BMW USA News - BMW Partnerships (2024)

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Does BMW have any partnerships? ›

Innovation 23.12. 2022 2 Min. BMW Group partners with AirConsole to bring casual gaming to vehicles. AirConsole and the BMW Group have entered into a partnership that will bring casual gaming to new BMW vehicles starting next year.

The BMW Group currently sees challenges in various areas, including political uncertainty, a cooling global economy (partly due to international trade conflicts), rising production costs to meet regulatory requirements, exchange rate effects and rising raw materials prices.

The BMW Group collaborates with around 12,000 suppliers worldwide. The BMW Group has three automotive brands— BMW, MINI, Rolls Royce — and one motorcycle brand. The Company sold more than 2.49 million auto- mobiles and over 165,000 motorcycles worldwide in 2018.

The BMW Group achieved dynamic growth in deliveries and a strong financial performance in the fourth quarter of 2023. It delivered 717,620 premium vehicles to customers (Q4 2022: 651,794 units / +10.1%), including 128,849 fully-electric vehicles (Q4 2022: 87,557 units / +47.1%).

BMW is mainly owned by the Quandt family, who have 35.52% of the company's ordinary shares, which have voting rights. The Quandt family consists of Stefan Quandt, who owns 19.69% of the company, and his sister Susanne Klatten, who holds 15.83% of the company.

In 1922, BMW merged with the aircraft company Bayerische Flugzeug-Werke. Today, BMW Group owns BMW, Rolls-Royce, Mini, and BMW Motorrad.

One of the significant challenges for BMW's global exports is the impact of exchange rate fluctuations. BMW vehicles are priced in euros, and a stronger euro can make these vehicles more expensive in foreign markets, potentially reducing demand. Conversely, a weaker euro can boost exports but may affect profitability.

Reliability Issues

Another important issue that BMW has recently encountered concerns its reliability. Both new and old models produced in the last years show a decreasing level of customer satisfaction, particularly due to the frequency of maintenance.

In addition, BMW's audience demographics read like the Holy Grail of the auto industry. In the U.S., the mean household income across the BMW line is $163,000, ranging from $140,000 for 3-series buyers to $260,000 on the 7-series.

While half of the company is owned by the public, the other half is owned by the Quandt family, who have been long-time BMW shareholders. Here is the breakdown of ownership: 29% = Stefan Quandt: A German industrialist and engineer. 21% = Susanne Klatten: Successful investor and sister to Stefan Quandt.

Who is the largest BMW dealer in the US? ›

BMW of San Antonio is not only the largest BMW dealership in Texas, but we are also now the largest BMW dealership in the entirety of North America!

Total debt on the balance sheet as of December 2022 : $76.63 B. According to BMW's latest financial reports the company's total debt is $76.63 B.

For the full year 2023, BMW sales increased by 9% on total sales of 362,244 vehicles compared to the 332,388 vehicles sold in 2022.

Germany's Center of Automotive Management (CAM) points out that last year BMW made only €930 ($1,100) per vehicle and if it doubled that in 2021 it still wouldn't come close to the heady days of 2017 when profits hit €3,000 ($3,600) per car.

German car-maker BMW partnered with Louis Vuitton to create the ideal travel companions for the plug-in hybrid BMW i8. The collaboration resulted in an exclusive collection of four suitcases and bags.

BMW Group (Germany) owns BMW, Mini, and Rolls-Royce. Fisker Inc. (U.S.) owns Fisker, a reborn electric car brand that has partnered with Magna-Steyr to build its vehicles. Ford Motor Co.

Founded in May 2003, BMW Brilliance Automotive Ltd. (BBA) is a joint venture between BMW Group and Brilliance Auto Group. Its business operations include R&D, procurement, production, sales and after-sales services of BMW automobiles in China.

Toyota: Toyota, Daihatsu, Lexus. Ford Motor Company: Ford, Lincoln, Troller. General Motors: Cadillac, GMC, Chevrolet, Holden. Renault-Nissan-Mitsubishi Alliance: Renault, Nissan, Infiniti, Dacia, Datsun, Samsung Renault, Lada, Mitsubishi.