Organizational Behavior - Introduction (2024)

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Organizational Behavior (OB) can be defined as the understanding, prediction and management of human behavior both individually or in a group that occur within an organization.

Internal and external perspectives are the two theories of how organizational behavior can be viewed from an organization’s point of view. In this tutorial, we will be learning in detail about both the theories.

Importance of OB

While working in an organization, it is very important to understand others behavior as well as make others understand ours. In order to maintain a healthy working environment, we need to adapt to the environment and understand the goals we need to achieve. This can be done easily if we understand the importance of OB.

Following points bring out the importance of OB −

• It helps in explaining the interpersonal relationships employees share with each other as well as with their higher and lower subordinates.

  See Also

  Apple’s Company Culture: An Organizational Analysis - Panmore Institute

• The prediction of individual behavior can be explained.

• It balances the cordial relationship in an enterprise by maintaining effective communication.

• It assists in marketing.

• It helps managers to encourage their sub-ordinates.

• Any change within the organization can be made easier.

• It helps in predicting human behavior & their application to achieve organizational goals.

• It helps in making the organization more effective.

Thus studying organizational behavior helps in recognizing the patterns of human behavior and in turn throw light on how these patterns profoundly influence the performance of an organization.