You don’t want to put all your eggs in one basket. It’s a repeated cliché, primarily because it’s true. Investing your time and money in only one idea is risky. It’s equally risky to invest all of your marketing budget in one ad, or one type of ad. A multifaceted marketing campaign is one that reaches people with more than one medium. A multifaceted campaign may consist of any combination of a print ad, a digital ad, a direct mail flyer, a booth at a trade show… the possibilities are endless.
A multifaceted approach allows you to both reach new people, and to reach the same potential clients multiple times. Common marketing wisdom says that 7-10 touches will increase the chance of a sale by 50%. If you’re sending out direct mail flyers, using Google Ads to reach people online, and appearing at trade shows, you’re much more likely to find your customer than if you’re only reaching out in one of those ways. By planning a multifaceted campaign, you can track where your most successful leads come from, ensure that your message is consistent, and schedule ads to appear to people at appropriate intervals.
This may seem like a logical approach to marketing. But some companies choose not to engage in a multifaceted campaign simply because it’s not the way they’ve marketed in the past. Smaller companies, or those who have achieved some success without marketing, are prone to believing that they have found a secret marketing formula or medium.
The truth is that often these businesses have succeeded despite their lack of a multifaceted approach, as opposed to because of it. If a new competitor, one who understands the value of multifaceted marketing, comes into the arena, the business may find that their trusted method of outreach no longer works as well. The ability to pivot and reach new audiences, or reach your existing audience in a new way, is another benefit of multifaceted marketing.
In order to launch a successful campaign, it’s important to work with a company with expertise in all the mediums you want to use. It is possible to work with a variety of freelancers or agencies and launch different campaigns, but by doing so you’ll lose consistency. A consistent look and message are essential for a campaign to be successful. Working with someone different for each type of ad or campaign may also be more expensive in the long run, as each type of marketing will require starting from scratch with your company.
Although trying new things and branching out in different directions can be frightening, a multifaceted marketing approach is a logical way to reach your customers and clients. Contact Marstudio to find out how we can help!
FAQs
A multifaceted campaign may consist of any combination of a print ad, a digital ad, a direct mail flyer, a booth at a trade show… the possibilities are endless. A multifaceted approach allows you to both reach new people, and to reach the same potential clients multiple times.
What is the importance of campaign in marketing? ›
Overall, marketing campaigns are absolutely vital to any business's success. They provide an opportunity to showcase a brand, differentiate a business from competitors, build customer loyalty, and ultimately increase revenue.
What are the most important aspects of a marketing campaign? ›
Creating a goal and a vision at the beginning of the campaign is vital. Reaching the appropriate target audience is paramount in a marketing campaign. The delivery of the target campaign should form around the type of consumer that is being targeted.
What is a multifaceted sales? ›
Multi-Faceted Selling is a marketing strategy that makes use of multiple mediums to effectively sell products to the right target market. Different marketing strategies are enacted to find the best strategy while eliminating those that don't.
Why is multichannel marketing important? ›
The importance of multichannel marketing
Multichannel marketing is important for the simple reason that you must be where your customers are. And they are everywhere. If you need another reason, consider this: Multichannel customers spend three to four times more than single-channel customers do.
What is a multifaceted approach? ›
A multi-faceted approach in data collection involves using various methods and strategies to gather and analyze data from different perspectives. It aims to create a comprehensive and holistic understanding of the research topic by considering multiple dimensions and sources of information.
What are the three most important factors in an effective marketing campaign? ›
3 Key Elements of a Successful Marketing Campaign
- Branding – Highlight Uniqueness Of Your Brand.
- Unique Selling Point – Make Your Product/Service The Best Thing About Your Business.
- Media Channel – Choose The Right Channel To Reach The Target Audience.
It can be anything from generating high-quality leads and raising brand awareness to increasing customer value and improving your referral rate. A campaign without a clear goal is essentially a waste of money. Because you won't know how to measure the impact or value of the work you've put in.
What is an effective marketing campaign? ›
A successful marketing campaign requires thorough research, a deep understanding of the target audience, compelling content, social media leverage, creative yet relevant approaches, and precise messaging with clear calls to action.
What contributes to a successful marketing campaign? ›
Top 10 key components to a successful marketing campaign
- Clearly define your target audience.
- Establish your goals.
- Define your target.
- Create targeted content.
- Engage with your audience.
- Offer something valuable.
- Up your chances of going viral.
- Distribute and promote your campaign.
In conclusion, a successful marketing strategy is built upon three key pillars: target market identification, value proposition development, and effective marketing communication. Understanding the importance of each pillar and integrating them into a cohesive strategy is crucial in driving business success.
What does multifaceted mean in business? ›
having many different parts or sides: It's a multifaceted business, offering a range of services. Synonyms. complex. many-sided.
What is the quality of being multifaceted? ›
: having many aspects or sides.
What are examples of multifaceted things? ›
The multifaceted term means something has many sides, like a multifaceted diamond. In a person it also means they have many sides to them- they have depth and are interesting.
What is an example of a Multisegment marketing strategy? ›
Real-World Examples of Multi-Segment Marketing
Nike has distinct marketing campaigns directed at professional athletes, weekend warriors, and people who wear athletic clothing as a fashion statement. Nike also offers unique customer experiences based on demographic profiles, with personalized content.
What is an example of a Multisegment market? ›
A multisegment marketing strategy can allow firms to respond to demographic changes and other trends in markets. For example, the growing number of people too old to travel have the option of moving into one of Marriott's "Senior Living Services" facilities, which cater to retirees who need certain types of care.
What is an example of a multifaceted business? ›
Well known examples include Uber, Airbnb, Amazon, Facebook, and Alibaba. Many orchestrators provide a form of brokerage, with highly automated buyer-seller matching enabled by technology.
What is an example of multichannel marketing? ›
Multichannel marketing example: CVS
CVS has combined print advertising (both in-store and in magazines) with digital email communications for its multichannel marketing strategy.
