Netflix Organizational Change and Structure (2024)

2022 – Netflix is an online video streaming platform that allows users to watch movies, TV shows, documentaries online.

Workplaceinnovation

Netflix shows itself to be an innovative company that has achieved a competitive advantage by changing its business model a few times to better meet customer requirements, using new technologies. Netflix has a flat organizational structure that provides ample freedom for employees. It is also known as a decentralized organizational structure that allows the respective person to make quick decisions. Netflix’s organizational structure avoids top-down decision-making strategies to create a conducive working environment for employees. It also focuses on creating a favourable environment to promote employees’ work performance. Netflix has a labour division that works to improve performances. The authority review the performance regularly. They opt for a multi-rater feedback system that is also known as a 360-degree review method.

Driver

The application and adoption of new technology is an inevitable answer to the customer demand that develops through the use of a computer, laptop or smartphone also for relaxation.

Approach

Netflix has used the ‘blue ocean strategy’ to innovate. That is, they have opened up a market for a new product and business model.

How the employees are included in this is not explained in the article.

Result

Netflix is one of the most successful international companies.A result in terms of improvement of quality of work, is not mentioned.

Reference

Kobiruzzaman, M. M. (2022, January 08).Netflix Organizational Change & Structure Case Study 2022. Newsmoor- Best Online Learning Platform. https://newsmoor.com/netflix-organizational-change-organizational-management-change-examples/

Netflix Organizational Change and Structure (2024)

FAQs

What organizational structure does Netflix use? ›

Netflix maintains the unitary organizational structure also known as the U-form organizational structure. It influences the employees to be more responsive to their duties. Netflix's organizational structure avoids top-down decision-making strategies to create a conducive working environment for employees.

What is the organizational strategy of Netflix? ›

Netflix's organizational strategy is focused on a competency based structure. The company keeps in mind that paying an employee a high wage for good performance gives them a competitive advantage over similar firms, they will be able to acquire the most qualifies candidates.

What are the changes in Netflix company? ›

Key Points. -Netflix made two strategic changes to its business after a poor 2022, cracking down on password sharing and launching a new subscription plan with the inclusion of advertisem*nts. -According to Wednesday's results, these initiatives had a positive impact to its financials and user metrics.

How did Netflix adapt to change? ›

As Netflix made changes in their operations, they watched their data like a hawk. They looked for trends on how people watched content, what kept them watching, and how personalization fueled content absorption. Then, they used an algorithm to serve up content tailored to their customers' specific interests.

When did Netflix change their organizational structure? ›

Netflix organizational structure had to change early in 2023 when co-founder Reed Hastings stepped down from the role of CEO. Nevertheless, the flat and unitary nature of the organizational structure has remained.

How Netflix changed their business model? ›

What is this? Through its successful startup and the rapid changes that technology introduced over time, Netflix converted its business model. They went from physical copies handouts to allowing customers streaming their favorite contents from the comfort of their own convenience.

What are Netflix's weaknesses? ›

Weaknesses. Content Acquisition Costs: One of the primary weaknesses of Netflix Inc is the high cost associated with content acquisition and production. As the company strives to maintain its competitive edge through original and exclusive content, it faces increasing expenses that impact its profitability.

What is Netflix Organisational value chain? ›

The Netflix value chain model includes wholesalers and retailers order fulfillment, distribution, scheduling, processing, and storage. The company operates a digital media rental business. In that case, the outbound logistics include services that deliver digital media to customers through downloads or streaming.

What is the business model of Netflix? ›

Netflix operates on a subscription-based model, where users pay a monthly fee for access to the platform's content. This steady stream of revenue allows Netflix to invest in original content and expand its library, keeping subscribers engaged and attracting new customers.

What problem did Netflix solve? ›

Instead of solving the problem that inspired the birth of Netflix, the only consumer problem that Netflix may have solved was accessibility because it allowed customers to browse movie titles from their own homes, and then receive them and return them via mail, which arguably had more local drop-boxes than Blockbuster ...

How Netflix changed consumer behavior? ›

One of the key ways that Netflix influences consumer behavior is through its recommendation engine. The recommendation engine uses a variety of factors to suggest movies and TV shows to users, including their viewing history, ratings, and reviews.

How did Netflix become so successful? ›

While many analysts doubted the viability of Netflix's subscription-based model in 1999, this was key to the company's success because it positioned Netflix as a service where you could watch as much as you want, as opposed to paying per rental. This was the real innovation behind much of Netflix's early growth.

What is the new Netflix decision? ›

Netflix said Thursday it will no longer report quarterly membership numbers and average revenue per membership starting in the first quarter of 2025. This is a significant change for the company and for the so-called “streaming wars,” which have largely been defined by a race for customers.

Has Netflix changed in 2024? ›

Netflix is expected to hike prices on its streaming plans in 2024 — a move that should accelerate its revenue and earnings growth — as it continues to take a bigger bite out of overall TV viewing, according to analysts at UBS Securities.

What could still be improved in Netflix? ›

It's time to shore up and solve some issues, before someone else does.
  • Fix search, browsing, and discoverability. ...
  • Get social. ...
  • Help us follow what we want to watch, and tell us when it's here. ...
  • Treat Netflix like a network, not a service. ...
  • Let DVDs fix your content holes.
Jul 14, 2011

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