Marketing Manager - Career, Role, Education, Jobs & Salary (2024)

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Marketing Manager

- Salary, Qualification, Skills, Role and Responsibilities

Overview
Career Types
Work Environment
How to become
Skills and Traits
Certifications/Internship
Career Progression
Jobs
Job Market
FAQs
QnA

Who is a Marketing Manager?

Good marketers see consumers as complete human beings with all the dimensions real people have ~ Jonah Sachs

A career as a Marketing Manager is all about overseeing a company or product marketing. He or she can be in charge of multiple programmes or goods or can be in charge of one product. A marketing manager is enthusiastic, organised, and very diligent in meeting financial constraints. A marketing manager prevents unauthorised statements and informs the public that the business is doing everything to investigate and fix the line of products. A Marketing manager plans and executes marketing initiatives to create demand for goods and services and increase consumer awareness of them.

A wide range of actions can be included by this broad term, including designing, administering, and assessing marketing plans. Students can pursue an MBA in Marketing Management courses to become marketing managers. Here, in this article, we have discussed the marketing manager skills, marketing manager job description or marketing manager roles and responsibilities, how to become a Marketing Manager in India or how to become a marketing manager after 12th.

Marketing Manager in a Nutshell

A marketing manager comforts public anxiety and dissatisfaction through announcements and commercials, guaranteeing the credibility of the organisation escapes inadequacies. He or she works with other team members to produce advertising campaigns that are both simple and complex. A marketing manager decides if a new product or service is marketable.

Students can opt for an MBA in Finance or an MBA in Digital Marketing Management to be a marketing manager. He or she evaluates the public interest level with respect to a new product or service. A marketing manager is appointed to encourage buyers to buy products from the firm and to increase awareness of the brand through marketing strategies.

Quick Facts for Marketing Manager

Industry
Marketing
Average Salary in India
₹95500
Suitable for
Male, Female

A career as a marketing manager is not gender-specific. Men, females and others can choose marketing as a career. In India, male and female marketing managers receive equal benefits because gender is insignificant in this profession.
Any special needs
Yes

A career as a marketing manager suits everybody, even those with special needs. Occasionally they may be asked to attend events and schedule meetings with clients. Individuals with bodily deformities can organise and conduct marketing campaigns for corporations, they should have the drive to show the world that they can fulfil their goals under all circ*mstances. Read the entire article to learn more about how to become a Marketing Manager in India.

Table of Contents for Marketing Manager

What is the role of Marketing Manager?

Types of a Marketing Manager

What is the workplace/work environment of Marketing Manager like?

How to become a Marketing Manager?

What are the skills and qualities required to become a/an Marketing Manager?

Which certifications and internships can be helpful in becoming Marketing Manager?

Career path progression for Marketing Manager

Marketing Manager Jobs and Salaries

What is the job outlook for Marketing Manager?

Frequently Asked Questions for Marketing Manager

What is the role of Marketing Manager?

Are you thinking of how to become a Marketing Manager in India or what are the marketing manager roles and responsibilities? A career as a marketing manager involves a range of duties, like designing marketing strategy estimates and budgets, sending them for approval, and coordinating with advertising agencies. An individual in the marketing manager role also negotiates, plans sales and promotional contracts, and updates promotional strategies. Unexpected incidents may arise when one of the company's members misinterprets in public, thereby requiring immediate damage control, or when an external force threatens the business.

A marketing manager determines pricing and marketing strategies with other team members. He or she searches for new markets that may need the products or services of the organisation. An individual in the marketing manager role manages the brand development analysis, providing a detailed understanding of the strengths and limitations of the product, before introducing the product to unconventional markets. So how to become a marketing manager and what does it take to become one?

Resource Links for Online MBA

Target setting

The role of a marketing manager is to define the objectives for monthly quotas and marketing. A marketing manager oversees the marketing team and supervises its work reports. Target setting helps a marketing manager to guide and motivate the team in performing the tasks and events that impact revenue.

Target Audience

A marketing manager works hand in hand with the sales department to decide whether the services and goods meet the target audience's needs. It is important to select a target audience because it enables the business to direct its investments on those markets with potential growth, brand value and brand loyalty. A marketing manager develops and implements a marketing plan that is specific to the needs of the targeted audience.

Monitoring progress

The marketing manager roles and responsibilities track the development of any company and its employees. He or she examines the data and monitors the improvements in market performance. Observing a project explains the process of keeping a record of progress-related measures, like team performance and service period, identifying potential difficulties. A marketing manager takes the required remove steps to ensure that the project is within the framework, in the proper expenditure and within the deadlines.

