Asos SWOT & PESTLE Analysis | SWOT & PESTLE (2024)

FAQs

What is SWOT and PEST pestle analysis? ›

SWOT & PEST analyses are two methods through which companies plan ahead by conducting research. PEST analysis refers to Political, Economical, Social, and Technological factors which influence the business environment. SWOT analysis refers to Strengths, Weaknesses, Opportunity and Threats.

Weaknesses of ASOS

Strategy is about making important decisions, and weaknesses are areas where a company could improve with the help of a SWOT analysis. Reducing Market Share: ASOS is getting Intense competition from the global retail players and the e-commerce platforms like Alibaba, AllSaints etc.

ASOS' USP or Unique Selling Proposition sprawls in being UK's largest independent online and fashion beauty retailer and one of the world's leading brands in the lifestyle and retail sector, as of 2020.

ASOS focuses heavily on offering a great customer experience, which they achieve through impressive customer support, next-day delivery, free returns, an effective loyalty program, and the addition of new fashionable items on a weekly basis.

asos.com's top 5 competitors in July 2022 are: zara.com, urbanoutfitters.com, next.co.uk, boohoo.com, and more.

While a SWOT analysis focuses on a company's internal strengths and weaknesses, a PESTLE analysis concentrates on the external factors. Using both methods together produces a comprehensive evaluation of a project.

SWOT and PESTLE analysis together allow companies to get a combined view of the internal and external resources, threats, and opportunities. Since both frameworks analyze the environment based on different factors, companies can get a holistic view of the possibilities and threats that exist for them.

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal to your company—things that you have some control over and can change. Examples include who is on your team, your patents and intellectual property, and your location.

By increasing marketing efforts to leverage traffic from the sites that their competitors utilize, ASOS could convert undecided shoppers before the competition does, therefore expanding their consumer base and increasing traffic.

Just like any other company, ASOS would be nowhere without its customers. The retailer uses its visual commerce platform to showcase their loyal fans. Moreover, they make the display easily navigable by enabling navigation through categories like men's or women's apparel, denim, vacation, and more.

What is ASOS supply chain? ›

Supply Chain manages all production, storage and delivery in the warehouses, as well as the flow of products from suppliers and brands. We make sure everything arrives at our Fulfilment Centre as it should.

ASOS plc (/ˈeɪsɒs/ AY-soss) is a British online fashion and cosmetic retailer. The company was founded in 2000 in London, primarily aimed at young adults.

So, for those of you in the back who weren't listening, ASOS stands for As Seen On Screen. ASOS.com. That's because when ASOS first launched in 2000, it was a celebrity-linked clothing website.

ASOS has built a reputation for quality and value by offering its customers fun and authentic products, directly from the brands they offer. With easy and affordable shipping options to almost anywhere in the world, ASOS managed to grow its international appeal.

ASOS core values include “creativity, positivity, democracy, and people first.” With these values as the guiding principles, ASOS has recorded a remarkable growth trend. Such an outcome is proof of how applicable and impactful these values have been in this corporation making it a top company in the contemporary era.

ASOS has mastered the art of organic customer engagement through the use of a branded hashtag, enabling the company to communicate directly with their fans and establish long-standing relationships with their customers. In doing so, they have built a community of advocates who promote and recommend the company.

Exclusives. 60% of ASOS's products from other brands are sold exclusively to ASOS to sell to consumers (according to the 'ASOS Story'). The exclusive items are branded items such as Warehouse or Adidas, and they are only available on ASOS.

We'll give you every opportunity to have your say and fulfill your own ambitions. We have a strong DNA at ASOS and we call it the ASOS Way. We live by our values of being authentic, brave, creative and disciplined in everything. We're committed to promoting a diverse workforce too.

H&M competitors include Arcadia Group, Abercrombie & Fitch Company, Uniqlo and Avenue Stores. H&M ranks 1st in Overall Culture Score on Comparably vs its competitors.

In the year ending August 31, 2021, the British fashion retailer ASOS generated an operating profit of 151.1 million British pounds, up from the previous year when it amounted to 151.1 million British pounds.

Is PESTLE the same as SWOT? ›

Unlike SWOT, which is tied to analyzing a specific company's internal capabilities, PESTLE is designed examine a company's external environment. Sometimes referred to as “scanning the business environment,” a PESTLE is meant to be a macro or “big picture” look at the market in which your business operates.

SWOT and PEST analyses are similar in that both focus on environmental factors that may affect a company. Both types of analysis use group brainstorming to identifying environmental factors.

The threats portion of SWOT and the PESTLE analysis helps you avoid barriers to success. Using PESTLE can ensure that you stay current with any legal issues, such as industry regulations. You also can avoid major gaffes by engaging in business activities counter to the current social and environmental situations.

A PEST analysis is designed to be simple. It is outward-looking but does not consider internal factors, which can have a more significant effect on the health of the business. SWOT analysis offers a more comprehensive study of both internal and external factors affecting your business.

To compare, PEST analysis will only examine external factors that could affect your business (although it will help you think specifically about different areas of interest), while SWOT analysis considers both internal and external factors.

The following are some top companies' SWOT analyses: Amazon SWOT Analysis and Company Analysis. Apple SWOT Analysis and Company Analysis. Dell SWOT Analysis and Company Analysis.

Examples of opportunities for a SWOT analysis might include training, internships, or career moves. Opportunity examples for businesses include market growth, new technologies, or new investments.

ASOS says its target audience is 20-somethings.

