History of Thor Industries (2024)

Wade Thompson and Peter Orthwein founded THOR Industries in 1980 with the purchase of Airstream, an already iconic brand. Since going public in 1984, THOR has grown both organically and through strategic acquisitions in both recreational vehicles (RVs) and buses. Today, the THOR Family of Companies is the world's largest manufacturer of recreational vehicles.

Over the years THOR has received many honors for its growth and management success and has become one of the most admired and respected companies, not only in the RV industry, but in global business.

History of Thor Industries (1)

  • History of Thor Industries (2)

    1980

    Founding

    THOR Industries Inc. was founded on August 29, 1980 when Wade F.B. Thompson and Peter B. Orthwein acquired Airstream, the most recognized name in the industry. Despite its venerable image, Airstream had not fared well during the economic downturn of the late 1970s. By focusing on improving quality while reducing costs, Airstream returned to profitability in its very first year under the new THOR management.

  • History of Thor Industries (3)

    1982

    General Coach

    THOR was strong enough to purchase the Canadian company General Coach, a manufacturer of travel trailers and fifth wheels.

  • History of Thor Industries (4)

    1984

    Publicly traded company

    THOR became a public company listed on the over-the-counter market. In 1986, THOR was listed on the New York Stock Exchange. That same year, Forbes Magazine ranked THOR sixth out of the "200 best small companies in America."

  • History of Thor Industries (5)

    1988

    Small and mid-size bus industry

    THOR entered the small and mid-size bus industry with the acquisition of ElDorado Bus. In 1991, National Coach was purchased and the two companies operated under the ElDorado National trademark, with plants in California and Kansas.

  • History of Thor Industries (6)

    1991

    Dutchmen Manufacturing

    THOR acquired Dutchmen Manufacturing, now one of the leading brands of travel trailers and fifth wheels.

  • History of Thor Industries (7)

    1992

    Four Winds International

    Four Winds International, a manufacturer of Class A and Class C motorhomes, was acquired in 1992.

  • History of Thor Industries (8)

    1995

    Komfort Corporation

    Komfort Corporation, a builder of travel trailers and fifth wheels, became part of the growing THOR family in 1995.

  • History of Thor Industries (9)

    1996

    Thor California

    Thor California was a start-up in 1996, which became one of the most successful RV start-ups.

  • History of Thor Industries (10)

    1998

    Champion Bus

    THOR solidified its leadership in the bus industry with the acquisition of Champion Bus.

  • History of Thor Industries (11)

    2001

    Keystone RV

    When THOR acquired Keystone RV in 2001, the company achieved an unprecedented dominance within the RV industry.

  • History of Thor Industries (12)

    2003

    Damon and Breckenridge

    THOR acquired Damon, a manufacturer of Class A motorhomes, raising its profile in the growing motorized RV market. In that same year, THOR acquired Breckenridge, builder of park trailers.

  • History of Thor Industries (13)

    2004

    Crossroads RV

    With the addition of Crossroads RV in 2004, THOR solidified its industry leading position in towable RVs.

  • History of Thor Industries (14)

    2005

    Goshen Coach

    THOR acquired Goshen Coach to round out its holdings in the small and mid-size bus industry.

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    2010

    Heartland RV Company

    In September 2010, THOR made its largest acquisition to date when it purchased Heartland RV Company, further cementing its companies’ combined position as the world's largest producer of towable RVs.

  • History of Thor Industries (16)

    2010

    SJC Industries, Inc.

    In March 2010, THOR acquired SJC Industries, Inc., the second largest ambulance manufacturer in the United States.

  • History of Thor Industries (17)

    2012

    Krystal Infinity and Federal Coach

    THOR made two strategic acquisitions in the luxury bus market when it acquired Krystal Infinity, LLC in September, and the bus operation assets of Federal Coach in December. Both purchases have enabled THOR to expand its bus business into the luxury coach market.

  • History of Thor Industries (18)

    2013

    Bison Coach

    THOR acquired the net assets of specialty trailer manufacturer Bison Coach through a wholly owned subsidiary. Founded in 1984, Milford, Indiana-based Bison is known for its rugged, high-quality and affordable specialty trailers. In 2003, Bison began adding living quarter conversions to their production process resulting in the development of a complete line of equine trailers with living quarters.

