Odoo website builder review (2023)

TechRadar Verdict

Odoo is an integrated website builder with a variety of features designed around the concept of apps to extend the functionality of your site. While it may work well for larger businesses, it can end up being quite expensive for anyone just starting out.


  • +

    Numerous integrated business apps

  • +

    Business-oriented content blocks

  • +

    Create multiple users to work on one site


  • -

    Can get very expensive

  • -

    Short on features

  • -

    Few widgets

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Odoo is a versatile service which offers hundreds of integrated business apps, covering areas including website building, ecommerce, sales, marketing, inventory, accounting, helpdesk and more. That's not as intimidating as it sounds. Individuals, as well as businesses, can sign up for just a handful of apps, and ignore everything else. In this review we're going to focus on Odoo's website builder and a small number of related features, including the Odoo blog.

Odoo website builder review (1)

(Video) Odoo Website - Build the perfect website!

Odoo's real strength though, is the way you can extend your initial app choice by integrating others as you need them. You might start with a website, for instance, then add the core ecommerce app, eBay, email marketing, whatever suits your requirements.

  • Also check out our roundup of thebest website buildersoftware

Odoo website builder review (2)

Plans and pricing

Odoo’s pricing is based on the number of users. If you want to add someone to your plan so they can help edit your website, it’s going to cost more. What’s unique about Odoo is how you can choose which apps and features you want to pay for - most web builders just list all the features that are included and you purchase everything together. Odoo is more personalized in this aspect. However, costs can add up fast.

If you elect to only get the the main package for a single user with no additional apps or integrations, it’ll cost you $28 (€22.00) per month (new customers currently get a $4 (€4) discount per user). Think of this as the base price. Be aware though that the website builder isn’t part of the main package and costs $24 (€16) per month on top. If you want additional features, you can add those specifically to your plan. Many cost between $12 (€8) and $20 (€16) per month. Some can go as high as $72 (€64).

If you’re interested in exploring what Oddo has to offer, a free 15-day trial gives you time to find out more.

Odoo website builder review (3)

Getting started

The interface is very organized and easy to use. Launch Odoo's free trial by registering an account with your name, email address, phone number, company name, and size. A company name is important as your account and its URL inside Odoo will be based around it (for instance, ‘Amazon Films’ can access that company’s features via ‘amazon-films.odoo.com'). Odoo doesn't need any payment details for the trial, so once you've filled in the form, the company activates your account in seconds and kick-starts the setup process.

Make your theme selection and it opens in Odoo's web console. This is generally very simple and straightforward, but Odoo does its best to make your life even easier with a simple tutorial - just follow the purple marker as it guides you through your initial web design steps.

Odoo website builder review (4)


Odoo initially opens and displays your website as an active preview, rather than in the editor, and that's probably a good choice. Instead of being immediately confronted with cluttered and widget-packed sidebars, the bulk of the screen is available for viewing your site, and you can click page links or switch between mobile and desktop views with a click.

Click on the Edit button, click in an area where you'd like to add content, and start typing. The sidebar on the right allows you to add content blocks. These start with basic page structures, including titles, banners, various arrangements of text columns and images, and more. But you also have additional specific and complex blocks at your disposal, such as Pricelist, and Call to Action.

Whichever blocks you choose can be dragged and dropped onto the page as required, then moved as necessary. You can only place them in approved areas of the page, but the editor highlights these as you drag the block, so it's easy to see what you can do.

Click on a block or an object within it to activate the sidebar’s Style tab. You’re given a vast amount of customisation options from this menu, as well as from the Option tab, which can help you turn a generic placeholder into something unique.

When it comes to media-handling, you have access to a stock image library, but you can also upload images to your own dedicated Odoo server-based library, or import pictures from URLs, enabling them to be easily reused on other pages.

Odoo website builder review (5)

(Video) Odoo Website - The Best Open Source Website Builder

Blogging and ecommerce

Odoo's blogging platform requires installing a separate app before it becomes available. Find and install the app and it adds a Blog page to your website. Clicking on New opens a page where you can create your first post. It's all very easy - just enter the title, subtitle and go to work. Odoo’s blog uses its regular website builder editor, which means you're able to include all the same widgets and content blocks as any other page.

