Old Way New Way (2024)

The balanced scorecard is creating a revolution in the profession and practice of strategic planning. Many of the traditional strategic planning activities are being transformed or thrown out altogether. After a long, slow decline, strategy is now back in the spotlight, and the strategic plan has taken its rightful place as the marching orders of the organization. The Balanced Scorecard Institute is contributing to this transformation through its training and consulting efforts with a variety of public, private, and nonprofit organizations. This revolution is ongoing, but it has already made a significant difference in many corporations, government agencies and other organizations that have been early adopters of the balanced scorecard approach to strategic management.

One way to see the distinctions of the balanced scorecard (the “New Way”) is to compare it to traditional strategic planning (the “Old Way”.) Some of these differences are summarized in the table below.

Old Way

New Way

The traditional strategic planning retreat: executives go to a remote resort location for one or two days, where they brainstorm all the things they want to do; then prioritize their “goals” and “objectives” into a lengthy to-do list for the next planning cycle.

Multi-level, cross-functional planning teams: a sampling of experienced managers and workers at various levels meet and develop strategies through a systematic methodology.

Planning is done primarily in-house, with little or no outside facilitation help and no planning framework.

Outside expertise is brought in to learn best practices and provide professional facilitation; a structured framework is followed in a logical progression of steps without digression.The standard planning cycle: typically 5 years, or as short as 3 years.The agile planning process: shorter than 3 years, and strategies can be revised as necessary without being tied to any annual cycle.Innovation and major change is not likely to occur, since only a few senior executives do all the planning, there is little external influence; plans tend to be repetitive and ingrown.Innovation emerges from cross-functional teams composed of employees at all levels, who are empowered and provide a reality check on what is really needed in the organization at the working level.Routine, perfunctory, tradition-bound planning: “We have always done it this way.”Creative strategic thinking is encouraged at all levels of the organization.Compliance-driven management: “we have to do this because we were told to.”Strategy-driven management: we are doing this because we have arrived at a consensus on what is most important to this organization.The Strategic Plan: a slick, attractive paper document with lots of pictures, filled with “goals” and “objectives”, roughly 50 pages in length, published every 5 years.The strategic plan is a series of strategy maps, performance measures and initiatives that tell the story of the organization’s vision and strategies.The Strategic Plan is “shelfware”: it is disconnected from actual execution and gathers dust on a shelf.

The “strategic plan” is a dynamic process that provides the guidance for all programs and projects. It is enforced through strategic performance measures and manager accountability.

The strategic plan contains a large number of “goals”, “objectives”, “action items”, etc.Strategic plan is focused on a 3 or 4 strategic themes; yet at the same time the plan is much more comprehensive.Alignment is haphazard or unknown, because of a lack of appropriate performance measures.Alignment to mission and vision is enforced by the use of appropriate strategic performance measures.Managers tend to focus on short-term financial goals.Managers have a balanced view of the major perspectives of performance.TQM-based performance measures (or Key Performance Indicators, KPIs) generate a lot of data but yield little insight as to what works.Strategic performance measures allow planners to learn what strategies are working to improve performance.Planning is goal or project oriented: Planning jumps directly from mission and vision to projects and initiatives. This puts the focus on means, not ends.Planning is results oriented: Planning moves logically from vision to desired results, to strategies, to strategic performance measures, and then to initiatives. Performance measures are focused on end outcomes and results.Planning is mostly aimed at improving processes and operations (“doing things right”), not strategies.Planning is aimed at crafting and improving strategies (“doing the right things”).The budgeting process is disconnected from performance measures, which are disconnected from strategic plans.Budgets are guided by performance measurements showing how well strategic initiatives are improving strategic results.Collection of performance measures is reactive and ad hoc, drivenby “data calls”.Performance measures are collected systematically and continuously throughout the organization.No performance reporting mechanism.Performancedata is widelyreported via a distributed software system.Not transparent.Transparent — shows what is important. Focuses on the strategies and how they will be supported.Numerous objectives, not linked to anything.Objectives are linked in a chain of cause and effect on a strategy map.Work incentives are disconnected from strategic performance.Work incentives are tied to behaviors that are aligned to performance of strategic objectives.
Old Way New Way (2024)
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