The biggest hotel brand in the United Kingdom (UK) is Premier Inn. The brand, owned by British hospitality group Whitbread, had 75 thousand hotel rooms across the UK in 2018. It was followed by Travelodge, with close to 42 thousand rooms, and Holiday Inn with over 20.5 thousand (not including Holiday Inn Express branded hotels).
Budget hotels dominate the UK market
Although London is home to some of the most iconic hotels in the world, falling within the upper luxury category, hotel supply figures show a higher trend towards lower budget and economy brands. Whitbread and Travelodge are among the United Kingdom’s leading hotel groups for room supply, and both compete in the budget market. InterContinental Hotels Group (IHG) and Accor also compete in the mainstream market, IHG with Holiday Inn and Accor with Ibis, although both groups have brands spanning midscale and luxury markets.
UK hotel supply – what’s in the pipeline
Data on the number of hotel bedrooms in the UK reflects positive trends in the market, with the room supply growing in recent years. Further investment in new rooms was also in the pipeline. Hotel room supply forecasts for 2019 continued to show additional growth in the market both in London and across UK regions.
