Accor Completes Acquisition of the Travelodge Portfolio by Salter Brothers to Add Nine Mercure Hotels to Its Portfolio (2024)

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Accor Completes Acquisition of the Travelodge Portfolio by Salter Brothers to Add Nine Mercure Hotels to Its Portfolio (2)

With the acquisition of the Travelodge portfolio by Salter Brothers now complete, a total of 10 hotels have joined Accor's portfolio, including nine Mercure hotels and an ibis Styles property in Sydney's CBD.

The addition of these nine Mercure hotels grows the Mercure brand from 44 properties in Australia to 53, making Mercure the largest and fastest growing global midscale brand in Australia.

Accor Pacific Chief Executive Officer, Sarah Derry, said, "We are delighted to be adding these great hotels to our portfolio. The hotels are located in highly desirable central city locations and in the best metropolitan areas. The properties will have access to our powerful network and we are working closely with our partners Salter Brothers to rejuvenate the properties and set them up for success.

"We continue to focus on expanding Accor's presence across the Pacific region. Accor has one of the most appealing brand portfolios in the world, positioning us well to continue introducing more choice and more experiences for leisure and corporate travellers."

In an Australian first, the management agreement includes an innovative industry-leading link to ESG outcomes.

Paul Salter, Managing Director of Salter Brothers said: "Both Salter Brothers and Accor are committed to leading the way with ESG hotel benchmarks and our agreement will see us working together to structure performance against targets, which are linked to commercial outcomes. With energy costs rising, the importance of ESG hotel benchmarks is now more important than ever and we're looking forward to establishing these targets with Accor as they move into full operation with the portfolio."

Accor welcomes the following 10 hotels in Sydney, Melbourne, Brisbane, Perth and Newcastle:

Mercure Brisbane Garden City

Mercure Newcastle City

Mercure Sydney Bankstown

Mercure Sydney Blacktown

Mercure Sydney Macquarie Park

Mercure Sydney Manly Warringah

Mercure Sydney City Centre

Mercure Melbourne Southbank

Mercure Perth on Hay

ibis Styles Sydney Central

Accor has more than 340 hotels, resorts and apartments to choose from in Australia, including international brands such as Sofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Novotel, Mercure, Tribe, BreakFree, ibis, ibis Styles and ibis Budget.

Accor Completes Acquisition of the Travelodge Portfolio by Salter Brothers to Add Nine Mercure Hotels to Its Portfolio (2024)

FAQs

Did Accor buy travelodge? ›

Fund manager Salter Brothers is ramping up for the return of travellers, bringing on board hotel giant Accor to run its newly acquired Travelodge portfolio in one of largest hotel management portfolio deals in more than a decade.

Does Accor own Mercure hotels? ›

Mercure is a French midscale hotel brand owned by Accor. Created in 1973 in France, the brand was acquired by Accor in 1975, and subsequently became a centerpiece in the company's midscale hotel business, alongside Novotel.

What are the facilities of Accor hotels? ›

  • 24-hour Room Service.
  • Dry Cleaning Service.
  • Smoking Rooms.
  • Intercom.
  • Elevator/Lift.
  • Refrigerator.
  • Housekeeping.
  • Public Restrooms.

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