Mentoring

A marketing manager is responsible for mentoring individual members and managing incentive programmes. Mentoring is a standardised support system in which one mentor offers his or her experience, knowledge and skills to help others grow their careers. Mentors need to be knowledgeable and eager to provide assistance whenever the need arises.

Types of a Marketing Manager

Below we have provided the types of a Marketing Manager or Marketing Manager career options.

Market Research Analyst:Market research analysts collect and analyse information about customers and competitors. Market research analysts analyse market dynamics to look at potential products or services. Market research analysts evaluate customer demand to help organisations determine how their products and services should be shaped, advertised, and commercialised. Most market research analysts work for consultancy firms.

Market research analysts alsowork directly at consumer and product companies as part of the marketing team. They convey their observations to managers and consumers through graphs, diagrams, and charts to support them in making better decisions regarding product launches, adjustments and marketing strategies.

SEO Analyst: Search engine optimisation analysts maintain that future and current consumers can identify and access the content of a company. They are an important part of the marketing department and are an integral part of preparing the marketing strategy of the company. The role of SEO Analysts includes carrying out keyword analysis, improving the content and tracking user interaction across the website.

EO Analystsshould be aware of current SEO techniques and resources to be successful in this role and have strong analytical skills. They conduct keyword research using various tools such as Moz and Keyword Planner. SEO Analysts track significant SEO metrics including organic traffic, transaction rates and time spent on the page.

Chief Marketing Officer: Chief marketing officers (CMOs) are C-level corporate executives accountable for an organisation’s operations related to the creation, communication and delivery of value-added offers for customers, clients or business partners. Chief marketing officers oversee the planning, development and execution of the marketing and advertising initiatives of an organisation. Chief marketing officers are responsible for preparing, developing, managing and evaluating the overall marketing strategy for their businesses. They produce revenue by increasing sales through effective marketing using market research, pricing, product advertising, marketing and public relations.

Brand Manager:In the career of a brand manager, one is responsible for monitoring market trends and overseeing advertising and marketing activities so that the intended message is put across for a particular product or a service. He or She should know when and how to allocate funds for various purposes such as packaging, advertising, market research, and promotions.

In a career as a brand manager, one has to be mindful of not only profits but also of the customer's satisfaction as well. He or She has to assist and coordinate with the marketing analyst and assistant brand managers of the team. He or She has to plan the strategies and execute the strategies well to see the progress of the company.

What is the workplace/work environment of Marketing Manager like?

A career as a marketing manager includes the promotion and distribution of products or services. An individual in the marketing manager role researches to determine a target group maintains market research, describes goals, develops concepts and sets campaign expenses. An individual in the marketing manager role spends a considerable amount of time in the office environment. A career as a marketing manager is a regular job and the individual prefers working in an office, and generally in a safe atmosphere.

Does Marketing Manager require travelling?

Likely

Yes, the marketing manager's career occasionally requires travelling to meet with the organisation’s clients. This happens when they are required to meet the client at the company. An individual in the marketing manager role travels quite frequently both internationally and domestically to provide instructions and monitoring for major marketing campaigns.

Employment Shifts

Full Time

Job shifts are usually full time in a career as marketing manager. A marketing manager performs full-time, but shifts differ by workload. He or she, however, seems to work in the daily shift, which does not indicate they should not have to spend extra shifts. An individual in the marketing manager role operates 40 to 45 hours a week, with particularly important tasks that also require additional shifts.

Employment Nature

Contractual, Permanent

A marketing manager's job can also be permanent or temporary in nature. As part of a group, a marketing manager must work within organisations. An individual in the marketing manager role communicates about projects with colleagues or interacts with customers around the world. Individuals who opt for a career as Marketing Manager would also need to be able to travel to meet clients depending on the customer's geographical position. He or she may be employed for a certain period of time, but the individual is usually employed as a permanent employee.

Work Place

Office

A career as a marketing manager includes making plans for marketing campaigns and carrying them out. Those activities are carried out in the office setting. Marketing Manager job requires intelligence and strength of mind but not much physical labour.

Presence in Geographical Area

Semi-urban, Urban

A career as a marketing manager has fewer possibilities in rural areas than in urban or semi-urban regions. However, this in rural areas began to expand with each day.

Time Pressure

Likely

An individual in the marketing manager role involves carrying out certain activities within a defined time span for a company or individual. A career as a Marketing Manager is one of India's emerging career opportunities that requires a lot of time and emotional stability.

