H&M, Europe’s largest clothing retailer, rewards customers who demonstrate devoted buying behavior with its all-digital loyalty program. With over 100 million fashion fans, the aim of the H&M loyalty program is to motivate customers to come back often and make frequent purchases. When creating their loyalty program, H&M also put an emphasis on rewarding customers even when they are not spending money and making sure that they stick around for more exciting benefits in the long-run.
Membership Page - A Fashionable Society
Customers can easily access the H&M membership page, where they can sign up for the completely free loyalty program. Members-to-be can also read about the benefits of the program, see exactly how it works, learn how they can earn points, redeem rewards and become a Plus member. Upon signing into their account, customers immediately see their current point balance along with the benefits they can use at the moment. They also get access to all their account information, from purchases, to points history and payment settings. A “My purchases” option is also available where customers can separately see their online orders and store receipts.
Members of the H&M loyalty program also have the opportunity to activate the now trending buy now, pay later option, which the company offers through Klarna. This means customers receive their items right away but can choose to break up their total purchase and pay only a smaller amount up front and the rest in equal installments at a later time. All they have to do is scan their in-app member ID at the cash register and say that they’d like to use Pay Later — simple as that!
Signing up to H&M’s loyalty program is easy and requires only a small amount of data from customers.
Enrollment - Being Trendy Starts Today
When joining H&M’s completely digital membership, customers only have to submit their email address, create a password, and indicate their date of birth. Customers have the option to add more information about themselves, such as their name, gender, and postal code, in order to receive more points and a more personalized experience. This is a great way to reward customers for non-transactional activities and collect valuable zero-party data.
Shoppers can also sign up for H&M’s newsletter to get offers, style updates and special invites to sales and events. Upon joining, members receive a welcome email that includes a 10% discount. The email could use a bit more personalization, but for now right now there isn’t much customization involved. Members can explore all the perks of being a member on the company’s website or in the H&M app.
The H&M loyalty program is free, easy to understand, and new members receive a 10% discount upon joining.
Program Structure - Making a Fashion Statement
The H&M loyalty program is a free, tiered program with two tiers that are determined based on the amount spent by members, online and at H&M stores. Members receive one point for every dollar. They earn points when they shop or perform non-transactional activities such as referring a friend or reviewing an item they bought. They also occasionally receive bonus vouchers and other surprise rewards, like holiday treats and additional discounts.
Customers become Plus members when they reach 500 points. Plus members receive even better perks and offers, including free shipping and returns, unique experiences, surprise offers, and special access to limited collections. Once a member becomes a Plus member, they retain their Plus status for the remainder of the current membership year as well as the following membership year.
Members receive bonus vouchers that can be applied both online or in-store.
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Points on every purchase: $1 = 1 point | 200 points = $5 Reward - Deeper discounts & VIP perks - Free shipping over $25 - Free online returns - A birthday treat - Exclusive invites to shopping events - Digital receipts - Download the H&M App for easy access to all your offers, rewards and information on the go!
To kick things off, new members enjoy 10% off their first purchase online or in-store. Remember, every $1 spent = 1 point earned. You'll receive $5 rewards for every 200 points.
You can only earn points by shopping or by performing other point awarding activities in India as communicated from time to time by H&M. Please note that you will not earn points on purchases of gift cards.
The option to use reward points, as well as your balance and the monetary equivalent this balance, will be shown to you in the Payment Method area of the checkout. Redeemable reward points can be used in conjunction with other payment methods such as credit cards, gift cards and more.
A new customer makes a purchase or gives their information to a company. The company prompts the customer to sign up for its loyalty program. The customer signs up and starts to receive rewards for purchases. As the customer continues to use the loyalty program, they receive better and better rewards.
For every 200 points, you will earn a bonus voucher worth Rs.300 that can be redeemed on your purchases in stores and online. Unlock Plus membership once you reach 800 points. Valid only in India for H&M Loyalty members.
Usually 20% off one item or 20% off your purchase. On occasion we hand out coupons in store if you make a purchase. The online store usually runs a 20% off or a free shipping option if you want to do online shopping. How can I get discounts at branded clothing stores like H&M?
If you sign up as a member via H&M's app or website , you can get 25% off one item online or in-store on your birthday via a unique code sent by email, which is valid for two weeks after your birthday.
WHERE CAN I FIND MY REWARDS? You will find your latest offers and rewards on your account page in the H&M app or on hm.com. Please note that once you redeemed a discount or reward, it cannot be returned or reused. If you return an item, the points you earned from that item will be deducted from your points balance.
In its financial report for the three months to the end of February, H&M said its customer loyalty programme, H&M Membership, now has over 120 million members in 26 markets – a 71% increase on the same period last year.
4.3 After the end of each Membership Year all points counting towards the next membership tier level will be reset and start over at 0 at the beginning of each Membership year. 4.4 The points counting towards the bonus voucher are valid until the next Start Date.
You can also earn points by completing your profile, earning you 50 points, by recycling your garments, earning you 20 points, by bringing your own bag when you shop in-store, earning you 5 points, and by inviting your friends to become members you'll earn 50 points for every new member that completes their first ...
If you are a Member you will receive 25% off one item for your birthday! The discount is valid for two weeks from the date of your birthday and can be found in My Account.
It's fast and free to become an H&M member! Just download the H&M app or go to hm.com. Already have an hm.com account? Simply provide us with your birthday.
The membership is an all-digital loyalty program where you'll get points on all your shopping, both in store and online. You'll also get special offers, rewards, exclusive event invitations and much more. Our membership is completely free of charge but you have to be 18 years old to become a member.
Introduction: My name is Geoffrey Lueilwitz, I am a zealous, encouraging, sparkling, enchanting, graceful, faithful, nice person who loves writing and wants to share my knowledge and understanding with you.
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