Honda global strategy includes 30 new EVs by 2030 - Just Auto (2024)

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Honda global strategy includes 30 new EVs by 2030 - Just Auto? ›

The company aims to become carbon neutral on all products. Honda Motor this week announced plans to invest around JPY5trn (US$40bn) by 2030 to strengthen its electrification strategy and in connectivity/software technology.

The 2030 Vision formulated by Honda is expressed in the statement, “Serve people worldwide with the 'joy of expanding their life's potential'— Lead the advancement of mobility and enable people everywhere in the world to improve their daily lives—.” To embody this Vision, the Company set the direction of its specific ...

The Aims of Honda's Electrification Strategy

By 2025, Honda aims to introduce ten or more electric motorcycle models globally, with annual sales of 3.5 million units, or about 15% of Honda's total sales, by 2030.

Honda has set a goal to have all its models around the world electric or fuel cell, which runs on hydrogen and is emissions-free, by 2040. It aims to make more than 2 million EVs a year by 2030. In Japan, where EV demand is picking up gradually, an EV based on the tiny N-ONE model goes on sale in 2025.

The company's interim goals for North America are for electric models to make up 40 percent of Honda's sales by 2030, 80 percent by 2035, and 100 percent by 2040.

As part of President Biden's goal of having 50 percent of all new vehicle sales be electric by 2030, the White House is announcing public and private commitments to support America's historic transition to electric vehicles (EV) under the EV Acceleration Challenge.

Impact 2030 has five pillars, on the impact of: research and innovation on our economy, society and the environment. research and innovation structures on excellence and outcomes. innovation on enterprise success.

Honda laid out its plans to achieve 100% EV/FCEV vehicles by 2040. Look for the Honda Prologue and Acura ZDX EVs next year, followed by a “mid- to large-size EV model” in 2025 in the U.S. Last year Honda said there will be three or four “fun” electric motorcycles in the U.S. by 2025.

In order to satisfy customers, Honda adopts hybrid strategy, the combination of differentiation and low costs, to achieve competitive advantage.

Electric Vehicle:

Often abbreviated as EV, an electric vehicle relies solely on electricity for its power supply -- rather than a gas-powered engine.

What is Honda's promotion strategy? ›

Honda uses TV advertisem*nts to a large extent. Honda has released ads with different themes to attract customers. Online ad campaigns have also helped the brand establish its competitive edge. The brand also proactively engages with its users on social media websites like Facebook, Instagram etc.

Honda's near-term EV strategy hinges on a partnership with General Motors and its flexible Ultium EV platform. Announced in 2022, this partnership to date has produced two Honda electric vehicles: The Acura ZDX, and announced today, the Honda Prologue.

Company Principle (Mission Statement)

Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.

Honda is committed to a 3-stage approach to powering its motor vehicles in the future: 1) maximizing the efficiency of new internal combustion technology, 2) simultaneously, developing and expanding the new hybrid system, 3) shifting to fuel cell powered vehicles, when the necessary infrastructure is completed.