[UA] Create and manage custom alerts (2024)

When you create a custom alert, that alert is visible only to you in your current reporting view and in any other views to which you apply the alert.

It can take up to two days to receive a custom alert from the time that the trigger conditions are met. Alerts are based on aggregated data. Analytics first has to aggregate the data and then process the alert conditions in response to that data.

In this article:

Create custom alerts

To create a custom alert:

1. Sign in to Google Analytics.
2. Navigate to your view.
3. Open Reports.
4. Click CUSTOMIZATION > Custom Alerts.
5. Click Manage custom alerts.
6. Click + NEW ALERT.
7. Alert name: Enter a name for the alert.

   Apply to: Select the reporting views to which you want to apply the alert.

   Period: Select the frequency at which the alert can be generated (Day, Week, Month). A daily alert is based on daily changes in traffic/behavior; weekly and monthly alerts are based on week to week and month to month changes, respectively.

   Send me an email when this alert triggers: Select this checkbox if you want to receive an email when the alert is generated. If you want other people to also receive email, open the other email addresses menu, click Add new email address, enter the address and label, then click OK. The From address for the alert is noreply@google.com.

   [Available only in the United States] Click Set up your mobile phone to enter your mobile phone number.

   Alert Conditions:

   • This applies to: Select the dimension to which the alert applies.
   • Alert me when: Select the metric to which the alert applies, the condition that generates the alerts (e.g., Is less than, Is greater than), and enter the value for the condition (e.g., Is less than 20).
8. Click Save Alert.

Edit custom alerts

To edit a custom alert, navigate to your view, then:

1. Open Reports.
2. Click CUSTOMIZATION > Custom Alerts.
3. Click Manage custom alerts.
4. In the list of custom alerts, click the alert name.
5. Make any changes you want to the configuration of the alert, then click Save Alert.

Delete custom alerts

To delete a custom alert, navigate to your view, then:

1. Open Reports.
2. Click CUSTOMIZATION > Custom Alerts.
3. Click Manage custom alerts.
4. In the list of custom alerts, click Remove for an alert.