by Juli Clover
Meta-owned social network Instagram is developing an app for the iPad, according to a report from The Information. An Instagram employee with insight into Instagram's recent moves to take advantage of the situation with TikTok shared the tidbit about the company's work on an app for tablets.
Instagram users have wanted an Instagram app since the social network launched in 2010, but Instagram has only been an iPhone-only app. Instagram hasn't wanted to put the time or effort into iPad app development, and in 2022, Instagram head Adam Mosseri said in 2022 that there were no plans for an iPad app because there is "not a big enough group of people" calling for it to make it a priority. In 2020, Mosseri blamed a lack of employees, saying that the company has a limited number of employees and "lots to do," and an iPad app was not the "next best thing to do yet."
While there is no Instagram app for the iPad, the iPad is able to run the iPhone version of Instagram. It's not ideal because the app is not optimized for the larger iPad display.
Not much is known about the iPad version of Instagram, and there's no word on when it might launch. It is part of the company's plan to capitalize on the looming TikTok ban, which has also seen Instagram attempting to lure popular TikTok creators to Instagram.
Yesterday, Instagram invited creators to New York City to use a new video app called Edits, which is meant to replace the ByteDance-owned CapCut video editing app that was removed from App Stores in January. Edits has video editing tools for creators, and it is aimed at those who produce short-form videos on mobile devices.
Instagram has also increased the length of reels from 90 seconds to three minutes to match TikTok's video upload length, and made interface tweaks to make the app more closely resemble TikTok.
Tag: Instagram
[ 94 comments ]
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Top Rated Comments
UltimateSyn
2 days ago at 02:46 pm
Only took them 15 years!
Score: 35 Votes (Like | Disagree)
dannyyankou
2 days ago at 02:48 pm
Taking this long is worse than Apple with the calculator app. At least there were already hundreds of third party calculator apps on the iPad already. And Apple’s implementation with Apple Pencil and automatically finishing formulas in Notes, pretty brilliant.
iPad is meant to display photos on it. Instagram for iPad should’ve been a Day 1 app back in 2010.
Score: 27 Votes (Like | Disagree)
blairh
2 days ago at 02:49 pm
Great. Release WhatsApp for iPad next.
Score: 25 Votes (Like | Disagree)
Apple Mac Daz
2 days ago at 02:53 pm
Long overdue just need WhatsApp next
Score: 17 Votes (Like | Disagree)
Take Flight
2 days ago at 02:55 pm
it shocks me how many apps lack an ipad counterpart despite all the infrastructure laid out like over 10 years ago to make it easy to adapt to an ipad variation. things like grocery store apps that are almost the perfect use case for an ipad…just insane.
Score: 13 Votes (Like | Disagree)
brofkand
2 days ago at 02:47 pm
Amazing what a little competition can do.
Score: 12 Votes (Like | Disagree)
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