Between 2012 and 2021, ASOS more than quadrupled its worldwide revenue and reached 3.9 billion British pounds as can be seen in this statistic. ASOS's revenue growth is paralleled with its expansion of its shopper base.

How does ASOS position itself? ›

Positioning: ASOS is the leading company behind the idea of providing celebrity fashion to consumers at cheaper prices and thus focuses its products design on the fashion trend.

ASOS's customer engagement helps build relationships and makes customers wanting more. ASOS uses social media as a productive marketing tool which has increased their outreach to others and for customers to interact and follow them.

As a result, the company has lowered full-year profit forecasts to between £20m and £60m – down from a £194m profit the year before. Asos first warned on profits in October 2021, forecasting between £110 and 140m.

Asos.com is UP and reachable by us.

Our Warehouse is based in Barnsley – it's the size of six football pitches, so pretty huge. Every one of our products comes here and is checked, picked and packed before making its way by air, land or sea, to be delivered. And, we have a Technology hub based in Birmingham's revolutionary arts and media quarter.

ASOS is a UK-based online fashion retailer founded back in 2000. It can be best defined as "Quality, ethical, 20-something fashion at any price". Diving into each definition item separately offers a great way to understand the company, its value proposition, and thus its moat.

ASOS, short for 'As Seen On Screen', is one of the most successful online fashion stores globally. It stands among the leading online stores in the clothing and shoe segments in the United Kingdom (UK), where the retailer is headquartered.

ASOS is one of the leading fast fashion companies in the world. Why? Largely because they are a convenient quick-stop shopping experience. ASOS supplies a range of products from men's shorts to women's shoes, and they even have a lifestyle department.

Not long after, ASOS expanded and began to sell products that weren't necessarily seen on the screen. This prompted the owners and managers to think more seriously about officially changing the registered name to ASOS Limited.

How do you say ASOS? ›

On their website, ASOS say: “So you know us and love us as ASOS. But people often ask where our name comes from (usually straight after they ask us how to pronounce it – it's ACE-OSS, by the way).” That's that, then. Not “ASS-OS”, not “AY-SOS”, but “ACE-OSS”.

Jason Gregory, Senior Product Manager, ASOS said: “With 85,000 products on site at any one time, and on average 5,000 new items added each week, it's more important than ever to make it easy for our customers to stay on top of what's new on ASOS.

ASOS focuses heavily on offering a great customer experience, which they achieve through impressive customer support, next-day delivery, free returns, an effective loyalty program, and the addition of new fashionable items on a weekly basis.

ASOS has adopted an affordable pricing strategy. They have a diverse product line that spans the entire price range. The products sold are of high quality but at a lower cost. They have mid-season and end-of-season sales where they sell a product at heavily discounted prices.

Our mission is to inspire young people to break down barriers and, ultimately, to achieve amazing things. We have so many experts in fashion and tech who love to pass on their talent through the Foundation – it's one of our favourite parts of being ASOS, and we hope we can change lives.

By increasing marketing efforts to leverage traffic from the sites that their competitors utilize, ASOS could convert undecided shoppers before the competition does, therefore expanding their consumer base and increasing traffic.

Just like any other company, ASOS would be nowhere without its customers. The retailer uses its visual commerce platform to showcase their loyal fans. Moreover, they make the display easily navigable by enabling navigation through categories like men's or women's apparel, denim, vacation, and more.

So, for those of you in the back who weren't listening, ASOS stands for As Seen On Screen. ASOS.com. That's because when ASOS first launched in 2000, it was a celebrity-linked clothing website.

ASOS says its target audience is 20-somethings.

Between 2012 and 2021, ASOS more than quadrupled its worldwide revenue and reached 3.9 billion British pounds as can be seen in this statistic. ASOS's revenue growth is paralleled with its expansion of its shopper base.

How does ASOS position itself? ›

Positioning: ASOS is the leading company behind the idea of providing celebrity fashion to consumers at cheaper prices and thus focuses its products design on the fashion trend.

ASOS has built a reputation for quality and value by offering its customers fun and authentic products, directly from the brands they offer. With easy and affordable shipping options to almost anywhere in the world, ASOS managed to grow its international appeal.

ASOS plc (/ˈeɪsɒs/ AY-soss) is a British online fashion and cosmetic retailer. The company was founded in 2000 in London, primarily aimed at young adults.

ASOS core values include “creativity, positivity, democracy, and people first.” With these values as the guiding principles, ASOS has recorded a remarkable growth trend. Such an outcome is proof of how applicable and impactful these values have been in this corporation making it a top company in the contemporary era.

Threats: Lawsuits for Airbnb, fines for the hosts.

At the moment, the company is facing a number of lawsuits from all over the world. Hosts are also facing legal repercussions (fines) for hosting illegal hotels. In general, it seems the biggest threat for everyone involved is the failure to follow housing protocols.

Key Points. Airbnb is more family and group travel-friendly compared to hotels. In addition, the platform offers better non-urban location listings versus hotels. Airbnb also gains favor from travelers looking for extended stays.

ASOS

ASOS.com / Parent organization

Before you ask—no, it's not AY-sos. According to the 'About Us' section on their website (which we have, funnily enough, never stumbled upon due to the fact that we were, you know, browsing the clothing section), it's actually pronounced 'ACE-oss'.

Asos (Greek: Άσος) is a village on the west coast of the island of Cephalonia, Greece. It is part of the municipal unit Erisos. Asos. Άσος Asos as seen from the Assos Castle peninsula.