Overtime Details

In most companies, a marketing manager works for nine hours a day on a daily basis. Yet he or she has to work harder when it comes to product launches. For many tasks that need more effort, individuals who opt for a career as Marketing Manager in these circ*mstances will stretch the duration of the shifts to complete it in time. Read further to know how to become a Marketing Manager in India.

Weekly Hours of Work

Min 40 Hours

A career as marketing manager includes working about forty hours a week, almost nine hours a day. The job of a marketing manager falls under some shifts, and a marketing manager can also work longer hours to address the issue in different types of projects. While he or she is working nine to ten hours a day, at the time of product launch it may be up to fifteen hours.

How to become a Marketing Manager?

Steps to become a Marketing Manager

You must have at least seen three to four brand names in a day when you step out of your house. Have you ever wondered who is the mastermind behind this promotion? If you are interested in creating marketing strategies and plans and are creative enough then a career as a Marketing Manager is the best option for you. If you are interested in creating advertising campaigns and looking for the details on how to become a Marketing Manager in India then below we have given the steps for how to become a marketing manager after 12th.

Identifying the Skills
Enrol in Formal Training/Course
Pursue Specialised Certification
Build an Attractive Resume
Pursue an Internship
Find Jobs and Apply
Create an Attractive Portfolio
Begin your Marketing Manager Career

01 Step

Identifying the Skills

If you are planning to become a Marketing Manager then you must know what are the Marketing Manager skills, Marketing Manager eligibility and marketing manager qualifications in India. In this section, we have mentioned Marketing Manager skills, both hard skills and soft skills.

Some of the Marketing Manager soft skills are problem-solving, attention to detail, organisational, communication skills, decision-making skills, creativity and analytical skills.

Leadership Skills	Analytical Skills
Problem-Solving	Attention to Detail
Communication Skills	Creativity
Decision-Making	Organisational

The Marketing Manager hard skills are CRM (Customer Relationship Management), content creation, writing, market research, brand management, project management, data analysis and SEO.

CRM (Customer Relationship Management)	Content Creation
Writing	Market Research
Brand Management	Social Media Marketing
Content Marketing	Project Management
SEO	Strategic Planning
Data Analysis	Basics of User Experience (UX) Design

02 Step

Enrol in Formal Training/Course

To become a Marketing Manager you must pass 10+2 with any of the subjects from a recognised board. You must obtain a bachelor’s degree and then opt for an entry-level job and then go for a master's degree. We have mentioned below the Marketing Manager exams, bachelor’s degrees and master’s degrees.

Entrance Examinations

CMAT	MAT
SET	JNU EE

Bachelor’s Degree Programmes

BBA (Bachelor of Business Administration)	BBA in Marketing
B.Com (Bachelor of Commerce)	BBA In Digital Marketing

Master’s Degree Programmes

M.Com (Master of Commerce)	MBA (Master of Business Administration)
MBA in Digital Marketing Management	MBA in Marketing Management

03 Step

Pursue Specialised Certification

You can also opt for a specialised certification course apart from your formal education. In this section, we have provided some of the relevant Marketing Manager specialised certifications that you can opt for and gain additional knowledge and skills. It is not compulsory but it is recommended as it will add more value to your degree and resume.

Certified Marketing Manager	Certified Services Marketing Manager
Certified Marketing Planning Manager	Special Services Marketing in India
Quantitative Marketing Research	Professional Certificate Program in Marketing and Sales Management
Business Management Marketing Principles and Practice	Mastering Digital Marketing SEM, SEO, Social Media and Beyond

04 Step

Build an Attractive Resume

Once you have completed your formal education and certification course, you can create a strong resume and start looking for Marketing Manager jobs and internships. Your resume needs to include all your details like your education, your interests, your skills and your certifications.

05 Step

Pursue an Internship

In a career as a Marketing Manager, you are required to work or be a part of the marketing, creative, communications or digital team. You can apply for internship opportunities in one of the digital companies where you will be taken as a marketing intern and you will be assisting the marketing department. You will be assisting in creating various advertising and promotional efforts. You will also learn clerical and administrative work, creating social media campaigns and preparing promotional tools or materials and presentations.

Once you have created your resume you can apply using various internship platforms such as Internshala, Internsworld and others by uploading your resume.

06 Step

Find Jobs and Apply

Once you have completed your internship and gained some of the work experience. You can now find Marketing Manager jobs on various job posting websites by updating and uploading your resume on job offering platforms such as Naukri, Linkedin, Monster and Indeed and then preparing and attending some of the relevant interviews.

You can apply for some of the entry-level marketing positions such as marketing coordinator, assistant marketing, salesperson, and assistant buyer. You are required to have at least three to five years of experience in marketing, sales or a related area to apply for the position of Marketing Manager.

