When it comes to common food cravings, a Footlong from Subway isn't typically what comes to mind.And John Chidsey, the sandwich chain's chief executive, wants to change that.
"We've heard loud and clear from our consumers, we need more craveable food," he recently told The Wall Street Journal. "We had a long way to go, and we've started to make progress."
But Subway claimed to make progress on menu changes last summer with the Eat Fresh Refresh, and insiders told us that not much has truly changed beyond the surface level. Will this time be any different?
"Our consumers told us we needed more craveable food, which usually means hot," says Chidsey. Subway has added a few new hot items in the last six months, such as the Chicken & Bacon Ranch sandwich, the Baja Steak & Jack sub, and some more cookies (that employees hate making). Could this be the beginning of a new hot revolution at the chain?
Subway may soon be adding new meats to its menu. The Eat Fresh Refresh brought a new Black Forest ham, a more thinly sliced oven-roasted turkey, thicker and juicier steak, and crispier bacon. The chain also brought back a higher-quality version of their rotisserie chicken and roast beef after receiving a slew of complaints from customers. The new roast beef is USDA Choice Angus roast beef and the rotisserie chicken is hand-pulled on site, according to the chain.
But Chidsey believes there's more room for improvement, including "adding new meats" to the menu altogether. It sounds like customers think there's more room for improvement too. An insider told us that the chain's "new" turkey is the same old Subway turkey, sliced thinner, and a New York Post writer said the new sandwiches tasted "as vile as the old ones."
Turkey and steak are Subway's two top-selling sandwiches, so it seems like a no-brainer to continue improving these proteins first. The sandwich chain released a Baja Steak & Jack sub as part of its fall refresh menu, and it sounds like more hot sandwiches like this could be added soon.
Creating new signature items
The chain debuted four brand new subs during their Eat Fresh Refresh last summer—The Turkey Cali Fresh, Steak Cali Fresh, Subway Club, and All-American Club—but they may launch more in hopes of simplifying the ordering process for customers and creating new fan favorites. This decision is largely spurred by Subway's competitors like Jimmy John's, which has customers ordering by the number.
Investing more in catering
Subway partnered with DoorDash and added a curbside program during the pandemic, but the Connecticut-based chain wants to focus even more on the catering space. "When I look at catering, I think Subway should own catering like a Panera. Our food is ideal for traveling," says Chidsey. "We don't have to worry about a soggy Big Mac or a Whopper showing up with soggy fries."
Ashley Uzer
Ashley Uzer is a Los Angeles-based freelance writer that focuses on food, relationships, and wellness. Read more about Ashley
Press Releases. MIAMI (July 5, 2023) -- Subway announces the arrival of freshly sliced meats in U.S. restaurants – its latest and biggest change since the brand began its efforts to improve every aspect of the guest experience, headlined by a better menu, which began in 2021.
Press Releases. MIAMI (July 5, 2023) -- Subway announces the arrival of freshly sliced meats in U.S. restaurants – its latest and biggest change since the brand began its efforts to improve every aspect of the guest experience, headlined by a better menu, which began in 2021.
In addition to a more neatly organized menu board, Subway added numbers and new names to speed up service. The new sandwiches, called the “Subway Series” boosted sales, the chain said, and now account for 20% of sales.
MIAMI (April 4, 2024) — Subway® is giving on-the-go guests better options with an all-new lineup of wraps, available at restaurants nationwide on April 11. Subway's new wraps are served on hearty, lavash-style flatbread – its first new bread option in three years.
Subway began its menu overhaul in 2021 with what it called its “Eat Fresh Refresh,” a massive upgrade to its ingredients, including its method for baking bread. Backed by ads featuring sports stars such as Steph Curry and Tom Brady, the effort was designed to help improve the brand's reputation.
The chain says the move is the biggest menu change in its history. The revamp includes new recipes for the chain's Italian and multigrain breads, as well as new sandwich toppings. The chain is also tweaking items already on the menu.
The chain is making a big update (literally) to its menu with the addition of three 12-inch snacks consisting of a chocolate chip cookie, a Cinnabon churro and a soft pretzel from Auntie Anne's. Yes, they all are foot-long in size (and served hot).
The information in this case concerns the arrest of Jared Fogle, the advertising pitchman for the Subway sandwich franchise, who was arrested in 2015 on charges of sex with a minor and child p*rnography.
Subway just introduced a new menu with 12 sandwiches designed to be ordered as-is, without customization. The menu is a departure from Subway's historical emphasis on customization. The new menu could increase sales and simplify operations in Subway's kitchen to reverse a sales slump.
In 2020, Subway made the unpopular decision to stop selling both roast beef and rotisserie chicken, reportedly because they were the two most expensive meat toppings on their menu. The menu cuts were a big flop, though, with angry franchisees and customers flooding Subway with complaints.
Generally, Subway's “Hearty Multigrain” is going to be the healthiest choice. Compared to the Artisan Italian, Italian Herbs and Cheese, Jalapeño and Cheddar, Flatbreads and Wraps, it's a lower calorie option and notably has a touch more fiber and protein.
Subway announced its Eat Fresh Refresh change in 2021, offering two new bread recipes, improved proteins, new toppings and four new sandwiches. The sandwich chain also made a few changes to its menu at the time, slicing its turkey and ham more thinly and recreating its back to hickory smoked.
Italian (white) bread - it's the classic Subway bread that's fluffy and soft with a light crust. It's versatile and pairs well with any sandwich ingredients. The Italian (white) bread at Subway is a classic and popular choice among customers. Its soft and slightly chewy texture makes it perfect for sandwiches.
In 2020, Subway made the unpopular decision to stop selling both roast beef and rotisserie chicken, reportedly because they were the two most expensive meat toppings on their menu.
The initiative is expected to bring down labor costs as the company will no longer have to outsource to slice its proteins. Additionally, the machinery will be placed at the front of stores so customers can see the process and be assured they are receiving fresh meats.
The thing that was in Subway bread which they've moved away from was “azodicarbonamide”. It's something that is approved by the FDA in small quantities and it's a dough conditioner. It's also found in yoga mats.
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