011 | 5.17% |
| 2012 | 4.50% |
| 2013 | 3.74% |
| 2014 | 3.19% |
| 2015 | 2.83% |
| 2016 | 2.57% |
| 2017 | 2.68% |
| 2018 | 2.15% |
| 2019 | 2.22% |
| 2020 | 3.68% |
| 2021 | 4.01% |
Average general manager tenure
The average general manager stays at their job for 1-2 years, based on the 327,520 general managers resumes in Zippia's database.
Less than one year
1-2 years
3-4 years
5-7 years
8-10 years
11+ years
General Manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 11% |
| 1-2 years | 32% |
| 3-4 years | 19% |
| 5-7 years | 18% |
| 8-10 years | 7% |
| 11+ years | 13% |
General Manager LGBT ratio compared to similar jobs
Review the percent of general managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job Title | LGBT | Job Openings |
|---|---|---|
| Facilities Manager | 7.93% | 13,167 |
| Supply Chain Management Internship | 8.41% | 127,737 |
| Parts Sales Manager | 9.38% | 190,506 |
| General Manager | 10.39% | - |
| Delegate | 11.63% | 575 |
| Human Resources Executive | 13.02% | 109,172 |
| Advertising Director | 14.95% | 16,270 |
Similar general manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job Openings |
|---|---|---|
| Facilities Manager | 7.93% | 13,167 |
| Supply Chain Management Internship | 8.41% | 127,737 |
| Parts Sales Manager | 9.38% | 190,506 |
| Delegate | 11.63% | 575 |
| Human Resources Executive | 13.02% | 109,172 |
| Advertising Director | 14.95% | 16,270 |
Foreign languages spoken by general managers
The most common foreign language among general managers is Spanish at 54.9%. The second-most popular foreign language spoken is French at 8.4% and Portuguese is the third-most popular at 4.2%.
- Spanish, 54.9%
- French, 8.4%
- Portuguese, 4.2%
- German, 4.2%
- Italian, 3.8%
- Other, 24.5%
General Manager languages spoken
| Foreign Language | Percentages |
|---|---|
| Spanish | 54.9% |
| French | 8.4% |
| Portuguese | 4.2% |
| German | 4.2% |
| Italian | 3.8% |
| Other | 24.5% |
General Manager Jobs
General Manager location demographics
The amount you can make as a general manager can depend on where you live. For example, the highest salary of general managers is $82,563. Use our chart to find out where that salary is located.
Where do general managers earn the most?
General managers earn the most in Hawaii, where the average general manager salary is $95,591. The map here shows where general managers earn the highest salaries in the U.S. The darker areas across the 50 states highlight the highest salaries.
Average Salary
![General Manager Demographics and Statistics [2024]: Number Of General Managers In The US (5)](https://i0.wp.com/media.zippia.com/salary-maps/2.4.8/general-manager.svgz "General Manager Demographics and Statistics [2024]: Number Of General Managers In The US (5)")
Which city has the most General Managers?
By looking through more than 327,520 resumes, we found that the most popular places for general managers are New York, NY and Houston, TX.
Number of General Managers
![General Manager Demographics and Statistics [2024]: Number Of General Managers In The US (6)](https://i0.wp.com/media.zippia.com/demographics-maps/2.4.4/resume-general-manager.svgz "General Manager Demographics and Statistics [2024]: Number Of General Managers In The US (6)")
General Manager jobs by state
Where are general managers in high demand?
General managers are in high demand in New York, NY. There are currently 318 job openings for general managers here. We looked over job openings to determine where in the country general managers are in the most demand.
Jobs Openings
![General Manager Demographics and Statistics [2024]: Number Of General Managers In The US (7)](https://i0.wp.com/media.zippia.com/demographics-maps/2.4.4/listing-general-manager.svgz "General Manager Demographics and Statistics [2024]: Number Of General Managers In The US (7)")
General Manager Demographics FAQs
What percentage of General Managers are female?