07 Step

Create an Attractive Portfolio

When you have completed your entry-level jobs and now are eligible to apply for the Marketing Manager position. You can now create an attractive resume as well as a portfolio to showcase your talent or capability. Your digital marketing portfolio must highlight your marketing skills, the projects you have worked on, and your achievements as well. You can include some of your best promotional materials, content or campaign details. Once you have updated your resume and created an attractive portfolio you can now apply on various job offering platforms.

08 Step

Begin your Marketing Manager Career

After attending some of the interviews, select the best offer, accept it, and begin your career as a Marketing Manager. This is the most important step in how to become a Marketing Manager in India.

What are the skills and qualities required to become a/an Marketing Manager?

Communication skills
Analytical skills
Creativity
Interpersonal skills

You must be wondering how to become a marketing manager in India. So, in this section, we will be describing the marketing manager qualifications and marketing manager skills. In order to make a career as a marketing manager one must possess some skills. Here, we will discuss how to become a marketing manager in India and marketing manager skills.

Interpersonal Management: Marketing managers work in different roles, both within the organisation and outside it. Interpersonal skills are the abilities and strategies which an individual uses to communicate with everyone effectively. In the corporate world, the word implies an individual's ability to work effectively with each other. Interpersonal skills differ significantly from communication and teamwork.

Analytical Skills: With the emergence of digital media, advertising, and promotions, the marketing industry is developing. Marketing managers need to be able to determine consumer desires and identify the most appropriate strategies for their organisation. Analytical skill begins by gaining exposure among a company's consumers.

Communication Skills: Marketing managers must be able to interact effectively with a team composed of several other managers or staff members during the promotions and marketing process. In particular, they need to communicate with the public.Communication is crucial because it gives consumers a glimpse of the various products that the business provides. An individual in the marketing manager role also highlights the effectiveness, features, and standards of a specific product. This practice of communicating with consumers is extremely important in the marketing industry.

Creativity: An individual in the marketing manager role should be able to create unique and innovative concepts. Creativity in marketing fulfils the corporate demands of clients. Creativity requires a substantial understanding of how a company meets the needs of a consumer. This could be as important as casting out a successful performer for a company. In terms of marketing and advertising, creativity is the most important aspect. This is the most effective method for developing unforgettable memories for consumers and is a great way to establish the target audience.

Popular Online Finance Courses and Certifications

Which certifications and internships can be helpful in becoming Marketing Manager?

We have mentioned below certifications that individuals may opt for who want to establish a career as a Marketing Manager.

Post Graduate Certificate Program In Design Innovation & Strategy (PGCP)	Executive Development Program in Sales and Marketing Management for Real Estate
Executive Program in Marketing Strategy	Executive Development Program in Marketing Analytics

Internship Availability

Yes

In order to have a better understanding of a career in marketing, it is always important to go for an internship. An internship gives you insights into an industry and answers several questions relevant to how to become a marketing manager. Marketing apprenticeships are most appropriate for starting a career as a marketing manager. Internships are recognised as the perfect way to gain exposure. Internships help to have industry experience for the candidate. Internships also provide the ability for future applicants to incorporate the theoretical principles they have learned during their college days. A marketing intern assists an organisation in its marketing and advertising activities.

The marketing intern is involved in various activities, like recognising business needs, designing promotional materials, and collaborating with team members to evaluate the existing marketing initiatives. Marketing interns use their educational background to support the firm while also gaining practical experience. Interns in marketing, research on business dynamics, and finding ways to strengthen the marketing strategies of the organisation. They also handle social media pages for the company communicate with customers, and create content for advertising material.

Career Path Progression for Marketing Manager

Junior Marketing Manager:A Junior Marketing Manager is a professional who works under the guidance of a Senior Marketing Manager. A Junior Marketing Manager creates and implements marketing strategy and oversees all the marketing campaigns of the company.

Senior Marketing Manager: A Senior Marketing Manager is an experienced professional who helps the junior Marketing Manager. A Senior Marketing Manager leads the team aligns creative direction with company strategic goals and prepares a roadmap for advertisem*nt and sales promotion.

Marketing Manager Jobs and Salaries

Junior Marketing Manager

Monthly Salaries

Average Salary 46000

Job Description

A Junior Marketing Manager job description includes conducting market research and analysing market trends and competitor research. A Junior Marketing Manager is responsible for managing all the marketing campaigns and creating and implements marketing strategies.

