Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey
Sign up for a free Semrush account to view our list of asos.com alternatives and competitors and analyze their performance in terms of website traffic, rankings, and authority, as of March 2024. If you are searching for asos.com alternatives or want to investigate the competitors of asos.com further, you can find the full list of websites like asos.com with Semrush Organic Research tool, available when you sign up for a free account.
Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey
Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey
Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey
Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey
Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey
Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey
Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey
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Top 7 Competitors & Alternatives to asos.com
The closest competitor to asos.com are lulus.com, hm.com and boohoo.com. To understand more about asos.com and its competitors, sign up for a free account to explore Semrush’s Traffic Analytics and Market Explorer tools.
List of asos.com competitors in March 2024:
- lulus.com , with 6.72M visits, 68 authority score, 49.34% bounce rate
- hm.com , with 102.78M visits, 91 authority score, 54.49% bounce rate
- boohoo.com , with 7.01M visits, 72 authority score, 43.92% bounce rate
- nordstrom.com , with 35.58M visits, 86 authority score, 56.3% bounce rate
- prettylittlething.us , with 2.72M visits, 57 authority score, 46.07% bounce rate
- forever21.com , with 5.43M visits, 68 authority score, 46.58% bounce rate
- nordstromrack.com , with 17.66M visits, 69 authority score, 56.35% bounce rate
Last updated: April 21, 2024
FAQs
Competitor comparison
- Amazon.com Inc Headquarters. 1,525,000. $574.8B.
- Marks and Spencer Group plc Headquarters. United Kingdom. 64,261. $14.7B.
- eBay Inc Headquarters. 12,300. $10.1B.
- Boohoo Group Plc Headquarters. United Kingdom. 6,190. $2.2B.
ASOS's competitors
- ASOS.
- THG.
- Alibaba Group.
- AllSaints.
- House of Fraser.
- Farfetch.
- Missguided.
- New Look.
asos.com's top 5 competitors in March 2024 are: zara.com, urbanoutfitters.com, next.co.uk, boohoo.com, and more. According to Similarweb data of monthly visits, asos.com's top competitor in March 2024 is zara.com with 85.2M visits.
Who is ASOS' target audience? ›
One company that has been particularly adept at digital marketing is ASOS – a London-based clothing company that sells multiple apparel lines that targets customers in the 16-30 age range. ASOS has no brick and mortar retail stores, and they depend on e-commerce for all of their business.
What other brands do ASOS own? ›
Our 13 own brands and labels are:
- ASOS Design.
- ASOS Luxe.
- ASOS Edition.
- ASOS 4505.
- Collusion.
- Crooked Tongues.
- Dark Future.
- HIIT.
The Danish company Bestseller A/S, owned by the business magnate Anders Holch Povlsen, is ASOS's largest stakeholder, with a 26% share.
Who are ASOS main customers? ›
Our vision is to be the go-to destination for fashion-loving 20-somethings. Our customer base is more fashion engaged and spends more of their wallet on fashion than other segments.
Why is ASOS so good? ›
Well, the brand achieves its success by focusing on the basics and being really very good at them. A visit to the ASOS webstore will inform you of this the moment you land. The portal is incredibly clean and clutter free and is incredibly simple and intuitive to navigate.
Is ASOS still popular? ›
With online popularity comes brand awareness
Although with seasonal fluctuations, monthly visits to the ASOS website have steadily increased over the last few years. Most of the online audience is based in the UK, where asos.com had the biggest share of voice in 2022.
What is ASOS weakness? ›
Weaknesses. Dependence on the UK market: Although ASOS has expanded internationally, a significant portion of its revenue still comes from the UK market. This reliance on a single market can make the company more vulnerable to economic fluctuations and local competition.
Opportunities for competitive advantage exist for ASOS through the on-site experience which enables its customers to navigate through and discover the latest offerings as well as recreate their looks. Additionally, strategic and sparing price reductions present opportunities for ASOS.
Why did ASOS fail in China? ›
The scale of the country caused unforeseen problems. One seasonal range of clothing was seen as insufficient for a country with many regions and climates. Summers are dry in some regions and tropical in others. Winters range from freezing (-20°C) to mild (10°C).
What age group is ASOS for? ›
In January 2024, global visitors to the asos.com website were most likely aged 25 to 34 years old, with over 33 percent of visitors to the site being from this age group. Ranked second were 35 to 44 year olds, who made up over 19 percent of asos.com website traffic.
Who is the biggest shareholder in ASOS? ›
Shareholders
| Name | Equities | % |
|---|
| Aktieselskabet AF 5/5/2010 27.07 % | 32,309,749 | 27.07 % |
| FRASERS GROUP PLC 20.24 % | 24,157,456 | 20.24 % |
| Camelot Capital Partners LLC 14.46 % | 17,251,881 | 14.46 % |
| T. Rowe Price International Ltd. 3.596 % | 4,291,279 | 3.596 % |
6 more rowsAmong ASOS's crucial target demographic – 62% of its customer base is aged 18-34 – Purchase Consideration continues to rise. If we look back over the past five years, we get a clear picture of progress on this front. Among women aged 18-34, its score among this group has grown from around 25% to 35% now.
Are ASOS and Boohoo competitors? ›
boohoo.com isn't asos.com's only competition in the Lifestyle > Fashion and Apparel industry. See how asos.com stacks up against its other top competitors.
