The Best Real Estate CRM Of 2024 (2024)

As we were choosing the best CRM for real estate agents, we considered all of the factors that make the needs of a real estate agent unique and important. We looked at everything from pricing and ease of use to the specific real estate industry features that are available. Let’s look at the most important criteria that impacted our recommendations.

Pricing

We wanted to make sure that all the options on this list were affordable for what each offered. The value for the amount you’ll have to spend was weighed to make sure that each solution is a viable candidate to use compared to the competition. Additionally, we looked at the range of prices between plans and the value that each higher-priced plan brings to the user. We also looked for transparent pricing by a provider as some require potential customers to contact their sales department to receive a quote. This accounted for 10% of our weighted scoring.

Features

We looked for how the features meet the specific needs of real estate agents and teams. Real estate agents need more direct messaging features with easy access to history since some customers won’t provide repeat business for years to come. Being able to easily communicate with leads, prospects and past customers in different ways was a necessity. Other features we considered for essential included pipeline management, analytics tools, custom dashboards, document libraries, third-party integrations, mobile apps and multicurrency support. We weighted features at 55% of our total score.

Third-party Reviews

We researched reviews from real users to gauge their opinion of each platform. This entailed ranking both the overall score from customers and the number of reviews on site that included G2 and Capterra for these scores to give the fullest picture of reality and reduce bias. These accounted for 5% of the total score.

Expert Analysis

Our experts preferred software that was not only easy to navigate and use without any customizations but also one that is easy to make needed changes without a tech team. Agents don’t have a lot of extra time to learn a complicated CRM system, so the more it just works with their natural workflow, the better.

Other factors we looked at include value for the money, popularity and stand-out features, such as customer support. Many real estate agents don’t have access to a tech team, so customer support on all software can be very important. Whether you might need help setting up integrations or just to get the software running, customer support plays a big role in finding any software—especially a CRM that you’ll be using every week. Altogether, this analysis makes up 5% of the total score.