Samsung Value Chain Analysis - Research-Methodology (2024)

Samsung value-chain analysis is an analytical framework that assists in identifying business activities that can create value and competitive advantage for the global electronics company. Figure 1 below illustrates the essence of value chain analysis.

Samsung Value Chain Analysis - Research-Methodology (1)

Figure 1 Samsung Value chain analysis

Samsung Primary Activities

Samsung Inbound logistics

Samsung has 579 suppliers globally and the company’s supply chain includes over 2,700 suppliers in various industries across the world.[1] The majority of Samsung suppliers are based in Asia and accordingly, 79.4% of its supply-chain expenses occur in Asia. This is followed by Americas (14.8%), Europe (4.4%) and other places.[2] In order control inbound logistics aspect of the business more effectively, Samsung owns a number of logistics firms as its subsidiaries. The most notably, Samsung Electronics Logitec, established in 1998, is an integrated enterprise logistics management agentthat serves logistics needs of the company with 540 employees and 8,600 partner employees around the globe.[3]

Samsung Value Chain Analysis - Research-Methodology (2)

Figure 2 Samsung supply chain management principles[4]

Strategic relationships with suppliers is one of the main sources of value creation for the multinational electronics company. For example, the company changed the payment cycle from twice a month to four times a month in 2011 and implemented early payments around Korea’s traditional holiday seasons, thereby helping to smooth the funding of operations for suppliers.[5]

Samsung Operations

Samsung Electronics is a global company that operates 38 production bases in 17 countries around the world.[6] The company manufactures 90% of its products in-house. Samsung operations are divided into three key divisions:

  1. IT & Mobile Communications (IM)
  2. Consumer Electronics (CE)
  3. Device Solutions (DS)

At the end of 2015, Samsung Electronics maintained 199 worldwide operation hubs, including manufacturing subsidiaries, sales subsidiaries, design centres, research centres, and 15 regional head offices worldwide. Figure 3 below illustrates the full scope of Samsung global network of operations.

Samsung Value Chain Analysis - Research-Methodology (3)

Figure 3 Samsung electronics global network of operations[7]

Major sources of value in Samsung operations include the use of advanced technologies and sophisticated operations systems. Moreover, the global electronics company heavily relies on Six Sigma methodology in its business operations.

Samsung Outbound logistics

Although Apple, formerly led by late Steve Jobs is generally acknowledged as the pioneer in introducing modern smartphones, Samsung has proved to be exceptionally quick in launching its own products to compete with Apple. Effective outbound logistics system plays an important role for Samsung in terms of being able to deliver updates of its popular products to customers in a timely manner.

Samsung Electronics Logitec mentioned above facilitates the major part of outbound logistics operations. Moreover, Samsung Electronics Logitec conducts the comprehensive range of logistics operations including negotiation of payment collections on behalf of Samsung and dealing with insurance claims. It can be argued that effective integration of information and communication technologies into outbound logistics practices is one of the major sources of value creation for Samsung Electronics.

Samsung Marketing and Sales

Marketing and sales as primary activities aim to channel the attention of the target customer segment to the perceived competitive advantage of the brand associated with high quality and advanced functions and capabilities of products. Samsung marketing budget in 2016 amounted to USD10.2 billion (11.5 trillion won), including USD3.9 billion (4.4 trillion won) advertisem*nts expenses, a 15% increase from 2015[8]. The marketing budget is spent on print and media advertising, events and experiences and public relations programs and initiatives. The global electronics company has 53 sales bases internationally.

An effective appeal to customer needs and wants in an emotional level is one of the main sources for value creation for Samsung in marketing and sales aspects of the business. For example, Samsung commercial series ‘Do What You Can’t’ encourages members of the target customer segment to be bold in terms of pursuing their dreams and passions. Importantly, these commercial series position Samsung products and services as effective tools that can be used to pursue passions and achieve dreams.

Samsung Service

Samsung strives to deliver the customer services of the highest standards. The company conducts customer satisfaction surveys managed by external parties in a regular manner in order to achieve and sustain high levels of customer satisfaction. There is a universal phone number for Samsung Direct Support and unlike the majority of multinational enterprises; Samsung promises to get back to customers in developed countries within 24 hours.