  • History of Thor Industries (19)

    2013

    Exiting the bus business

    THOR exited the bus industry when it sold its bus business to Allied Specialty Vehicles. THOR's bus business included Champion Bus, Inc.; General Coach America, Inc.; Goshen Coach, Inc.; ElDorado National (California), Inc.; and ElDorado National (Kansas), Inc.; which combined represent one of the largest producers of transit and shuttle buses in North America with bus segment sales of approximately $450 million for the fiscal year ended July 31, 2013.

  • History of Thor Industries (20)

    2013

    Livin' Lite

    THOR acquired the assets of innovative RV maker Livin' Lite through a wholly owned subsidiary. Livin' Lite is known for its advanced lightweight aluminum construction applied to a variety of smaller RVs, including travel trailers, toy haulers, camping trailers and truck campers.

  • History of Thor Industries (21)

    2013

    Wakarusa RV production campus

    THOR's subsidiary, Thor Wakarusa, LLC, purchased the RV production campus in Wakarusa, Indiana that was formerly operated by Navistar International Corporation. The facilities are comprised of nearly one million square feet of total production space located on more than 150 acres. In addition to the production space, the complex includes more than 35 paint booths designed specifically for painting RVs. The campus was purchased to support the ongoing growth of THOR's businesses.

  • History of Thor Industries (22)

    2014

    KZ, Inc.

    THOR acquired KZ, Inc. a leading manufacturer and marketer of towable recreational vehicles that offers unmatched quality and value to consumers in North America. KZ markets a comprehensive product line, which includes travel trailers, fifth wheels and toy haulers.

  • History of Thor Industries (23)

    2015

    Cruiser RV and DRV Luxury Suites

    In January 2015, THOR announced that its Heartland subsidiary acquired towable RV maker Cruiser RV (CRV) and luxury fifth wheel maker DRV Luxury Suites, both based in Howe, Indiana.

  • History of Thor Industries (24)

    2015

    Postle Aluminum Co.

    THOR acquired Elkhart, Indiana-based Postle Aluminum Co. Founded in 1974, Postle produces extruded aluminum and specialized components for the RV industry and other industries, with a commitment to each customer in providing the highest-quality products and exceptional service.

  • History of Thor Industries (25)

    2016

    Jayco, Corp.

    In June 2016, THOR acquired Jayco, which includes strong subsidiaries such as Jayco, Starcraft RV, Highland Ridge and Entegra Coach, including brands like Jay Flight, the number-one selling travel trailer for the past 14 years. Jayco is based in Northern Indiana, with additional facilities in Idaho.

  • History of Thor Industries (26)

    2019

    Erwin Hymer Group

    THOR Industries, Inc. has completed its acquisition of Erwin Hymer Group (EHG), one of Europe's largest makers of recreational vehicles (RVs). The acquisition is consistent with THOR's long-term strategic growth plan, and the combination of THOR and EHG creates the world's largest RV manufacturer, with leading positions in both North America and Europe.

  • History of Thor Industries (27)

    2020

    Tiffin Group

    In December 2020, THOR acquired the Tiffin Group, a premium manufacturer of luxury recreational vehicles known for its excellent product quality, outstanding customer service and brand loyalty. As a family-owned business since 1972, Tiffin has set the standard for the luxury class A segment and complements THOR’s current North American portfolio. The Tiffin Group operates in Alabama and Mississippi and includes Tiffin Motorhomes, Vanleigh RV as well as other associated operating entities that primarily supply Tiffin Motorhomes and Vanleigh RV.

  • History of Thor Industries (28)

    2021

    Airxcel

    In September 2021, THOR acquired Wichita, Kansas-based Airxcel, a leading supplier of OEM and aftermarket RV parts and accessories. Airxcel began in 1991 as a divesture of the Coleman RV Air Conditioner division and has continued to grow through innovative product development, market expansion, and strategic acquisitions. Airxcel manufactures and sells a comprehensive line of functionally critical, branded products in recreational vehicle heating, cooling, ventilation, cooking, window covering, side wall, and roofing materials.

History of Thor Industries (2024)

FAQs

What is the history of Thor Industries? ›

Wade Thompson and Peter Orthwein founded THOR Industries in 1980 with the purchase of Airstream, an already iconic brand. Since going public in 1984, THOR has grown both organically and through strategic acquisitions in both recreational vehicles (RVs) and buses.

Is Damon Motorhomes still in business? ›

In 2010 with the impact of the recession Thor Industries decided to merge the different organizations to control costs and improve their competitive advantage. As such, Damon Motor Coach and Four Winds International were merged to create Thor Motor Coach.

Is Thor Industries still in business? ›

In 1980, we embarked on a journey to connect people with nature, and families with each other. Today, we continue that journey by leading a global family of companies that make it easier and more enjoyable for families of all types to create lasting outdoor memories.