Odoo doesn't give you any real control over the post, beyond entering the content. You can't organize posts into categories, for instance. There’s also no way to give a post a custom URL, or schedule it to be automatically posted at some future time. And when it’s online, there's no browser-based comments system. But on the plus side, it looks good, and is easy to use.

Odoo's e-commerce app works in a very similar way. Installing it equips your website with a page called Shop, and the New button gains a 'New Product' option where you can create a page to describe whatever it is you're selling.

Odoo website builder review (6)

At first it doesn't look like there's much else you can do, but that's only because Odoo hides most of its ecommerce power in the Settings dialog, and turns it off by default. Users who think to look there will find some very worthwhile tools, including the ability to create product variants (colour, size, etc), support customer wishlists, sell digital as well as physical content, configure tax and shipping rules, and more.

Final verdict

Odoo’s interface is good, and provides for a lot of customisability, but there are some odd interface decisions which have not changed in years. Its app approach to website building is interesting, but can get extremely pricey the more functionality you add to your site, functionality which can be much cheaper elsewhere.

  • We've featured thebest small business website builder

Odoo website builder review (7)

Steve Paris

(Video) The best open-source website builder is free, fun, and easy to use

Steve has been writing about technology since 2003. Starting with Digital Creative Arts, he's since added his tech expertise at titles such as iCreate, MacFormat, MacWorld, MacLife, and TechRadar. His focus is on the creative arts, like website builders, image manipulation, and filmmaking software, but he hasn’t shied away from more business-oriented software either. He uses many of the apps he writes about in his personal and professional life. Steve loves how computers have enabled everyone to delve into creative possibilities, and is always delighted to share his knowledge, expertise, and experience with readers.


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What is Odoo website builder? ›

Odoo Website Builder is a multipurpose open source website builder application that enables the creation of complex websites without HTML or JavaScript coding. It is highly recommended for business owners who need a back-end solution for frequent publishing and updates.

Is Odoo similar to WordPress? ›

WordPress. Odoo is business management software which includes CRM, ecommerce, billing, accounting, manufacturing, warehouse, project management, and inventory management. WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database.

Is Odoo eCommerce good? ›

What do you like best about Odoo eCommerce? It covers every needed function for an eCommerce business with the complexity of Magento and Wordpress. The best of all its already integrated with the back-office when using Odoo ERP such as inventory, sales, payment gateways and shipping services like DHL and UPS.

Is Odoo a good software? ›

Many Odoo users and online reviews consider Odoo among the best bookkeeping software. It is true that you can do your accounting and bookkeeping with Odoo, but also so much more. For example, you can use Odoo if you want some of the best insurance CRM tools, or just in general if you need the best open-source CRM.

What are the disadvantages of using Odoo? ›

  • Complex set-up structure. Odoo ERP is intricate in structure and may be challenging to build or implement according to your business necessities. ...
  • Critical Pricing Plans. Among the common complaints for Odoo is that of high pricing. ...
  • Narrow scope of support.
May 31, 2021

Can I use my own domain with Odoo? ›

In the settings page of your project, under the section "Custom domains", you will be able to add custom domains for your production database. Once your domain added to this list, you will have to set the DNS entries in the manager of your domain name registrar.

Why is Odoo so popular? ›

Odoo has more than 26,000 applications in its app store and covers all business needs from one place without having to search for information on different sites and losing traceability. Odoo applications integrate seamlessly with each other allowing you to automate your processes and drastically reduce IT spending.

Does Odoo host the website? ›

The Online hosting is the SaaS (Software as a Service) type

Through a web browser, you simply need to connect to odoo.com with your credentials and you can access your database. With this type of hosting, you have no responsibility to maintain your database as everything is managed by Odoo.

Is Odoo website safe? ›

Customer passwords are protected with industry-standard PBKDF2+SHA512 encryption (salted + stretched for thousands of rounds). Odoo staff does not have access to your password, and cannot retrieve it for you, the only option if you lose it is to reset it. Login credentials are always transmitted securely over HTTPS.