Samsung Group Report contains a full version of Samsung value chain analysis. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces and McKinsey 7S Model on Samsung. Moreover, the report contains analyses of Samsung leadership, business strategy, organizational structure and organizational culture. The report also comprises discussions of Samsung marketing strategy and addresses issues of corporate social responsibility.

Samsung Value Chain Analysis - Research-Methodology (4)

[1] Samsung Sustainability Report (2016) Samsung Electronics

[2] Sustainability Report (2015) Samsung Electronics

[3] About SELC (2015) Available at: https://selc.co.kr/eng/info.jsp

[4] Samsung Sustainability Report (2016) Samsung Electronics

[5] Samsung Sustainability Report (2016) Samsung Electronics

[6] Samsung Sustainability Report (2016) Samsung Electronics

[7] Samsung Sustainability Report (2016) Samsung Electronics

[8] Samsung’s, LG’s marketing costs rise in 2016 amid heightened competition (2017) Yonhap News Agency, Available at: http://english.yonhapnews.co.kr/news/2017/04/05/0200000000AEN20170405001800320.html?input=rss

Samsung Value Chain Analysis - Research-Methodology (2024)

FAQs

What is the methodology for value chain analysis? ›

Value chain analysis is a process that requires four interconnected steps: data collection and research, value chain mapping, analysis of opportunities and constraints, and vetting of findings with stakeholders and recommendations for future actions.

How does Samsung use Six Sigma? ›

Samsung's integration of Six Sigma expanded to utilize the Six Sigma DMAIC process in manufacturing and the design stage of developing new products. This process is a cornerstone of the Six Sigma method and involves five phases. These phases are: Define, Measure, Analyze, Improve, and Control.

What are the 5 parts of value chain analysis? ›

The value chain framework is made up of five primary activities -- inbound operations, operations, outbound logistics, marketing and sales, service -- and four secondary activities -- procurement and purchasing, human resource management, technological development and company infrastructure.

How can value chain analysis assist in identifying strengths and weaknesses of a value chain? ›

Value chain analysis is a strategic tool for evaluating a company's activities that allow it to transform inputs into outputs. Businesses use the tool to determine the best ways to create a competitive advantage by identifying which activities are the most valuable to the company and which ones they can improve.

How the value chain analysis helps you determine what activities can be outsourced? ›

A thorough value chain analysis can illuminate the business system to facilitate outsourcing decisions. To decide which activities to outsource, managers must understand the firm's strengths and weaknesses in each activity, both in terms of cost and ability to differentiate.

What is value chain analysis explain with an example? ›

A value chain is used to describe all the business activities it takes to create a product from start to finish (e.g., design, production, distribution, and so on). A value chain analysis gives businesses a visual model of these activities, allowing them to determine where they can reduce costs.

What type of strategy does Samsung use? ›

The promising Samsung marketing strategy focuses on leveraging the power of exceptional marketing campaigns to promote its products and appeal to the audience. Social media ads, sponsorships, and online advertising strengthened the brand.

What strategies does Samsung use? ›

Samsung marketing strategy is to identify developments in the market trends, adapt to dynamic changes, and produce products that the target market demands. Samsung is a customer-centric brand with a diverse product offering in the consumer electronics industry.

What management model does Samsung use? ›

JS: Samsung's management style is a hybrid of the best from the Japanese and American approaches to management (Korean style of management in the early 1990s was very similar to Japanese style of management).

What are the 2 main parts of value chain analysis? ›

Components of a Value Chain

According to Porter's definition, all of the activities that make up a firm's value chain can be split into two categories that contribute to its margin: primary activities and support activities.

What are the three key elements of value chain analysis? ›

Three main steps can be distinguished in value chain analysis: (1) Identify the main functions and types of firms in the value chain; (2) Analyze structural connections; and (3) Analyze dynamics.

What are the four 4 primary activities in value chain? ›

The primary activities of the value chain include inbound logistics, operation outbound logistics, marketing and sales, and service. Secondary activities or the support activities include firm infrastructure, human resources management, and procurement.

What is value chain in simple words? ›

A value chain refers to the full lifecycle of a product or process, including material sourcing, production, consumption and disposal/recycling processes.”

What is the challenges of value chain analysis? ›

A chief disadvantage of this type of analysis is that a company's overall vision and strategy may get lost or muddied when operations are broken down into fine segments.