How much did Thor pay for Airstream? ›

Thor Industries, maker of Airstream recreational vehicles, agreed to buy the Keystone RV Company for about $145 million in cash and stock to become the nation's leading maker of travel trailers. About 55 percent of the purchase price will be in cash, with the rest in stock, Thor said.

Who owns Thor Industries? ›

Shareholders
NameEquities%
Dimensional Fund Advisors LP 4.940 %2,634,4364.940 %
Capital Research & Management Co. (Global Investors) 4.681 %2,496,1164.681 %
Peter Orthwein 3.473 %1,851,9903.473 %
Timucuan Asset Management, Inc. 3.135 %1,671,4793.135 %
6 more rows

Who are the big 3 RV manufacturers? ›

Below is a comprehensive list of RV manufacturers in the United States and Canada. Three RV companies make up about 90% of the RV market: Thor Industries, Forest River, and Winnebago.

Was Jayco bought out by Thor? ›

Thor Industries – the parent company of more than a dozen RV subsiduaries –purchased Jayco Inc. for $576 million in a cash deal that includes the acquisition of Jayco, Starcraft RV, Highland Ridge and Entegra Coach.

What happened to Damon RV? ›

Becoming part of Thor Industries in 2003, Damon Corporation was merged with Four Winds International to form Thor Motor Coach.

What is the oldest RV company? ›

The First RV Models

Camping trailers made by Los Angeles Trailer Works and Auto-Kamp Trailers rolled off the assembly line beginning in 1910. A version of today's Type B van camper, the Pierce-Arrow “Touring Landau,” was unveiled at Madison Square Garden that same year, complete with an on-board bathroom.

What RV manufacturer has the most complaints? ›

5 RV brands with not-so-great reputations
  1. Hurricane. Owned by Thor Motor Coach, Hurricane is one of the most ill-reputed RV brands around these days. ...
  2. Fleetwood. Sort of like Fleetwood Mac, Fleetwood RVs seem nice on the outside, but there are some problems on the inside. ...
  3. Winnebago. ...
  4. Coachmen. ...
  5. Keystone.

What is the Thor Industries recall? ›

THOR MOTOR COACH ( 23V285000 ) - Fuel System, Gasoline:Delivery:Hoses, Lines/Piping, And Fittings. Thor Motor Coach (TMC) is recalling certain 2021-2023 Sequence, 2021-2024 Rize, Scope, Tellaro, 2023-2024 Dazzle, and Twist motorhomes, equipped with certain Cummins Onan QG 2800i generator sets.

Is Jayco part of Thor Industries? ›

Thor Industries, Inc. is an American manufacturer of recreational vehicles (RVs). The company sells towable and motorized RVs through its subsidiaries brands including Airstream, Heartland RV, Jayco, Livin Lite RV, and others. The company's headquarters is in Elkhart, Indiana.

Who bought out Jayco? ›

Jayco was acquired by Thor Industries in July 2016 for $576 million.

How many employees does Thor Industries have? ›

Thor Industries total number of employees in 2020 was 22,250, a 2.3% increase from 2019.

Who is the largest RV manufacturer? ›

THOR, the world's largest RV manufacturer, spans nearly 400 operating facilities across six countries and inspires and empowers people to 'Go Everywhere. Stay Anywhere®.

When was Thor Industries founded? ›

Thor Industries, Inc. was founded on August 29, 1980, when Wade F. B. Thompson and Peter B. Orthwein acquired Airstream, the most recognized name in the industry.

What does Thor Industries do? ›

THOR Industries Inc (THOR) is a manufacturer of recreational vehicles (RVs). The company engages in the production and sale of RVs, along with related parts and accessories. THOR's product portfolio includes travel trailers, toy haulers, fifth wheels, and Class A and B motorhomes.

How many brands does Thor Industries own? ›

Thor Industries

The company owns many well-known RV brands, including Airstream, CrossRoads, Cruiser RV, Dutchmen, Jayco, Starcraft, and Thor Motor Coach. In June 2016, Thor acquired Jayco, which included the Jayco, Starcraft, Highland Ridge, and Entegra Coach brands.

Is Thor Industries a good brand? ›

Thor Motor Coach Reviews

It took the 10th spot out of 10 in the following 4 categories: interior design, livability rating, RV quality, and overall score. In an updated 2022 study by RVT.com, Thor Motor Coach didn't manage to get a spot in the top 10.

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