Marketing zählt zu den zentralen Funktionen in der Führung eines Unternehmens. Ohne den Absatz der hier produzierten Produkte ist unternehmerischer Erfolg nicht möglich. Das Marketing Studium versetzt dich in die Lage, die besten Absatzchancen für ein Produkt oder eine Dienstleistung zu erkennen, den erwarteten Absatz zu berechnen, entsprechende Kampagnen zu planen und deren Erfolg zu analysieren.
Über den Absatz lassen sich auch Rückschlüsse auf das Produkt oder die Dienstleistung selbst ziehen. Deine Akzeptanz-Analysen tragen dazu bei, das Angebot noch besser an die Erfordernisse des Marktes anzupassen. Das hat Einfluss auf die Unternehmensstrategie, weit über das Marketing hinaus. Hieraus ergibt sich zugleich eine hohe Verantwortung, die eine breite Wissensbasis voraussetzt. Diese vermittelt dir das Marketing Studium.
Wenn du Marketing und Vertrieb studierst, wirst du mit den betriebswirtschaftlichen Grundlagen vertraut gemacht. Auf dem Lehrplan stehen Volkswirtschaftslehre, Wirtschaftsrecht und Wirtschaftsmathematik. Du lernst die Aufgaben, Methoden und Systeme im Controlling, erhältst die Befähigung, Finanzierungen zu prüfen und im Rechnungswesen die Soll- und Ist-Werte zu analysieren. Zu deinen Kompetenzen zählt auch das Management von Projekten, Kundenbeziehungen und komplexen Prozessen.
Das Marketing-Studium schließt in den höheren Semestern Spezialisierungen ein, die gerade in großen Unternehmen gefragt sind. So kannst du dich zum Beispiel mit den Erfordernissen im Online-Marketingoder E-Commerce befassen oder den Wachstumsmarkt Social Media genauer betrachten. Ebenso denkbar ist eine Erweiterung des Marketing-Studiums in Richtung Medienrecht.
FAQs
Is a marketing degree hard? Like other degree programs, marketing comes with a unique set of challenges. These challenges can depend on a student's foundation of knowledge and skills. That is why finding a marketing degree program that pairs best with your learning style and career goals is essential.
Why is marketing so difficult? ›
Many businesses struggle with it, and one of the primary reasons is the challenge of truly understanding their clients. It's not just about knowing their age, demographics, or preferences; it's about delving deep into their minds and entering the conversation taking place within.
How to pass marketing management exam? ›
Applying marketing theory to real-life examples is an excellent way of highlighting your knowledge of particular areas. Do your research before the exam and start to build up a portfolio of well-executed real-life marketing projects that could be used to back up the theory in your answers.
How hard is it to break into marketing? ›
Entry-level marketing positions are competitive, and even though they are an entry point into a profession, they typically require a certain level of education. Some companies may accept someone without a degree, but having one is usually a minimum requirement, especially if you're looking to progress to senior roles.
Is marketing a lot of math? ›
If you pursue a marketing degree, math will be required in intro-level accounting, finance, stats, and economics classes. Afterward, as you specialize, you may encounter math as part of case studies or coursework. However, the math required is less trigonometry or calculus and more basic math/algebra.
What is the hardest part of marketing? ›
Understanding Client Needs
You need to continuously understand the evolving needs of your business clients. This involves deep market research, client interviews, and staying ahead of industry trends.
Does marketing not pay well? ›
While there are many well-paying careers in the marketing field, the highest-paid individuals often hold the title of chief marketing officer (CMO). A CMO can make around $182,000 a year on average.
Does marketing have hard math? ›
While the integration of math in marketing offers immense opportunities, Many students may find it daunting to grasp complex mathematical concepts, for which they often seek Marketing assignment help. It involves Complex Concepts and an Understanding of advanced mathematical formulas and techniques.
Is marketing a stressful major? ›
According to the study of Workfront, one in four marketing professionals said that they experience high stress on a daily basis. 71 per cent of the marketers claimed that they experience the feeling of burning out while 66 per cent said that they are expecting an increase in their stress level in the near future.
How do I prepare for a marketing exam? ›
Preparing for marketing exams requires a combination of understanding key marketing concepts, using the right textbooks and study guides, and taking online marketing courses and tutorials.
Five must-have habits of great marketers:
- Clearly communicate value to target customers.
- Understand why people behave the way they do.
- Support customers during major changes.
- Identify and connect with a specific audience.
- Master the art and science of marketing.
You have several options for studying marketing as a graduate student. You can get your Master of Science in Marketing, Master of Business Administration (MBA) with a concentration in marketing, or Master of Science in Management with a marketing specialization.
Can you be shy and do marketing? ›
Being an introvert doesn't mean you won't be able to market effectively. Instead, it means that you'll find a way of attracting and connecting with clients that's different from how an extrovert approaches those tasks.
Is it smart to go to school for marketing? ›
Marketing is a highly competitive and rewarding field. Businesses across every industry rely on marketing professionals to generate awareness of their brand and increase sales of their products and services. If you're a strategic and creative problem-solver, then a career in marketing could be right for you.
Is marketing still in demand? ›
Digital marketing is one of the fastest growing in-demand skills for 2024, ranking in Coursera's COUR -1.1% top 10 list in their Job Skills Of 2024 report.
What to expect in a marketing class? ›
Generally, you can expect to learn about the fundamentals of marketing, including principles like the '4 Ps'—product, price, place, and promotion. There might be a unit on market research, where you'll learn to gather and analyze consumer data, and understand target markets.
Are marketing courses worth it? ›
Are marketing certifications worth it? Definitely! Gaining certifications for marketing helps your resume stand out from other candidates in the competitive world of digital marketing.
Do I need to be good at math to study marketing? ›
Marketing is another big area of business that does not necessarily require much math. While market research analysis will likely use a good deal of math, most marketing specialists are more likely to need creative thinking skills and a keen understanding of consumer behavior.
Is marketing a good course to study? ›
Marketing studies improve your communication skills
The better the story of your business is, the more likely customers will be to notice, remember, and agree with you. Not to mention that once you become good at Marketing communication, you can use your new skills even in day-to-day life.