What are 3 benefits a company might receive from using value chain analysis? ›

11 benefits of value chain management
  • Increasing profits. ...
  • Improving planning. ...
  • Reducing costs. ...
  • Advancing quality control. ...
  • Establishing standards. ...
  • Enhancing product flow. ...
  • Developing a competitive advantage. ...
  • Advancing information flow.
Mar 3, 2023

What are the 5 primary activities of a value chain? ›

The five key (primary) activities that generate higher profits include inbound logistics, operations, outbound logistics, marketing and sales, and services.

What are the benefits of value chain analysis? ›

Advantages of Value Chain Analysis

With value chain analysis, you can easily identify those activities where you can quickly reduce cost, optimize effort, eliminate waste, and increase profitability. Analyzing activities also gives insights into elements that bring greater value to the end user.

What is a real world example of value chain analysis? ›

A prime example of a business creating value for its customers and following the value chain framework is Starbucks. Through its operations, the company creates connections worldwide, guarantees high-quality flavors and works to build a sustainable future.

What is a simple example of value analysis? ›

Value analysis example

This analysis includes the manufacturing process cost and proposes ways to increase value or function at the existing cost or remove cost while preserving function and quality. Optimizing a plastic bottle closure design is an is an example of VA.

What is an example of a value chain situation? ›

The best value chain example is the car manufacturing industry, where companies use both approaches of value chain analysis to create value for the customer depending on their target market.

Which tool is used for value chain analysis? ›

The FAO VCA-Tool software allows you to create an accounting framework for value chain analysis and to compare different scenarios. It also helps you to build and handle your own database.

What is a value chain template? ›

About the Porter's Value Chain Model (aka Value Chain Analysis template) Commonly known as the Value Chain Analysis, Porter's Value Chain Model is a much-used method to evaluate a business's competitive edge and improve processes to have fewer bottlenecks and add more value to your customers.

How do you use value chain analysis in a case study? ›

How to Perform a Value Chain Analysis in 6 steps
  1. Identify primary and support activities. ...
  2. Evaluate the cost of each activity. ...
  3. Identify which activities create value for your customers. ...
  4. Analyze the relationship between different activities. ...
  5. Identify your best opportunities for competitive advantage. ...
  6. Execute your strategy.
Feb 17, 2023

What are the key success factors of Samsung? ›

Samsung is more innovative and flexible and its wide product portfolio has several great products. Strategy is also a key factor that enabled higher success for Samsung. Its global business strategy and product strategies are far better than most competitors.

What is Samsung's strategy in 2023? ›

Samsung will focus more on 5G smartphones in 2023, increasing the share of revenues from 5G smartphones from 61% in 2022 to 75%, as it looks to consolidate its market leadership in revenue terms this year, a company executive told ET.

What is the new strategy for Samsung? ›

The Korean tech giant will adopt a new strategy that essentially aims to boost the competitiveness of its smartphones - even at the expense of profitability. In fact, Samsung will ostensibly be dropping its cost-reduction mindset altogether.

What are the three strategic pillars of Samsung? ›

Three key strategic pillars that are now part of our culture, business operation and management describe the governing initiatives to this end: 'Creativity ', 'Partnership' and 'Great People'. We pride ourselves on delivering the world's best products through operational excellence and innovation prowess.

What is Samsung strategic objective? ›

Based on its vision statement, Samsung's strategic objectives include the development of products that inspire. This inspirational aspect requires the company to consider local and regional market conditions to ensure that its technological products inspire people despite differences in their societal situations.

What are the core values of Samsung? ›

Samsung follows a simple business philosophy: to devote its talent and technology to creating superior products and services that contribute to a better global society. To achieve this, Samsung sets a high value on its people and technologies.

What competitive strategies did leadership adopt to turn Samsung around? ›

Other generic competitive strategies, such as cost leadership, differentiation focus, and cost focus, are also applied in Samsung's operations, but to a limited extent. Cost focus leads to the company's being a best cost provider in some segments of the semiconductors and electronics components markets.

What are the leadership approaches in Samsung company? ›

We have noted that Mr. Lee Kun Hee has learnt the art of applying all the three leadership styles: autocratic, participatory and delegative to enhance the management and the success of Samsung Company.

What is a major objective of value chain analysis? ›

The purpose of a value-chain analysis is to increase production efficiency so that a company can deliver maximum value for the least possible cost.

What are key components of value analysis? ›

Value analysis is based on the application of a systematic workplan that may be divided into six steps: orientation/preparation, information, analysis, innovation/creativity, evaluation and implementation and monitoring.