Do big companies use Odoo? ›

Currently, big companies using Odoo ERP enlist famous enterprises like Toyota, Delmonte Quality, Sodexo, WWF, etc. Odoo helps them to resolve issues by identifying the problem and finding its root cause.

Who is Odoo biggest client? ›

Top 8 Successful Companies Using Odoo in 2022
  • Тoyota (Toyota Material Handling) Toyota is one of the biggest companies using Odoo ERP. ...
  • Delmonte Quality. ...
  • Sodexo (and Idealis Consulting) ...
  • The World Wide Fund. ...
  • Kasetsart University. ...
  • Advanced Biological Laboratories. ...
  • Bazile Telecom. ...
  • Qatar Investment Authority.
Jun 2, 2022

Who owns Odoo? ›

Fabien Pinckaers

Founder and chief visionary, Fabien is the driving force behind Odoo. He loves to keep his hands full by participating in the development of the software, marketing, and the Customer Experience strategies.

Does anyone use Odoo? ›

"Odoo: The Smart Choice for Enterprise Resource Planning and Customer Relationship Management" Odoo is a widely-used and well-regarded open-source ERP and CRM platform with a comprehensive suite of features and modules that can be customized to fit the specific needs of a business.

Why is Odoo so slow? ›

When we apply massive query in single database connection to generate reporting & observe at backend side, we see only one core is 100% used, where as all other 7 are free. Due to that query execution time takes so longer and our odoo system being slow.

Which country made Odoo? ›

Odoo is a Belgian suite of business management software tools including, for example, CRM, e-commerce, billing, accounting, manufacturing, warehouse, project management, and inventory management.

Why Odoo is not popular? ›

Although Odoo offers several customer support options, there are some clients who are not entirely pleased with the offering. A few clients report that bug fixing by the Odoo team often takes a long time to solve, and some have also mentioned that the price of the training classes is too steep.

What are the disadvantages of Odoo ecommerce? ›

One of the major disadvantages of Odoo is its complicated setup structure. You might find it challenging to implement the first time in your organization. We have noticed that some companies found it difficult to implement in their environment due to the slow installation structure.

Can Odoo work without Internet? ›

1) Yes, working with Odoo POS is possible in off-line mode only if your Internet connection gets lost during any session. In this case the browser cache stores the information until the internet connection restores.

What web server does Odoo use? ›

Use of web server (Apache, nginx) | Odoo.

What programming language does Odoo website use? ›

Odoo uses the programming language python mainly, and xml for views related things and js for dynamic things. If you have basic programming knowledge, you can easily learn basic python and then you can learn odoo.

Can I make money from Odoo? ›

Up to 20% commission on Odoo Enterprise sales, depending on the partnership level.

What is Odoo rank in the world? ›

odoo.com Ranking

Website ranking helps evaluate the value of a business. Over the last three months, odoo.com's global ranking has increased from 3,793 to 3,063.

Why SAP is better than Odoo? ›

SAP is particularly suitable for large companies, but also offers a simpler version for medium-sized companies. Odoo is aimed at all types of companies: small, medium or large. This difference is due to the fact that Odoo is a modular and flexible software that can be adapted to all companies.

Is Odoo free to self host? ›

Odoo ERP comes in two formats: community and enterprise editions. The community version is free and open-source with limited features. The best way is to start with the community edition and upgrade if need be. Notably, cloud hosting is free and costs the same as self-hosting subscriptions.

How do I point my domain to Odoo? ›

  1. Install. Installing Odoo. System configuration. Set up a content delivery network (CDN) Email gateway.
  2. Maintain. Domain names. Connect Microsoft Outlook 365 to Odoo using Azure OAuth. Connect Gmail to Odoo using Google OAuth. ...
  3. Upgrade. Odoo Online. Odoo.sh. On-Premise. ...
  4. Odoo.sh. Overview. Introduction to Odoo.sh. Get started.

Is Odoo Hipaa compliant? ›

Bista Solutions: Odoo HIPAA Compliance Partner

Furthermore, each member of our team is HIPAA certified. Our expertise stretches across ERP implementation, business analysis, AI automation, and digital transformation.

