What advantages does the SAP Customer Data Cloud offer the customer?
From the customer's point of view, the main advantage of the Customer Data Cloud is that it gives them the option of transparent data control. This gives users access to clear, user-friendly self-services that give them insight into their data and experiences.
In addition, preferences are customizable. But the single-sign-on options (e.g., social login) are also an advantage from the user's point of view, as they simplify handling. Last but not least, customers benefit from a personalized approach and offers tailored to their target groups.
What are the advantages of SAP C/4HANA?
SAP C/4HANA unfolds its distinct added value through its concept: the seamless integration of all customer-related processes and data.
However, the software suite not only ensures a 360-degree view of the customer and individual support, it also ensures trust and empathy along the entire customer journey. This strengthens the customer relationship in the long term.
Does C/4HANA require the use of the HANA database?
SAP's provision of C/4HANA in the cloud includes the underlying infrastructure. This includes the database, which is usually a HANA database.
Do I need to switch to S/4HANA for customer management to use C/4HANA as a front office?
No. C/4HANA can also be used separately or in conjunction with other base applications (ERP systems).
How does C/4HANA work together with other SAP solutions?
In addition to the "digital core" SAP S/4HANA, C/4HANA works seamlessly with a number of other SAP solutions. These include, for example, SAP Analytics Cloud and SAP Leonardo.
These connections enable, for example, the use of artificial intelligence for forecasting or the performance of real-time data analyses in the CRM context.
Is SAP C/4HANA creating a "CRM silo"?
The use of C/4HANA does not lead to a data silo or dependency. This is because, on the one hand, the software suite can be easily connected to third-party applications. On the other hand, it allows data to be exported for transfer to other databases.
From SAP Hybris to SAP C/4HANA - How did the name change come about?
Until mid-2018, the SAP CRM portfolio bore the name "SAP Hybris." The reason for the name change was, among other things, the acquisition of the providers Gigya, Callidus Software and Coresystems FSM AG.
In the course of these acquisitions, the existing and new systems had to be integrated. At the same time, the strategic orientation was changed. From now on, the customer was to be the clear focus. This was made clear with the "C" (Customer) in the new name C/4HANA.
What will the SAP CX product portfolio look like in the future?
SAP continues to work on its cloud-first strategy. In the CX and CRM environment, the Walldorf-based group is therefore clearly prioritizing the further development of the cloud-based C/4HANA product family.
Support for the existing CRM 7.0 product, on the other hand, will end in 2027.
Existing customers therefore have no choice but to migrate to C/4HANA. An alternative could be to use S/4HANA with the Customer Management add-on. However, not all C/4HANA functions are available in this case. For example, there is no client for the field service connection.
How complex is a changeover to SAP C/4HANA?
The integration of SAP C/4HANA into SAP S/4HANA and into SAP Business Suite is planned from the very beginning.
However, anyone interested in SAP C/4HANA should first put the processes and existing solutions in their own company to the test - after all, there are various integration paths available. However, the optimal path depends on the existing and planned IT landscape in the company.
In any case, setting up and implementing all components of the SAP Customer Experience in the existing system requires a certain amount of preparation time. Some customers start with a small number of modules - and then add more modules during the project.
How much the changeover will cost depends on many factors: for example, the individual requirements, the modules to be implemented, the customization requirements, and the third-party systems to be connected.
In principle, however, the implementation costs are lower than for earlier CRM products due to the cloud technology and the high level of standardization of the suite.
What does a classic SAP C/4HANA migration scenario look like?
When migrating from non-SAP systems to SAP C/4HANA, the pure data migration is the least of the challenges.
Rather, the complexity of the processes to be mapped determines the duration and costs of the migration. The number of interfaces also plays a role.
