Salter Brothers beds down Accor for Travelodge hotels (2025)
Fund manager Salter Brothers is ramping up for the return of travellers, bringing on board hotel giant Accor to run its newly acquired Travelodge portfolio in one of largest hotel management portfolio deals in more than a decade.
Under the management agreement, Accor will roll out its brands – ibis Styles, Mercure and Novotel – across the 11-asset Travelodge portfolio that Salter, partnering with offshore institutions, took over last year from Mirvac and the NRMA in a record $620 million deal.
In one of Australia's largest hotel management portfolio agreement deals for over a decade, Salter Brothers has announced that its portfolio of hotels, acquired as part of the recent Travelodge acquisition, will be joining the global hotel giant Accor at the start of the 2023 financial year.
With the acquisition of the Travelodge portfolio by Salter Brothers now complete, a total of 10 hotels have joined Accor's portfolio, including nine Mercure hotels and an ibis Styles property in Sydney's CBD.
Incorporated in 1946, Travelodge Hotels operates in resort and leisure areas in North America. Properties range in size from 25 to 200 rooms. Travelodge competes in the economy sector in the U.S. and the midscale, limited-service market in Canada.
Mercure is a French midscale hotel chain owned by Accor. Created in 1973 in France, the brand was acquired by Accor in 1975, and subsequently became a major part of the company's midscale hotel portfolio, alongside Novotel.
Travelodge offers simple, no-frills rooms.They have less amenities and smaller accommodations than Premier Inn. Premier Inn has larger rooms, onsite eateries, and more modern design. Both Travelodge and Premier Inn offer budget-friendly and comfortable UK accommodations.
HFS was later merged into Cendant Corporation, and Cendant's hotel services, including Travelodge, were spun off as Wyndham Hotels and Resorts in 2006.
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