08 Dec, 2022
Pyramid Consulting Group, LLC. is known for acting as a staffing firm for temp, temp to perm and perm roles for Retail and Corporate clients, but what you may not know is that we also have a large Events division. This division is dedicated to staffing pop-ups and events hosted by a variety of clients. We wanted to share more about what the Events Team at PCG does and how you can work with them as either a client or candidates and we thought what better way than with an interview with Gina Squicciarini-Ozer, the Senior Account Director of Retail & Events, at PCG. To get started, here is a bit about Gina: Gina came to PCG with experience from the event and retail pop-up staffing world partnering with luxury retailers, concepts stores, and eCommerce experiential pop-up shops nationwide. She has experience in Talent Management, Event Production, Marketing and Hospitality industries focused on successful activations. She now works with a team of events recruiters to staff exciting pop-ups across the country. What are the most common questions for the events team from potential clients? 1. Where do you staff events? “PCG staff’s events and pop ups nationwide and in Canada.” 2. What are your biggest markets? “Our MAJOR markets are NYC, LA, Chicago, Austin, Miami, D.C., but PCG can staff in any state in the U.S. and Selected provinces in Canada.” 3. How do I inquire about staffing my event or pop up? “If you are an individual or brand looking for qualified events professionals or staff for your next event or pop up, please reach out to me at ginas@pyramidcg.com to set up a call to discuss. Based on your needs we can outline your exact needs.” What are the questions you receive from candidates looking to work with the events team? 1. How do you apply to work events at PCG? “There are a few ways you can apply to PCG events but the easiest way is to email events@pyramidcg.com with your resume and introduction about you are interested in working events in your city!” What is the coolest event/activation you have staffed? “There are two that stand out! The most "infamous" was Fyre Festival. I was in charge of hiring and transporting 40 concierge staff to the Bahamas. (LOTS OF STORIES). Ask me anytime. :) The other is San Diego Comic Con. We worked with SYFY Network and took over the entire downtown area with hundreds of staff working street teams, activations at the Children's museum, after parties, Wedding Chapel, and Dance teams for the SYFY band. It was so cool to see thousands of people in San Diego with SYFY Swag and engaging with our team. How do I send a referral? “Have your referral email events@pyramidcg.com with their resume and name YOU as the referral.” Do I need experience to work events at PCG? “We hire staff at ALL experience levels. Some events may require specific skills or attributes, but these will be outlined in the interview and/or onboarding process.” What are the responsibilities of Brand Ambassadors or Event Support Staff? Brand Ambassadors are typically the "face" of the brand they have been selected to represent. You may have to learn some brief product knowledge or may be given talking points about the event or product to memorize. Big smiles and welcoming personalities are the key to a Brand Ambassador's success! Event Support Staff covers a variety of roles such as Production Assistants, check-in teams, directional staff (guiding guests to a specific destination), basically any role in which you are essential to the success of the event or activation to run smoothly from a guest perspective. 6. What might I be doing at an event as a BA or Event Staff? The responsibilities will differ depending on the brand or event, but many times they include checking in guests, general set up or breakdown, line management, photo booth attendant, activation BA (Assist with a specific room or guest "activation" point), Greeter, and passing light items such as champagne or canapes. All role responsibilities will be outlined in the initial reach out by your recruiter or in the job posting. If you would like more information on working with our events team or to make a referral email: events@pyramidcg.com . If you are a potential client and you want to learn more about how our team can help to staff your next event, email: ginas@pyramidcg.com .