Is Odoo cheap? ›

Pricing details

-Odoo Community edition is available for free. -Odoo Enterprise edition costs $20/user/month (annual billing) or $25/user/month (monthly billing), and apps can be added individually to fulfill your custom needs.

What database does Odoo run on? ›

Odoo uses PostgreSQL as the database backend.

What is the popularity of Odoo? ›

19th most popular in the Top 1 Million sites in Open Source category.

Does Toyota use Odoo? ›

A couple of years before implementing Odoo, Toyota Material Handling, underwent some big organizational changes in their group.

Is Odoo similar to SAP? ›

Odoo is a perfect match for SMEs and enterprises with multiple offices but the same business processes. You can implement this ERP quickly. Meanwhile, SAP is oriented toward huge multinational corporations, whose business processes in different offices may vary significantly.

What makes Odoo different? ›

Odoo ERP is a scalable, open-source, and mobile-ready business management software. It is easy to implement as well as simple to integrate. Odoo ERP also comes with built-in tools such as CRM which helps make managing relationships with customers easy from lead tracking.

Is Odoo similar to Salesforce? ›

Before anything else, it's important to note that there's a key difference between the two. Salesforce is a CRM software designed to help businesses maintain their relationships with customers. Odoo is an ERP software that can cater to different business needs, such as CRM, sales management, as well as human resources.

Which top industries are moving towards Odoo? ›

Let's now understand what all industries are moving towards Odoo. Industries that are moving towards Odoo. - Auto dealers of cars, motorcycles, bicycles, trucks, buses, and equipment manufacturers. - Energy from natural resources, solar panels, and almost all renewable energy-based businesses.

How does Odoo make money? ›

Odoo is a SaaS business that generates around half of its revenue from their cloud offering and the other half from an on-premise solution. While the company also charges one-time setup fees, their average customer generates approximately $235 in recurring revenue each month.

What is the salary of Odoo developer? ›

Odoo Developer salary in India ranges between ₹ 1.0 Lakhs to ₹ 7.0 Lakhs with an average annual salary of ₹ 3.0 Lakhs.

Where is Odoo headquarters? ›

Where is Odoo 's headquarters? Odoo is located in Grand-rosière, Brabant Wallon, Belgium .

What is Odoo software used for? ›

Odoo ERP system is enterprise resource planning software used company-wide for the management of business processes. Odoo provides seamlessly integrated functional business apps called Odoo apps that form an ERP solution when combined.

What is the purpose of Odoo? ›

Odoo's goal is to make using its software as simple and straightforward as possible. That way, businesses can save valuable time by instead focusing their efforts on optimizing their business processes, like automating repetitive tasks.

How to create a website using Odoo? ›

  1. Setup. Set up your barcode scanner. Activate the Barcodes in Odoo.
  2. Daily Operations. Process to an Inventory Adjustment with Barcodes. Process to Transfers. Create a Transfer from Scratch. Overview.

Which company owns Odoo? ›

3 Answers. In 2005, Fabien Pinckaers, the founder and current CEO of Odoo, started to develop his first software product, TinyERP. Three years later, the name was changed to OpenERP. The company started to grow quickly and in 2010, OpenERP had become a 100+ employee company.

Is Odoo completely free? ›

Yes, the free plan allows multiple companies. You can also choose Odoo Studio as the app for a free plan.

Which country is Odoo based in Amazon? ›

Odoo is a Belgian suite of business management software tools including, for example, CRM, e-commerce, billing, accounting, manufacturing, warehouse, project management, and inventory management.

Who are the users of Odoo? ›

ODOO distinguishes three different concepts: user: a person identified by its login and password. Note that all employees of a company are not necessarily odoo users, the user is somebody who accesses the application. group: a group of users that has some access rights.

Does Odoo have SEO? ›

Odoo website SEO Suite module helps you to define meta-data for your products and website product categories to allow them to be read by the search engines. You can set meta-title, meta-description, and meta-keywords, for your Odoo website products and product categories.


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