Instagram Business vs. Creator Account (2024)

FAQs

Instagram Business vs. Creator Account? ›

Business and Creator accounts have many similarities, but each is geared toward a slightly different user. Creator accounts work well for personal brands and influencers, while Business accounts are meant for brands and influencers who have already built in their monetization strategy.

If you're a business using Instagram for lead generation or to promote your physical location, then Instagram's Business account has the features you want. However, if you want access to monetization tools and more audios for your content, then the Creator account is the way to go.

While you'll still be able to track Creator Accounts, switching your brand account from Business to Creator will hinder your ability to use Bazaarvoice Social Commerce. Switching to a Creator account will remove your ability to post to Instagram (manual or automatic), track hashtags, track users, and see your insights.

Unfortunately, the Instagram creator account does not allow you to integrate with third-party apps due to Instagram API restrictions. This limitation means creators miss out on tools like Social Champ for scheduling posts and comprehensive analytics.

Does creator account reduce reach? YES! Instagram deliberately reduced the organic reach of creator accounts to encourage creators to utilize paid advertising and sponsored content.

So, which one is best suited to you? Instagram suggests that the Creator Account is best used by public figures, content creators, photographers, artists and influencers. Whereas the Business Account is suitable for retailers, local businesses, brands, organisations or service providers.

The ability to access powerful Instagram analytics is one of the biggest perks of switching to an Instagram Business Account. Instagram provides Business Accounts with a comprehensive look into their profile performance. Your account Insights help you keep track of your reach, social media engagement and follower data.

Creator Accounts allows faster monetization of Instagram marketing efforts. Last but not least, Creator Accounts allow influencers to create shoppable posts.

If you have an existing Business account, you'll find the option to switch in Settings >Account > Switch to Creator account!

The creator account on Instagram gives you a set of tools that makes it easier to control your online presence, understand your growth and manage your messages. Professional Dashboard: track your performance, access and discover professional tools, and explore educational information curated by Instagram.

Do Creator accounts get more followers? ›

Do creator accounts get more followers? Just switching to a creator account will not immediately begin growing your following, but it will give you data and insights about your best performing posts, follower demographics, and more that you can leverage in order to organically increase your following over time.

However, if the person is primarily interested in creating content and building a personal brand, they may want to consider switching to a creator account. This will give them access to features that are specifically designed for creators, such as the ability to sort messages and use music in Reels.

Instagram says there's no difference in the feed presence of business and personal accounts, meaning having one or the other does not affect reach.

Some Instagram accounts have low engagement because they are not following the best practices for Instagram marketing, such as creating high-quality and relevant content, posting timely and consistently, using correct hashtags, interacting with others, and using Circleboom 🙂.

Instagram Creator Accounts offer more in-depth insights about your following than business profiles do. These insights will not only show you overall growth, but the daily growth and follower loss as well. You can use this knowledge to determine whether or not your social media marketing went wrong.

The creator account on Instagram gives you a set of tools that makes it easier to control your online presence, understand your growth and manage your messages. Professional Dashboard: track your performance, access and discover professional tools, and explore educational information curated by Instagram.