What are the four aspects of value in value analysis? ›

In the field of value investigation, value refers to economic value, which itself can be sub-divided into four types as cost value, exchange value, use value and esteem value.

What is the most important part of the value chain? ›

In a manufacturing company, the process of manufacturing and after sales service itself will be a primary activity. Thus, we can see that primary activities are the most important to a value chain.

What are the six elements of successful value chain management? ›

What Are the Six Requirements for Successful Value Chain Management? by Charles Green
  • Research and Development. The first step in value chain management is researching the products your customers want. ...
  • Product Design. ...
  • Production Process. ...
  • Marketing and Sales. ...
  • Distribution Management. ...
  • Customer Service.
Mar 14, 2016

What are the four components required to create best value supply chains? ›

Integration, operations, purchasing and distribution are the four elements of the supply chain that work together to establish a path to competition that is both cost-effective and competitive.

What are the 4 success factors in developing value chains? ›

Porter identified four supporting factors in a value chain: Infrastructure, human resources, technology development and procurement.

What are the six 6 value chain activities? ›

The six service value chain activities are:
  • Plan.
  • Improve.
  • Engage.
  • Design & Transition.
  • Obtain / Build.
  • Deliver & Support.
Jul 21, 2021

What is the concept of value chain analysis? ›

Value chain analysis is the process of examining each of those activities in terms of what they cost, the value they deliver, and how they might be optimized in keeping with the company's competitive strategy. It also looks at how the various activities interrelate.

What are the two approaches for a value chain analysis? ›

There are two approaches to the value chain analysis: cost and differentiation advantage, according to Strategic Management Insight.

What are the 3 steps in value chain analysis in order? ›

Three main steps can be distinguished in value chain analysis: (1) Identify the main functions and types of firms in the value chain; (2) Analyze structural connections; and (3) Analyze dynamics.

What are the types of value chain approach? ›

Value Chain consists of two major categories of activities—primary and supporting. The latter includes activities that improve the efficiency of the former. Types of Value Chain are firm-level, industry-level, and global value chains.

What is an example of a value chain strategy? ›

What is an example of a successful value chain? A prime example of a business creating value for its customers and following the value chain framework is Starbucks. Through its operations, the company creates connections worldwide, guarantees high-quality flavors and works to build a sustainable future.

How do you conduct a value chain analysis example? ›

Five steps to perform value chain analysis
  1. Step 1: Identify all value chain activities. ...
  2. Step 2: Calculate the cost of each value chain activity. ...
  3. Step 3: Look at what your customers perceive as value. ...
  4. Step 4: Review your competitors' value chains. ...
  5. Step 5: Decide on a competitive advantage.

What are key principles of value chain analysis? ›

Value chain analysis is based on the principle that organisations exist to create value for their customers. In the analysis, the organisation's activities are divided into separate sets of activities that add value.

What are the four stages in value analysis? ›

Value analysis is based on the application of a systematic workplan that may be divided into six steps: orientation/preparation, information, analysis, innovation/creativity, evaluation and implementation and monitoring.

What is the best software to draw value chain? ›

More Reasons Why SmartDraw is the Best Choice for Value Chain Analysis and Other Types of Strategic Planning Diagrams. You and your team can work on the same value chain analysis by saving it to a shared SmartDraw folder or by using your favorite file sharing apps like Dropbox®, Google Drive® , Box® or OneDrive®.

What is the difference between SWOT and value chain analysis? ›

SWOT is a simple and widely used tool for identifying a company's strengths, weaknesses, opportunities, and threats. Value Chain analysis helps to understand the different activities that go into creating a product or service and how they relate to one another.

What is a value chain SWOT analysis? ›

Value chain analysis and SWOT analysis are two popular tools for strategic management and planning. They help you identify and evaluate your internal strengths and weaknesses, as well as the external opportunities and threats that affect your business performance.

What are the three major elements of the value chain? ›

A business's value chain describes the activities, resources and business functions involved in the creation and delivery of your company's offering, usually grouping them into three major categories: People, Assets and Processes.

What is the basic value chain model? ›

The value chain is a business model used to examine all company activities involved in taking a product or service from idea to sellable item. Ideally, companies can use the value chain model to strengthen their point of view and widen their profit margin—more efficiency and fewer costs.

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