30.5% of general managers are female in the United States. This is 1.8 percentage points higher than last year. Additionally, the percentage of female general managers has increased by 3.7 percentage points since 2010. That means there are a total of 297,337 female general managers in the U.S. and 677,541 male general managers in the United States. Note that Zippia's estimate accounts only for the 974,878 people with the specific job title of general manager and doesn't include grouping similar job titles, or people with potentially similar credentialing.
How many General Manager are there in the US?
There are over 1,204,568 General Managers in the United States.
What percentage of General Managers are black?
6.2% of General Managers are Black or African American
What race are most General Managers?
Most a are White, with 67.1% of General Managers belonging to this ethnicity. 15.4% of General Managers are Hispanic or Latino, 6.4% of General Managers are Asian, 6.2% of General Managers are Black or African American, 4.3% of General Managers are Unknown, and 0.6% of General Managers are American Indian and Alaska Native
Are General Manager jobs male - dominated?
Yes, General Manager jobs are male - dominated. 70% of General Managers are male, and 29% are female, so there are more male General Managers than female General Managers in the United States.
How old is the average General Manager?
The average General Manager is 44 years old. 64% of General Managers are 40+ years old or older, 30% are between the ages of 30-40 years, and 6% are between 20-30 years old
Have more questions?
See all answers to common executive management questions.Search for general manager jobs
Related Jobs Demographics
- Area Manager Demographics
- Area Operations Manager Demographics
- Assistant General Manager Demographics
- Associate Manager Demographics
- Branch Operations Manager Demographics
- District Manager Demographics
- General Manager In Training Demographics
- General Manager Of Operations Demographics
- General Manager/Partner Demographics
- General Sales Manager Demographics
- General Service Manager Demographics
- Manager Demographics
- Manager On Duty Demographics
- Multi-Unit Manager Demographics
- Operations Manager Demographics
General Manager Related Hirings
- How To Hire An Area Manager
- How To Hire An Area Operations Manager
- How To Hire An Assistant General Manager
- How To Hire An Associate Manager
- How To Hire A Branch Operations Manager
- How To Hire A District Manager
- How To Hire A General Manager In Training
- How To Hire A General Manager Of Operations
- How To Hire A General Manager/Partner
- How To Hire A General Sales Manager
- How To Hire A General Service Manager
- How To Hire A Manager On Duty
- How To Hire A Multi-Unit Manager
- How To Hire An Operations Manager
- How To Hire A Regional General Manager
General Manager Related Jobs
- Area Manager Jobs Near Me
- Area Operations Manager Jobs Near Me
- Assistant General Manager Jobs Near Me
- Associate Manager Jobs Near Me
- Branch Operations Manager Jobs Near Me
- District Manager Jobs Near Me
- General Manager In Training Jobs Near Me
- General Manager Of Operations Jobs Near Me
- General Manager/Partner Jobs Near Me
- General Sales Manager Jobs Near Me
- General Service Manager Jobs Near Me
- Manager Jobs Near Me
- Manager On Duty Jobs Near Me
- Multi-Unit Manager Jobs Near Me
- Operations Manager Jobs Near Me
General Manager Jobs By Location
- Binghamton, NY General Manager Jobs
- Charlotte, NC General Manager Jobs
- College Station, TX General Manager Jobs
- Darby, PA General Manager Jobs
- Erie, PA General Manager Jobs
- Falls, PA General Manager Jobs
- Greensboro, NC General Manager Jobs
- Holtsville, NY General Manager Jobs
- Kenner, LA General Manager Jobs
- Lower Salford, PA General Manager Jobs
- Meriden, CT General Manager Jobs
- Mesa, AZ General Manager Jobs
- Raleigh, NC General Manager Jobs
- San Francisco, CA General Manager Jobs
- Van Buren, AR General Manager Jobs
- Zippia Careers
- Executive Management Industry
- General Manager
- General Manager Demographics
Updated July 21, 2023
![General Manager Demographics and Statistics [2024]: Number Of General Managers In The US (2024)](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mP8/h8AAvMB+NzmkbcAAAAASUVORK5CYII=)