The main benefit of using an e-commerce store is that it benefits the business and the customer. Wholesales can reduce the prices of their products which allows the consumer to purchase more stock at a suitable price. The wholesaler can sell more products at a reduced price but will gain profit from this as it benefits both parties.
Also, using an online e-commerce store cuts out unwanted wasted time. Without the e-commerce store, wholesalers and consumers used a paperback catalogue. This wastes time that both companies can’t afford. An advantage of an e-commerce store is that once you have placed your order the price is automatically calculated.