Why Your Next eCommerce Site Should Be Built on Next.js (2024)

The Benefits of Next.js for Business

Next.js offers a number of benefits that, from a business perspective, can make a big impact, including:

Short Page Load Time

Since Next.js websites are static, they’re incredibly fast, which benefits users in two key ways:

Web pages can be served in less than 100 milliseconds (ms). The 100ms Rule (if you didn’t know there was such a rule, there is) states that every website interaction should be faster than 100ms, because 100ms is the threshold "where interactions feel instantaneous.”

We can provide valuable data to our frontends. This means that a user doesn’t have to wait until they’re at the cart page in order to find out that the products they chose are no longer available, giving them the opportunity to look for replacement items.

UX Freedom

You don’t have to limit yourself to any plugins, templates, or any other restrictions dictated by eCommercr or CMS platforms You can customize the frontend any way you like.

Adaptability & Responsiveness

Websites and web applications created with Next.js work on any device and adapt to any screen size or resolution.

Data Security

With static websites, there is no direct connection to the database, dependencies, user data, or other sensitive information, making them perfectly safe.

Increased Organic Traffic

Google loves static sites since they are fast, light, and easy to scan. This translates into higher rankings in search results.

Support on Demand

Since Next.js is a React-based framework, it won't be difficult to onboard new experienced engineers to continue supporting your website. React is currently powering over 15 million websites, and the adoption is only growing.

Increased Conversion Rate

Faster load speeds, a better user experience, and high accessibility all contribute to a higher conversion rate.

Why Your Next eCommerce Site Should Be Built on Next.js (2024)
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