Who Shops More Online? Baby Boomers or Millennials?
Generation X (people born between 1966-1981) makes more online purchases than any other age group, averaging nearly 19 transactions per year.
This might come as a surprise to many considering Millennials are the digital natives of our society.
However, as Millennials grow older and enter the workforce and start families, their spending increases. It’s expected that Millennials’ online shopping will increase exponentially in the future and far surpass online spending by older generations.
So, if you want to market your products to Millennials, you need to create a value proposition they can identify with. Millennials view the products they buy as an extension of their image and if a product doesn’t have a positive effect on their desired self-image, they won’t buy it.
Takeaway: You need to sell Millennials on the story. Ask yourself, “What is the scenario in which your product will help them overcome a problem or make them feel better?”
More 2019 Stats
The Average Number of Form Fields on Landing Page Conversion Forms is 11
But Removing the Navigation Menu can Increase Conversions by 100%
9% of Ecommerce Sites are Offering a Rewards Loyalty Program to Customers
It’s Estimated that there will be 1.92 Billion Global Digital Buyers in 2019
The Number One Reason People Shop Online is Because They Can Shop 24/7
33% of B2C Ecommerce Website are also Conducting B2B Transactions
Longer Mobile Page Load Times Drastically Increase Bounces
Average E-Commerce Conversion Rates Vary from 2.8% to 4.5%
22% of Online Retailers Still Don’t have a Mobile-Friendly Website
More Stats
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