How do you write email subject lines for different purposes and goals? (2024)

FAQs

How do you write email subject lines for different purposes and goals? ›

Keep it concise and compelling

If you want to grab your audience's attention in an email, start with a subject line that's short and to the point. You can create a sense of urgency by mentioning an event or the date a sale is ending.

Good subject lines are often personal or descriptive, and give people a reason to check out your content. Whatever your approach, it's important to keep your audience in mind, and test different words and phrases to see what they prefer.

Use good subject lines

Don't write the whole email in the subject line…it's just annoying and unprofessional. Do keep in mind that if you're forwarding an email and changing the subject of the original message, change the subject line, to, or you may surprise and/or confuse your recipient.

From that first impression, you'll do your best to judge the content inside. So what makes a good email subject line? It's a message that conveys urgency, curiosity, personalization, and so much more. But it's up to you to make that distinction of which fits best in your business offer and appeals to your audience.

What is the most important goal of the email subject line? ›

Firstly, it determines whether or not the recipient will open the email. A well-written and descriptive subject line is more likely to grab the recipient's attention and entice them to open the email. Secondly, the subject line can also help the recipient prioritize their emails.

Email subject line example: “New: Our latest picks for you.” The subject line uses power words “new” and “latest” and talks to the reader, promising them something that's relevant to them. The relevance, in turn, encourages action and sales.

The ideal length of an email subject line can vary depending on different factors, but generally, it is recommended to keep it within 30 to 50 characters or 4 to 7 words. However, it's essential to consider the following: Audience preferences: Understanding your target audience is key.

A good subject line includes a clear statement of what the email is about. Whoever receives your email will understand it and can evaluate whether they should open and read the message, and you've effectively reduced the chances that your message won't be opened/read or prioritized appropriately.

The title of an email subject line should be a summary of the email's content. It should be concise, clear, and compelling. Use action words and personalize it if possible. For example, “Jane, Your Exclusive Offer Expires Today!” is a compelling and personalized subject line.

How do you start a professional email greeting? You should start a professional email with a greeting and the name and title of the recipient (e.g., “Dear Mr. Walken”). Then, you should include an introductory line like I hope this email finds you well, followed by the body of the email.