Salary Description

The Junior Marketing Manager salary in India ranges between Rs 3.0 Lakhs to Rs 9.5 Lakhs with an average annual salary of Rs 6.5 Lakhs. The Junior Marketing Manager salary in India may vary depending on various job factors such as location, experience of the candidate, employer or the company or skills.

Salary Source: AmbitionBox

Read Full Details

Senior Marketing Manager

Monthly Salaries

Average Salary 145000

Job Description

The Senior Marketing Manager job description includes creating marketing strategies and implementing and developing budget and expenses estimations. He or she creates sales and advertising contracts with clients and partners, manages public relations and deals with internal and external problems.

Salary Description

The Senior Marketing Manager salary in India ranges between Rs 5.0 Lakhs to Rs 35.6 Lakhs with an average annual salary of Rs 22.9 Lakhs. The Senior Marketing Manager salary in India may vary depending on the various job factors.

Salary Source: AmbitionBox

Read Full Details

What is the job outlook for Marketing Manager?

Marketing managers are at the frontline of trade, technology, and design. Achievement in this field requires innovation, creative ideas, and resourcefulness. In an evolving, fast-paced world, marketing managers need to be detail-oriented and time-driven, and in various setups. The job market for those who are in the marketing industry is highly competitive, and a bachelor's degree could have been appropriate to enter the profession as a fresher. However, employers are searching for Masters or MBA candidates. A Master's degree is required in some fields, such as market research analysis.

The U.S. Bureau of Labor Statistics (BLS) claims that from 2014 to 2024, the job growth of marketing managers will increase faster than the overall average for all professions. Job growth may occur as businesses seek to distinguish their products and services in a market that is increasingly competitive, resulting in demand for skilled marketing managers.

Job growth can vary; however, depending on the marketing field one wants to specialise in, the location and the business, and also on marketing manager qualifications and skills. Competition for these coveted positions will be high. Also, the salaries and reputation associated with a marketing manager job will increase. Marketing manager qualifications and skills will have the best career prospects. Scroll down to read further how to become a Marketing Manager in India.

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Frequently Asked Questions for Marketing Manager

Que. Is a career in marketing good?

Ans.

Yes, definitely, a career in marketing is good. Your marketing experience will depend largely on the company and its role. But whatever marketing position you are actually pursuing, you can expect your job to give you a flexible work shift, a decent work-life balance, decent wages and plenty of innovative opportunities.

Que. Which is better marketing or sales?

Ans.

While sales and marketing in most organisations reside in different departments, integration between the two can help improve overall performance in terms of revenue and profit—sales and marketing work hand on hand.

Que. Is marketing a well-paid career?

Ans.

Marketing is an industry which is in constant evolution. In addition to this, there is substantial room for wage growth in this field, for example, the average base pay for a senior marketing manager rises to a range of between Rs. 50,00,000 and Rs. 1,00,00,000 annually.

Que. What are the 7 Ps in marketing?

Ans.

Once you have developed your marketing strategy, you should use a "Seven P Formula" to continually assess and re-evaluate your business activities. These seven are price, packaging, promotion, product, place and positioning.

Que. What are the top master degree programmes?

Ans.

The popular master’s degree and doctorate programmes are M.B.A. (Marketing), M.A. (Marketing Communication), MS in Marketing, Master of Accountancy, Master of Business Administration (MBA) andMaster of Business analytics.

Que. What are the top MBA entrance exam in India?

Ans.

The top MBA entrance exams in India are Xavier Aptitude Test (XAT), Management Aptitude Test (MAT), CMAT (Common Management Admission Test) and Common Admission Test (CAT).

Que. What marketing manager do?

Ans.

A Marketing Manager conducts market research and analyses the market trends and the competitor research. A Marketing Manager is responsible for managing all the marketing campaigns and creating and implementing marketing strategies.

Que. Do marketing managers travel?

Ans.

Yes, in a career as a marketing manager, you may be required to travel from office to office and from country to country.

Que. What qualifications do you need to be a marketing manager?

Ans.

The qualifications you need to be a marketing manager is a bachelor's degree or any equivalent in marketing, business, or related field.

Que. Can I do marketing manager after 12th?

Ans.

Yes, you can pursue marketing manager after the 12th. The eligibility criteria for the marketing management course is 10+2.

Que. Which course is best for marketing manager?

Ans.

The bachelor's degree (or equivalent) in marketing, business, or related field course will be best for marketing managers.

Que. Is marketing manager hard?

Ans.

If you develop both the skills, hard skills and soft skills and learn the ability to handle the team members and build confidence, then a career as a Marketing Manager is not hard or difficult.