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10 PagesPosted: 9 Oct 2020Last revised: 13 Oct 2020
Date Written: March 26, 2020
Abstract
The process by which the principles of the fast-food industry is dominating more spheres of society has been coined as McDonaldization. It has become an overwhelming characteristic of ‘western’ globalization. As globalization is not limited to only a few regions, it has taken over the Asian continent as well. McDonaldization persists in different aspects of the Asian culture and has affected differently in various states. The paper dives into the culture of Bangladesh and Malaysia to understand how the trends have changed due to the new system. Moreover, the paper follows McDonadization with the perspective of ‘western’ globalization when explaining the cases. The paper follows the question “What are the impacts of McDonaldization in the perspective of ‘western’ globalization on the Asian culture?” Furthermore, the paper adopted the qualitative research methodology to answer the question.
Keywords: Asian Culture, McDonaldization, Bangladesh, Globalization, Malaysia
Suggested Citation:Suggested Citation
Rahman Raisa, Nuzhat Tasnim, McDonaldization of Asia: Impacts of Globalization on the Asian Culture (March 26, 2020). Available at SSRN: https://ssrn.com/abstract=3702432 or http://dx.doi.org/10.2139/ssrn.3702432
Nuzhat Tasnim Rahman Raisa (Contact Author)
University of Edinburgh ( email )
Edinburgh
United Kingdom
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